What is the best way to generate sales?
I need to get more jobs to boost my sales. I am not fond of doing the sales work. Should I consider hiring a sales representative, even though I am just starting out?
Sales is the toughest job in the world, but it can be an incredibly rewarding and lucrative job too - if you know how to do it. So, learn how to do it.
Take a consultative approach to sales: No matter what you sell if your messages are not buyer focused you won’t be able to close the sales. Why? Because personalization is the key to showing empathy. When you show true empathy for your prospects during the sales process, you’ll create a long-lasting relationship which in turn will convert into more sales.
Focus on the right buyers.
Leverage the power of collaborative words: Do you know, top-performing salespeople are up to 10 times likelier to use collaborative words and phrases than low-performing ones?
Take right shortcuts: Shortcuts are good they can save you a lot of time. But not all shortcuts are created equal some can cost you higher than the rewards. Here is one shortcut which salespeople should never use: reaching out to prospects without researching them. Remember you never get the second chance to make the first impression.
Since you are just starting out you may not be in a strong cash position to hire a sales professional. Your ability to get someone on commission only will depend on what you are selling and how easy it will be to get traction quickly. You most likely will need to pay them a draw. Start by narrowing your market focus to targets you know will need what you have or where you have relationships or connections. Pick at least 4 active prospecting channels that will enable you to have conversations with people in those target markets. Work on making the clients you do have or get very happy and then ask them to introduce you to others who need that help. Once you are in a stronger cash position you can look to bring someone in at lower risk.
Your question is should you hire a sale rep.
I say yes, why not? It doesn't matter that you are just starting out, what does matter is the profit margin. If each job pays you enough so that you can afford to pay a good commission to the salesperson - you're good to go.
Why not let the sales expert do that part of the business while you take care of whatever it is that you do.
If you have enough resources, why not to hire? If it is limited, try to be fond of doing the sales work :)
If you are a founder then it is more likely that you not only have to continue to do the sales job but become master at it, all the founders I have met are great sales folks.
You can consider hiring a salesperson but my suggestion is to look at sales in a more positive way and learn the art as it'd help you a ton.
As Mark stated, most likely, you don't want to sale because of fear of rejection. I suggest you take to heart and put into practice what he suggested, while considering outsourcing a PORTION of your sales process, just not the entirety of your sales funnel.
You said that you are "not fond of doing the sales work." I'll guess that you don't like being rejected. You are not alone. Nobody does.
The first thing is to not show your disappointment. Get really excited about selling. How? Review the results that you have created for others (or hope to create) and craft a story that you can get excited about. Then practice telling your story to people, and take note when you get positive reactions.
There are a number of steps in the sales process that you should become familiar with. Do some research on those. My suggestion is, to begin with, a positive attitude about your offering. Then the other sales steps become less intimidating.
It all depends on your marketing strategy as all mention here. If you are at the start of your business and you don't want to do by yourself and are in production mode then you should hire a sales representative.
Sales are the final part of any deal so the person can set up you in the right direction what, where and how.
1. Identify Your Target Audience
2. Pick Your Promotional Methods Wisely
3. Create a Sales Funnel
4. Use an Email Newsletter to Build Relationships
5. Leverage Social Media to Connect and Engage
Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the sales lead tips above, you can streamline the lead generation process and increase your opportunities for business growth.