Marketing supports sales.
Michael N. Francis
Sales is exchanging a service/product that I have for money from someone.
Marketing is creating the need for that someone to buy it.
You could have a 100 strong team of marketers... but without a sales man to pick up those checks.. you'll be closing down real soon.
In its most basic terms, marketing is public awareness of your products or services; whereas sales are the bi-product of those marketing efforts.
Sales is closing the deal.
Marketing is getting them in the door, aware of your product and creates the initial curiosity.
The sale is what makes the marketing work.
I find this question a bit odd, however, we can brake it down to the basics, marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to close the sale and get a signed agreement or contract.
The approaches might be different but at the end of the day it's part of one vision and one goal of the company.
Read this article: http://www.diffen.com/difference/Marketing_vs_Sales
I'm no expert in this arena, but my understanding is: Marketing brings people 'through the door', and sales is getting them to buy something while they're there.
Marketing are the steps you take to build your brand. They include adverts (ads, websites etc), thought leadership, how you position the company and how well known it is. Sales is about the micro aspects of closing specific business to sell your products or services.
Actually, business is a battle with your competition over who better addresses and satisfies consumer needs. This battle happens in 2 places: the Consumer's mind (Handled by Marketing) and the field (handled by sales).
We would be limiting the scope of sales if we just look at it as closing a deal already prepared by Marketing, as it has its own strategic perspective since it is your frontline in addressing various trade channels and through them the shoppers who will have their first experience of the product through what sales have executed in the field.
Marketing on the other hand, lead the fight at the consumer's mind level, from detecting his latent needs, to developing the product and then growing it through the consumption funnel, spanning from creating awareness to reaching loyalty, including other stages laying between the two.
Having said that, my own understanding of Marketing is a bit different because most companies nowaday (at leat those i know and it may be limited) use the ATL part and call it Marketing. So activities like TV, Radio, Press..etc, followed by consumer promotions are core activities of the Marketing departement.
From my perspective a see Marketing as a philosophy to be adopted by all departments of the company, to gear them all and achieve synergy among all to reach a one and only objective: Satisfy the Consumer's need. Even Finance, HR, and certainly Logistics, Manufacturing and Sales have to be Marketing (consumer satisfying) departments. So, It's not enough to have a Marketing department but to adopt the Marketing philosophy throughout the company.
Sales is the department which brings all the above into life in the field with customers and shoppers (who will then turn into consumers).
Sorry for going too long.
Marketing and Sales work hand in hand with one another.
Marketing is the process of creating brand awareness and promoting of a product or service, in an attempt to create leads.
Sales is the later part where the leads are converted into prospects or clients.
Both Sales and Marketing are vital components to the foreseeable going of any business!
Easy distinction: selling is pushing it through the channel; Marketing is pulling it through the channel.
And everyone knows that no amount (none) of selling matters until the other person has a need for you/your offer and is willing and able to pay you full fee. On time.
To not repeat what has been said here, the way I look at it Marketing is a larger strategic idea of how a product or service is positioned. From packaging, content, and identifying target markets and customers. Sales is the action of engaging customers who fall within your given markets or who approach you.
Sales = money in the door.
Marketing = money out the door.
Too many small companies hire "marketing professionals" who don't know how to sell. I've done it myself. People who are great at getting the word out, networking, social media, blogging, ezines, building the list, etc.
...but never actually close a sale.
Remember the root origin of the term "marketing", Vamsi. Taking your product (or service) to the community market (place), you are giving potential customers the chance to know the existence of you and your business, and to understand the value offered.
A sale is the influence of a transaction (behavior) that consummates the mutual value. Said another way, marketing is like dating, and sales is like the marriage. 90% of what influences the marriage decision is in the quality of the dating experience, which may be quick or it can be very long.
Sales is "catching fish."
Marketing is studying where are the fish, what do they eat, what time do they feed, etc.
Good fishermen understand the critical value of each process
I Think you already have your answers.
Or at least the short version's.
One is designed to create the need, (Marketing)
One is to provide a means for the prospect to become the customer. (Sales)
Marketing involves strategy and vision, while sales implements strategy and vision "on the ground." In military terms, marketing is the big picture action plan devised by generals. Sales equates soldiers delivering a piece of the big picture.
Marketing is the "sizzle", sales is the "steak".
Marketing is all the noise to get the customer's attention. Sales is "cha-ching".
Here is one scenario:
Jane is watching TV, she sees an advertisement for XYZ car. While commuting to work, she hears XYZ car ad on the radio, and at home she receives a mailer from XYZ dealer.
That was marketing.
Now, Jane goes to the dealership and meets John.
John explains all the features and tries to cut the best deal. John's manager makes sure that the dealership is clean, staff are welcoming and courteous, and there is free cookie and coffee in the waiting area. Jane is impressed by XYZ car and the service, and buys the car --> "cha-ching"!
Marketing creates awareness, educates consumers, and produces qualified leads.
Sales creates conversions from leads.
Marketing is dressing up your business ideas in a way which is best understood to your target class while Sales is giving wheels to the aready dressed concept enabling the target class recieve it and reward you by paying for it.