What is the best way to expand my brand presence?
I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have not seen an increase in enrollment. Does anyone have any creative suggestions?
Brand Presence Optimization happens in two phases.
In phase 1, you have to identify platforms and places where your target audience exists online. Next, you create a buyer persona and figure out the kind of content you audience connects with and wants to see. Next, you market your brand in a relatable manner on those platforms to become relevant to your target audience.
This will grow your brand within your target audience. Next, you move towards mass or undifferentiated marketing.
This is where you grow your brand into an entity. In Phase 2, you plan out campaigns that will establish your persona to those who might not want to engage with your brand. This will become your brand's identity to those who don't have a lot of knowledge about who you are.
Take Nike for example, the phrase "Just do it" is enough to understand what Nike is all about without diving deep into their activities, and their merchandise. That's phase 2 of creating a global brand presence and identity.
According to Public Media Solution- Brand awareness is important because it helps audiences understand, recall, and become comfortable with your branding and products. If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase. Think about it. Since customers already recognize your brand, they will be more likely to buy from your business than, say, a competitor’s business with which they’re not as familiar. Brand awareness is often seen as the first stage of the marketing funnel. By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the research and decision-making processes, and eventually the buying process.
You can maximize your brand presence in the field by applying the salient features given below:
Optimize Your Website: Your business/brand definitely has website. If not, create it at once because your website is mandatory to market it on search engines and other online resources. So, must create a website and optimize it by availing SEO services of a good reputed company.
Focus On Social Media: Create all major accounts of social media like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. and update them with your brand’s updates on consecutive basis. It will create huge awareness about your brand to your audience.
Produce Quality Content: In the online world, content is king (as per Google says). So, unique and creative content has great value. The more engaging content you write, the more users read it with interest and share too. So, when the readers make your content viral, your brand will automatically be spread out to the world.
Create Press Release: Whenever you offer some special discount, or launch a new thing (product/service or any other special offer), create its detail press release and publish on the major press release websites. Also, you can arrange an official press release meeting in which you announce that we are launching something new. This will also boost your brand awareness.
Write and Update Your Blog: This one is also important. Start your brand’s own blog and consecutively update it. This will give huge traffic to your brand’s website and more and more audience knows about your business. Whenever you get comments on anyone of your blog, do reply to the audience accordingly.
So, kindly apply these salient features if you want to boost the presence of your brand. It will take time but if you work hard and be authentic, you will be the number one between your competitors.
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If you haven’t got a Custom T-shirt design for your business yet then you are greatly missing out on an effective, powerful and affordable branding opportunity.
When it comes to business promotion, it’s all about marketing your business the right way. Custom T-shirts are a great way to establish your brand among masses. They carry your branding message in the most casual way like a friend having a warm & friendly convincing with the other friend about his products or services. Besides, it offers your brand a fresher, unique and younger look.
Brand Presence can be increased by choosing right advertising media and allocating your budgets to fit your requirements. You need to brand yourself strategically, i.e. you can do the branding on your institute bus, student bags, uniforms, id cards, etc. choose a professional printing services and branding agency like @ http://www.printfaqs.com/ plan your printing and branding exercises efficiently.Most importantly choose right print technology to save cost.
Below the line marketing will fetch customers from the local geographies. But if you want to do reach out then try online marketing to targeted international students. PR activities will leverage your marketing efficiency.
The of the way you can expand your brand is by doing a promotion with promotional giveaways.
for more this you may visit @ www.printstop.co.in
1. Get started with SEO for your brand right away
2. Create accounts across all social media platforms and start promoting your brand regularly
Being loyal and advertise like you are not advertising.
Do promotion like you are not doing it.
And be progressive.
Invest more in teachers.
Develop a good system and policy and strictly follow your system.
Develop environment-friendly and make easier to understand your system which plays a big role in word of mouth, which is one of the effective promotional tools.
