In able to get the attention of a potential investor, your company must be well-reputed and gives the services it promised to them. And how about getting into the social media sites? ;)
The most important thing in my opinion is to be sure that you have an attractive business to offer, sounds too basic, but for different reasons is not always a reality, you must be sure, supported on real back ups / data, on the business potential and your ability to win, for this is helpful to have a good back ground of the market with concrete information that allows to identify the opportunities and dimensions of this, after a clear proposal that defines how do you plan to tackle the opportunities and succeed, that means an strategy supported on tactical actions. Is very helpful for you and the investors that you have a clear understanding of your positive and negative aspects (the classical SWOT matrix is a good tool) to have a complete perception of your field and by this way the possibility to act on that. Finally with all this information, all must be summarised in a P&L projected for the following years that suppose to confirm the potential and profitability of the business, with that base you can show in a transparent way the investment needed and the areas to be used for, with the must key information for any investor, how and when the investment will be recovered plus the potential additional earnings.
As always if you have the possibility to be introduced to the investors by a reliable person to the investors, that you might have in your network, as in any culture, that helps in the process as long as I am talking about serious and real business opportunities, not about politic favours.
Keep in mind that find good investment opportunities is the main objective for investors so if you have a good one, this is not about favours, is about mutual business.
Hope this helps!
VC work Differently than Angel Investors but both want to see how they are going to get their money back
outline your time line of goals. and make sure you hit your successes even without an investor in hand
don't wait for them to give you money they wont invest in you if you don't invest in your self and meet the goals you made.
and if a VC puts you off but doesn't say no they are waiting for you to prove you can pay them back and are willing to work at it ( they never say NO straight out
so prove it to them that you are in business with or with out them)
and no one usually invest in a life style company
Investors like people that invest in themselves, the best thing that is going to grab the attention of an investor is how much you invested in yourself. How much of your own money are you putting in, how much of your time and so forth.
Raising money is also a tremendous time commitment. It is not uncommon to spend 3 to 6 months of nearly full-time effort on a successful venture round. It depends on the pitch, the projected returns of investment, the visiblity of the business at the fund raising stage
We've been through the process multiple times; we've served as Advisor, Consultant, or CFO to startup clients that have successfully raised funding.
Show traction and show barriers to entry. If your startup shows a rapidly growing profit and that it is first to its market and that it has intellectual property protection, such as patents, trademarks, copyrights, trade dress, trade secrets, which create barriers to entry for competitors, investors will want to meet with you and you can generate competition among the investors. DM me on Twitter @PatentMansfield
Toni, I've always been a fan of Guy Kawasaki's book "The Art of the Start" - he does a great idea outlining - especially from a presentation perspective - what an investor wants...It includes much of the advice already presented here...I'd recommend checking it out! Also...the awesome book "Resonate" by Nancy Duarte. She's awesome. You'll refer to her book again and again for future presentations and times when you need to be persuasive. Best of luck to you, Toni!
Have a product that targets mass markets and multiple customer segments. Make sure your product solves a big problem that people are currently spending money on. To get the investor's attention, you need to show your ability for growth by creating traction and sales on your own. Most investors start getting interested at around six figures of traction.
The best way to get an investor in my experience is to first have a great elevator speech, followed with a good reason why an investment in your company would make it worthwhile for him/her (especially financially). Once you have their initial attention, then exchange or at least ask for their contact information and electronically send (or set up a meeting to review) your business plan, and samples of more information on your product or service.Your website and social media information should also be in this packet.
Money and time are what you are asking for. Show them a concrete business plan with my free guide: 1 Million Business Ideas!