What is the best way to present my services to captivate interest?
What are some aspects to incorporate in my message that would be most appealing or important to someone that is looking to invest marketing dollars in an integrated marketing campaign?
To figure out the messaging you need, you need to start by truly understanding your buyer personas or target market/buyer.
I suggest developing buyer personas. These are fictional representations of your target customer. Personas highlight and document the who, what, where, why, behaviors, topics, keywords ect of each of your typical/target customers.
What are the problems they are solving with your products or services?
What type of messaging do they respond too?
Depending on your business, you may have one or more buyer personas.
Learn and document as much as you can about your buyer. Go out and talk to potential customers. What are they struggling with that you can provide a service to solve? If you've had success with a specific messaging approach for a specific type of buyer, add that to your personas.
The more you understand them, the better you will be able to incorporate the right messaging on your website, in your emails and marketing campaigns.
Figure out who you are looking to sell to and where and then spend a little money on some facebook dark posts. You can probably get them for under $1/click. Spend $100 to get the clicks and see what 100 people do when they get to your page. Measure their actions and see what your conversions are. After that you will know more about your business than you thought you did.
Just as the Chinese New Year is upon us here in Malaysia, and the exchanging of money packets is going on, so is the one-upmanship of who gives the most 'ang-pow'. It's common to get the money packets from banks or stores who print them, also trying to outdo each other in design, even sometimes in scent.
The best ang-pow, like the best greeting cards, can be very simple, very direct, very ornate, unusual, etc. and strangely, you remember the gift by its cover or packet rather than by the amount of money in it, and indirectly it is a signature of its giver.
Find something you love like our ang-pow: that's the right step forward!
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