What is the best way to target people with fitness expertise to write for a health fitness site?
I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best way to target these individuals?
We’re home to some of Hertfordshire and Buckinghamshire’s best equipped, most friendly and affordable health, leisure, sports and arts facilities. Our Centres are located in Milton Keynes, Rickmansworth, South Oxhey, Bushey, Potters Bar and Borehamwood. http://www.hertsmereleisure.co.uk
You want to find people who already write about fitness. Odds are they're nutritionists, trainers, etc...Do a google search for sites in the fitness niche that already gets fitness writers to write for them. For example, put this in Google:
fitness+write for us
(This is just one search string...there are others of course).
You'll find lots of sites that come up. Go to the sites and see the articles written by guest writers. In the author box, there should be a way for you to contact these writers.
Send them a simple email. This should be enough to keep you busy for awhile.
For starters, you need to be aware that there are 2 different people here:
1.) People who belong to the categories listed above and don't enjoy writing
2.) People who belong to the categories listed above and write blogs/articles
So, your best approach would be to narrow down on the second group of people. You can start by researching on Google for blogs owned by these individuals, and see how consistent they are with their writing, and reach out to them.
Use Twitter search to find and "listen" to conversations around this industry and reach out the individuals who fit your criteria (use the right hashtags and keywords).
Just like everyone has suggested, you can use Facebook, Linkedin, and Forums to further your search.
Work with your client to create some sort of incentive for them; if your client is looking to have people write articles for his/her website, then he/she should give them a solid reason to come on board.
Exposure? Collaboration on projects? TV appearance? Podcast Interview? etc!
P.S: The link provided by Mitra is a very good one. Go check it out!
All the best!
This site, according to them, is the largest forum for personal trainers who write
Once on the site, the link "Coaches" has the name of some personal trainers/writer. Hopefully, you will find someone who would like to write for your client.
From personal experience, the suggestions offered by @Jeff and @✔ Daniël are the way to go, however, I would slightly disagree with @✔ Daniël's second comment as most of the people I know in this field are very active on Facebook, Instagram and Youtube. This is where they get to show off and share their knowledge and expertise. After all, their business model is to offer advice and techniques to their followers (on a daily basis) and offer other premium services on the back of that. I have produced several promotional videos and short tips videos for instructors and fitness programmes developers purposely for social media marketing. For most, this is where they curate followers. I'd also like to add that, you develop a coherent strategy with an offer that mutually benefits their cause.
Hope this helps and feel free to connect if I can be of further help.
Walk into a gym or join some health and fitness forums. I would imagine that quite a few of those types of people you are trying to target are not very active on places like LinkedIn or maybe even the internet in general.
I would use LinkedIn and use its powerful search feature where you can find people by industry, keyword related to fitness, geographic area, etc. then message them from there. also look in LinkedIn groups related to fitness to find these people and message them through the groups as well. quick and easy.