What is the best way to present my services to captivate interest?
What are some aspects to incorporate in my message that would be most appealing or important to someone that is looking to invest marketing dollars in an integrated marketing campaign?
Hello Jason, ensure your marketing campaigns are not invisible, or ineffective to non-targeted audiences. Realize low cost conversion to digital and online brand presence to internet search buyers who are and will be your largest customer audience segment. Engage the Global Coupon Digital Brand Marketing, Advertising, and Online Media platform for targeted and intelligent customer engagement to B2C & B2B web/tablet/mobile geo-located and targeted audiences for long term brand resonance, social media integration, display advertising to current and future sell-to markets, dominate categories by region etc. Support social impact, and if so inclined, become Individual and/or Business affiliate of the platform to create new revenue streams for yourself or your businesses, while engaging the platform for your products, services, and professional services.
your question is ill-define not well define so please consult professional marketing company so they design a good plan according to your budget and according to your targets,...presently era is most modern or magical era so there is so many magical tools of marketing so please use it...
Figure out who you are looking to sell to and where and then spend a little money on some facebook dark posts. You can probably get them for under $1/click. Spend $100 to get the clicks and see what 100 people do when they get to your page. Measure their actions and see what your conversions are. After that you will know more about your business than you thought you did.
Just as the Chinese New Year is upon us here in Malaysia, and the exchanging of money packets is going on, so is the one-upmanship of who gives the most 'ang-pow'. It's common to get the money packets from banks or stores who print them, also trying to outdo each other in design, even sometimes in scent.
The best ang-pow, like the best greeting cards, can be very simple, very direct, very ornate, unusual, etc. and strangely, you remember the gift by its cover or packet rather than by the amount of money in it, and indirectly it is a signature of its giver.
Find something you love like our ang-pow: that's the right step forward!
To figure out the messaging you need, you need to start by truly understanding your buyer personas or target market/buyer.
I suggest developing buyer personas. These are fictional representations of your target customer. Personas highlight and document the who, what, where, why, behaviors, topics, keywords ect of each of your typical/target customers.
What are the problems they are solving with your products or services?
What type of messaging do they respond too?
Depending on your business, you may have one or more buyer personas.
Learn and document as much as you can about your buyer. Go out and talk to potential customers. What are they struggling with that you can provide a service to solve? If you've had success with a specific messaging approach for a specific type of buyer, add that to your personas.
The more you understand them, the better you will be able to incorporate the right messaging on your website, in your emails and marketing campaigns.