Thank you for your prompt response to this question, and this should be the answers to complex questions 192.168.1.1
Sales and marketing are closely interlinked and are aimed at increasing revenue. As sales and marketing are closely intertwined, it becomes hard to realize the difference between the two. In small firms, one cannot come across much difference between sales and marketing. But bigger firms have made the clear distinction between marketing and sales and they have specialized people handling them independently.
In simple words, sales can be termed as a process which focuses or targets on individuals or small groups. Marketing, on the other hand, targets a larger group or the general public.
Marketing :Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.
Sales: A sale a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security.
You get sales by marketing. Marketing is where you promote your product or services thereby increase sales an generate revenue.
The short answer: Sales is getting people to purchase; marketing is positioning your brand within the industry.
They're heavily related with lots of overlap, but are also distinct from each other.
Marketing is your brand, culture, products, offerings or behaviors communicated to a specific market in which they have the potential to add value.
Sales is a basic piece of the promotional mix. Direct sales is also a tactic that works wonders in a B2B setting.
Marketing is the fine measure of how well each product/niche market thrust works, and it delivers all forward movement in multilevel and multimarket sales to the board of directors. Marketing deals with research, testing, retesting, and established exacting market ROI equations for defined success ratios in each market or submarket. After proving a market with extensive testing, Marketing then prepares scripts, brochures, support processes for the salesman to take the good word out into a marketplace. It also defines for the salesman pricing, markup, margins and what success is for quota, forecast and ROI. Great marketing directors earn their salary and bonus based on overall company ROI in the market. Specialists in each market have extensive experience and again focus on success by market and market niche. For example: Few(if any) web marketing specialists would have the faintest idea how to define and measure a direct mail or constitutional advertising program. In Marketing experience is priceless.
Sales is the process of taking a given product to a well defined, researched market with a well defined competition researched product. Sales includes face to face client meetings, cold calling, web based selling, referrals and networking. Great sales people earn their salary and/or commissions by exceeding marketing based quotas defined by marketing and accounting ROI. Sales Managers utilize prepared brochures, equations and trains sales people to answer questions and close on product sales.
Sales is handicapped and disorganized without great marketing. There has to be solid support from marketing for the salesman to do his job.
Each business is handicapped without a strong, analytical marketing arm that "tests outside the box" measuring success by fractions of a percentage in each market thrust. Marketing also kills projects that look good, but don't payoff.
I like to say that marketing is everything that opens the door to a prospective customer and sales is everything that closes the sale.
Marketing's job is to create awareness and interest. Sales' job is to move the prospect from interest to purchase.
This is a topic that is top of mind for me today, as I have been working with a Chief Marketing Officer consultant who happens to have both skill sets. Most people you meet will be good at one or the other, but not both.
Of course, if your business is marketing, you must engage in sales to get new clients (a part of my job that I do not relish).
And if your business is sales, you must engage in marketing to scout out new opportunities (but likely you're happiest when overcoming objections and getting your prospect to "yes.").
They are integrally related, but not one and the same.
I hope that answers your question. I could go into detail about the tactics of marketing vs. the tactics of sales, but I think that describing their different functions pretty much tells the story.
Sales means selling products of services. &
Marketing means promote products and services to sale.
This is a great question. I always think the line is blurry, but I tend to think of marketing as nurturing sales leads (more around educating them on the value of your product and service) and sales as closing the deal (exchanging money for goods).