What is the best way to turn customers into repeat customers?
I'm constantly struggling to take happy customers and turn them into repeat customers. What are some fundamental tactics to create repeat customers?
Email campaigns have worked well for me. Schedule out offers on certain days of the months to go out to past clients. Also - make sure your past clients are in the know about your business and any new products or products they have not used before. MailChimp is a good free option when it comes to email marketing.
If you have a company where customers purchase things online - retargeting is a great way to turn people into repeat customers as well.
Hope that helps!
Great question Carrie!
Stay in touch with them! Keep building the relationship. Go back to them with questions about how their initial purchase has worked out and those questions will uncover new opportunities.
Consider an automated nurturing campaign via email.
A genuine Personal touch
Personal touch always makes Customer confident and build relations.. You need to understand the exact requirement of the customer and give them a genuine deal. Generally, customers have less time, so they are opting for E-commerce.. and you need to make you sale in such a way that you understand the requirement of the customer precisely and offer them exactly what they want. This will make repeat customer.
Sales offer, i.e. discount or reward will be added advantage.
It is easy to turn your existing customers in to lifetime customers by providing them with good offers and complement towards every product they purchase from you. Also you can get reviews and photos and them in your testimonial page to showcase your profile. Share every news of upcoming product and their purpose or or any upgrade of your previous product. These activities keep you and them engage every events happens regarding your business.
Carrie ...It's called loyalty. You have to market to customers as equally as you do to get them. Take a page out of the books of LL Bean, Lands End or any other business in your field. They are using all types of email, advertising, social media and alike along with a variety of offers to entice customers to purchase more products.
If you have good quality products at a perceived fair (value) price, provide good customer service and keep visible then you'll get repeat business.
Yeah if you have a product that is not needed all the time than it can make it a little challenging. Work on asking for referrals and just be blunt and ask the question. "Can you do me a huge favour who do you know..."
First of all, you need to establish your products "Life Cycle".
That is how often would you expect your customers to purchase a replacement.
If the life cycle is long, you may want to look at other reasons people may purchase your product. I.e. As a gift, a new fashion / design.
Then you may like to send out some advertisement offering a discount for existing customers who purchase a second unit or a voucher.
In short you need to know the itch cycle or some other reason people purchase, and offer an incentive for them to do so.
I don't think your product is something you would purchase often or more than once. I had a laptop bag for three years. I think your marketing strategy should focus on new customers and not current. I think you can have your current customers refer you or leave reviews.
Nurture/Grow your relationship with your Customers.
#1 Thank them for being a customer.
#2 Get their feedback
#3 Connect often
#4 Remind them that you are there to help them and you care
#5 Give them the information/offers they need
Build your customer relationship and you will earn lifelong customers, setup the right business process with the right marketing automation tools and very soon you'll be the first one they call.
Without a lot more detail, the question you've asked is in the "How long is a string" category. The answer to why people don't become repeat customers has many answers depending upon what you're selling, who your competition is, the quality of your after-sale service, how satisfied they are with the sale, how easy (or how hard) it is to buy from you, etc., etc.
Why not pick 2-5 of your best customers who you have a good rapport with and ask them the question? They're the one who really know why they didn't buy again. Offer to take them out (one at a time) for a super dinner in exchange for some candid information. A glass of good wine can loosen up the most stuck tongue. :-)