1. Identify Your Target Audience
2. Pick Your Promotional Methods Wisely
3. Create a Sales Funnel
4. Use an Email Newsletter to Build Relationships
5. Leverage Social Media to Connect and Engage
Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.
It all depends on your marketing strategy as all mention here. If you are at the start of your business and you don't want to do by yourself and are in production mode then you should hire a sales representative.
Sales are the final part of any deal so the person can set up you in the right direction what, where and how.