Promotional products will help to raise awareness and is a cost-effective form of advertising. Another avenue to look into is BNI? Have you gone to visit a local chapter? It is all about word of mouth advertising too. Actually, do you have incentives from past students to refer people to your institution? Give them a referral fee or gift if they introduce a new student.
A company, an organization, a person - they become a brand when they offer their audience wholesome value that is more than the sum of its parts. We need to amplify and enhance the experience of your audience and your clients across every possible point of connection. You are ready with your offering. Your audience is waiting for the next big thing. We have to connect those two aspects together bridging the gap is called brand establishment.
Create content around your institution and distribute it to your target audience through social media. Be open. Share inside pictures and videos to the world and let them know how good your institution is and what it is to be there. In simple terms, show your potential clients what you have to offer.
Advertising is still an instant method, but it's a long way to keep it going.
Promotional materials are key to branding yourself. Be it education or otherwise, you need to look into getting some marketing materials.
If you want to increase your enrollment, I would consider that as more lead generation than brand building, although the latter is required for the former. You need to go to groups (both online and real life) to meet people who may be interested in your services.
Research about who your target audience is and where they are. Be prepared. Meeting people and pitching them your idea in real life might seem intimidating, but it doesn’t have to be. You can use posters, flyers, brochures, and more to get the point across. Be sure to carry a lot of business cards to hand them out to people. This makes you look more professional.
Dress well (obviously) and go in a presentable manner. Answer any questions and be truthful regarding your products and services. Meeting or at least talking to the person directly increases the probability that they will choose you.
If you are looking for a good place to get marketing materials, I recommend PrintStop for custom printing.
You can find and design all sorts of products there with your own logo. This is all a part of branding and will help establish your company in the area.
Promotional materials are perfect for local branding and the more the person sees your company’s name, the more recognizable you become.
I second the feedback about creating a blog and a social media presence. Both blogs and social media platforms are about engaging with your audience. They're much more personal than advertising. And they give you a chance to show your audience that you're an expert and resource for your area of expertise. And your audience can comment, post and ask questions, which you can respond to to further demonstrate your knowledge and expertise. This, then, creates trust for the audience and should help to improve conversions. It's not a fast process and it takes time and effort. But it can have much farther reaching effects as you establish credibility, trust and authority.
It can also be helpful to expand your presence in on platforms such as LinkedIn and use LinkedIn groups, where you can possibly connect with people in groups that discuss your area of expertise. You can comment on discussions and posts there and further demonstrate that you're a source of knowledge in that area. This could also work in forums if you can find some that relate to your area of expertise. Again, this demonstrates you as an expert in the field.
I hope this helps. Good luck!
Your question is to expand brand presence or increase enrollment? You already in business for 7 years, and you never expand out of your local area, this may suggest that your local area can reproduce sufficient demand or your business offers sufficient range of education products & services to keep your business survive.
If expand brand presence outside your local area, you probably can only attract students who willing to relocate to your local area. Otherwise, you are explore e-course or a mixed e-course + local area course.
Therefore to increase enrollment may not by way of expand brand presence. You may look at how you can increase your enrollment from a more holistic view point to consider areas as such market, sales, operation, new products/ services, finance ...Please rethink your question carefully, I think it is not about branding rather it is about how to overcome a growth bottleneck of the enrollment.
Increasing your brand presence won't happen overnight but with a steady approach it is possible. Start by identifying the keywords that relate to your business and that you can realistically compete for, then build a strategy around it.
Set up a blog and social media profiles (if you do not have them already) and start showing off your expertise. Answer the questions that people will be asking about your industry, participate in online discussions, be readily available to answer direct questions. People that might not be interested in your advertising might be interested in your advice, so put as much of it out there as you can.
I would imagine that word of mouth works strongly in a country like yours. If that is the case you should try to convince people, organise social gatherings and have students tell other people about their school and why they like it and how it helps them build a future.