What is the best way to generate leads for my health and wellness business, with so many options I would love some guidance to narrow down my options?
I am a network marketer working with a company called Limitless Worldwide and although I am having success with my personal network I would like to set up a process to automate warm leads and start branding myself as the product/service. Any advice on lead generation would be greatly appreciated.
Network with Baby Boomers! There are a few million of us and many are now very health conscious.
Help that helps,
I just answered another question but will give you the same answer: do the Skillshare training 'the Modern Marketing Workshop' by Seth Godin. This will teach you how you can differentiate yourself in the market plus gives you a community to work with. Advice is always helpful but you will really need your own marketing plan!
Hi Jason. some great answers here already. A quick addition. consider B2B. Approach companies and make an offering probably through the HR department of a package to suit their clients. Discount it for the company. Best. Remi
I agree with everyone here on not enough information to go on. What businesses want are customers or clients. I mean paying buying clients. What is a lead? That depends on the question asked. In general it is someone that has expressed some interest related to a topic. That is pretty broad. If the question is "Do you want to feel better?" Then that could be anyone and everyone.
What people and businesses need is to be easy to find and identified as what they are looking for when they are looking which is on their terms. For example, if someone has just left a restaurant, had a great meal and asked if they would like to come to this fantastic restaurant but it has to be right now then timing is off. If the person has not eaten in 3 days and is asked if want this piece of bread they would say yes. Timing of and what the question is.
If what you are looking for is a network marketing business as mentioned above in comments then that has its own type of market. Whatever you do you need to be identifiable as a person others should listen to or look to. What makes you that in health and wellness. Before people want to hear what you know they need to if you know what you are talking about.
Tap your local Library. Come up with a theme 'Health & Wellness in 2014' (not that one though, find your sweet spot) and offer a free talk. That's it. This assumes of course everyone in your life & online social network is aware of your new business. Oh, and invite them too!
Define your target market and ideal client. Go where they get their buying information.
Develop your message using the marketing equation, Interrupt, Engage, Educate and Offer.
Great question! Since you're already a network marketer and having success with your personal network, I think your best bet would be to consider implementing an automated marketing solution like Infusionsoft or HubSpot. They have well defined processes methodologies and resources for generating leads and automating warm leads.
Though the initial cost of implementing an automated marketing solution might seem a bit pricy, from your post I'm guessing that you're already a well established network marketer and as such you should not view this as a cost but rather as an investment in the success of your business.
Hope this helps?
Pick one channel you're familiar with and you see other people using successfully. Work that channel until you're able to automate the process(within reason). Along the way write down every thought you have related to "I wish there was a service that helped me X" or "Why isn't anyone doing it this way?"
Forget finding your target market and answer this one question "What benefit am I truly providing to people." That's a start. The next step is to see if anyone in your current network will buy from you based on that benefit. If not go back to the drawing board. Don't start with a plan. Just start trying to sell the product and create the plan along the way based off what works.
Simply network with doctors, schools, physician staffs, and others. It's about AIDA or Awareness> Interest> Desire > Action. Make presentations at schools and classrooms. How about clubs. We wanted to reach artorneys and lawyers and their staffs. i am giving presentations at UCLA School of Law, Southwestern School of Law and USC School of Law. One is helping me with the others. It's all about networking and getting the word out plus good WOM or - "word of mouth.
When I read your question I take away that you are actually looking to become a lead broker for the health & wellness industry and more specifically the network marketing sub niche of that. To be honest, while generating and selling leads can be a very lucrative business, I would pick a different niche.
I gently disagree that you really have as many options with that industry. PPC advertising on Google or Facebook for that niche is pretty much impossible without cloaking or other methods against their TOS.
Most of the major players in the niche you are talking about including big lead brokers buy leads through CPA networks. They are dealing in high volumes and economies of scales.
So my advice. If you want to start a lead generation business, pick a different niche or even specialize in generating leads for local businesses with high value customers who will pay top dollar per lead.
If you want quality warm leads for you own business and have the cash flow, check into setting up a vendor account with a good CPA company and let others do the hard part while you just buy leads at a price that makes business sense to you.
Probably not the answer you were looking for but truly trying to help. - Jack