What is the best way to market a book that is not selling as expected?
I wish to market a book that is not selling as expected in the market upon all the promises by the publishers. The book is one that should be okay for most business readers who wish to avoid scams .I am also about publishing my second book which is a novel and do not wish to make mistakes
Depends on what your hook is. How is your book different from other books that help businesses avoid scams. There's a lot on the subject out there. You may want to start booking yourself on smaller radio shows and business blogs....to start out and gain momentum. For additional ideas. Pls message me. Publishers can promise the world, but you have to work them as well.
You must try to e-market your book through e-books, Amazon; publicize it through the internet with the help of twitter, facebook and linkedin.
You may also do personal marketing techniques through the management of the database that has your target consumers on it.
You may also track your usual customers and publicize it through them.
However I think the first suggestion is more global and is able to reach more consumers.
Kelechi - offer to write short articles for business pubs that has a readership that may match likely buyers of the book. Don't directly promote the book that way, but write things such as "10 Tips to..."
Seek out bloggers who cover issues related to small businesses. Maybe they can right a review for your book.
I'll try to think of other ideas.
I would suggest to use social media , where information would be published on forums, and in groups on Linked In. Write some bloggs, as well as take it to the business events and exhibitions.
Have a look at ClickBank as a tool for creating a business around selling books and other information. I am planning on doing the same for my upcoming book about preparing a privately-owned business for sale or succession.
Hello Kelechi - I don't have an answer for you, but do have a similar situation with a children's book I invested in to get self-published.
I would appreciate your keeping me in the loop if you get any answers here or elsewhere.
The idea is to strike while the iron's hot--when you already have people looking at your book for a free promotion, you might be able to turn those into paid sales when the book's price goes up.
Kelechi; As George Maabadi, says, public speaking is a great way to sell your book. Speak on the topic of the book. Some organizations will allow back of the room sales. Some will even pay you to speak. The audience will love the idea of having the author right there to sign his/her book. In addition, organization your own promotional book tours. You might check out the National Speakers Association and Georgia has a great chapter.
I work with authors whose publishers don't give them the time of day. We package press kits and drive reviewers and consumers to read your books. We also set up book tours, speaking engagements and any other marketing tools that help boost sales.