What is the best way to market a virtual assistant business?
I own a wonderful virtual assistant business which offers so many crucial services to small to medium sized businesses. I am unsure how to market my business to my target client with a tiny marketing budget. I utilize LinkedIn already. Thoughts and suggestions are appreciated. Our website is www.virtualstaffoncall.com Thanks. Tamara
Hi there! When I needed to market my virtual assistant business. I turned to the guys from http://thecmoclub.com/ community to help me work out a good marketing strategy. They did their best to make my business flourish.
I recommend social media, specifically Facebook. There are many group that you can network on and get to know other VA's and other business professionals. Once you make a name for yourself, people will engage you more with questions and referrals!
I'm starting up a similar business in the middle east. I would love to hear from you on what marketing methods worked with you the best so far. That would be very helpful and very much appreciated.
Congratulations on starting your own business. One of the first details to confirm is the type of business that would benefit from your services. A questionnaire may be useful. If the prospects selects three or more options, they may self-select as being able to use your services.
As you created your business plan, who did you select as your primary and secondary target audiences? The peripheral audiences can be useful too. They are companies that service the first two.
Please contact me at 480-510-7166. You sound like a prospect for Drive Through Coaching.
Happy new year.
Michelle Cubas, CPCC, ACC
TFE Training Solutions Training Advisor
Make Linkedin your best friend.
Set up a site with paypal. Package your services. Create content per package. Price is right for individual tasks and packages.
Create a quick video explaining what you're good at, how you can help "3 case studies of different client types) and create a time based offer.
Evaluate what are the top 5 issues, challenges, tasks that people need help with. You can do that looking at requests on sites like craigslist or elance
Instead of responding directly to people off your site, create a resource section that answers all the questions and share links to drive traffic to your website each time
Post videos on vimeo, youtube, Facebook and Linkedin.
VAs top priority is resourcefulness and timely turnaround. Prove with case studies and examples how you've helped others. Add their Video or text testimonials. Don't have any clients yet? ask 5 of your pro friends if they would work with you for X amount of hours to build case studies from your assistance then ask them instead of paying you for services to do a video review or if camera shy to write up how your assistance helped them achieve their goals.
Your reputation management will be your best asset. If your clients ask you to create specific document templates...think of creating generic one sand offering a downloadable on your site so you don't do repetitive tasks. Charging for those a flat fee is acceptable.
Your marketing budget is not the issue, creativity is. You can do a lot very little. Video will be your best friend. You can use webex, skype, facetime....don't worry about quality as much as what you're conveying. Stick to relevant details, offers, tasks, issues and don't be vague.
For instance even when you post on Mosaic, keep in mind there are people on here who can become your customers. Always pay attention to what you say, what keywords you use in text as it helps people find you. Instead of saying: "many crucial services" which can be anything...say: " daily administrative tasks or research, appointment settings...be specific wherever possible.
In respect to SEO, make sure your site has basics covered (titles with keywords crucial to your customers, meta tags, keyword rich content etc)
Blog content: write a post on each task you offer. Explain how it helps a business owner with running their company. Give examples within each. Be specific. End with a way to contact you.
If you are offering packages, create landing page for each package, capture leads by having a form they need to fill out in order to reach you, share their task needs or download something from your site.
VA service is about people and trust. Get on video, smile and tell people how wonderful you and your staff is and what has inspired you to launch this business. Passion sells. Be passionate, Be hungry. Be available ;)
You are off to a good start with your website and engaging with LinkedIn. I see you also offer a newsletter. Do you email your newsletter of just offer it through your website? If you don't email it you should consider that and have a simple newsletter sign up right on your website. I don't see that anywhere. Just a name and email address is all you need to start collecting contacts. Address topics of interest for your target audience in the newsletter - pain points, tips and tricks, and use it to show your expertise and value.
VA is a service I see people searching for online so I would consider a relatively inexpensive PPC campaign with Google or Bing. You can set the budget to what you are comfortable paying each month and if you set up the account and campaign yourself, you will save money there (although it can be a bit tricky if its your first time). It does not look like you did much SEO on your site from my quick review. You should ensure your keywords are used in your titles, headers, and copy and even enhance your website copy to address all the questions a potential client may be looking to answer.
With LInkedIn you didn't say how you were using it but there are many many ways to utilize LinkedIn for marketing your business. Join groups, answer questions, ask for referrals and recommendations and sign up for a premium account and send InMails to target companies you would like to work with.
These are just a few ideas to get start with. Let me know if you want help with any one of them or have any further questions.
Tamara, what are the basis Packages do you provide? Because I am in need of a VA from US..
There are lots of shoestring marketing opportunities out there. Your question is on marketing, i.e. excludes sales, and the best way by far is to tell people you know about the "essence" of your business - why you are special.
Yes, social media can be useful for making contact but this is a specialist field populated by mostly mediocre business owners who think they can do it. Networking is usually a reasonable way forward, and there are a number of free or cheap meetings out there. I really urge you to consider picking up the phone, though it really sounds as though you need to get your business proposition worked out first - just calling everything wonderful and crucial is not enough.
The answer is that marketing is specific, sales is general. So market "invoicing", "scheduling", "export paperwork", "legal support" or whatever. And get on the phone and out to meetings - you will be selling you just as much as your services.
Newsletters(digital), Email marketing has worked for me. Virtual seminars where you can talk to clients might work
Hi Tamara, you have many target clients, real estate brokers, construction and renovation companies, solo practice attorneys etc. soyou could write blogs that would address the concerns these groups, ie time management etc. Since 'stress' is one of the high rated google search words, Use this word and other similar wording in your blogs. Post frequently in all mediums to make connections and show you want to help people with stress relief. Alex is right on point with all his advice. Content is important. People buy from people they trust so on-line marketing isn't the only tool, Have you tried business networking? The Meetup site is a great way to find groups in your local area see http://www.meetup.com/. What about joining your local Chamber of Commerce? You would then have access to a database of members for your marketing activities.