Here's the quick answer:
Marketing is getting the buyer's attention. Sales is closing the deal.
(Some great answers on here!)
Marketing generates interest.
Sales generates revenue.
Marketing primarily informs people about your business and should also tell them you are tapped into their needs and wants.
Sales is the conversation you have on helping people determine if they will buy from you and involves establishing why the value of your services exceeds the price you are charging for them.
Sales is the process to exchange a product or service for money.
Marketing is the process of telling to people to buy a product or service. This telling is defined by the 4P's according to Professor Porter. Product, Price, Place and Promotion. There is a new P today, People.
Marketing is the strategy of getting ones products or services widely known and accepted by potential clients or customers. It includes planned advertising campaigns, the use of customer service, promotional activities such as using social media, word of mouth, customer feedback and other activities.
Sales are the actin of selling a prodict or service to a customer or client in exchange for something of equal or better value, usually money.
Sales are the expected result of marketing
Marketing is what gives you exposure in the market place. Its purpose is to gain favorable attention, to educate and persuade people to contact your business. Sales is the personal communication, answering the phone, talking about what the prospect has learned from your marketing and continuing the education about the value your business gives in providing your product/service.
The quality of leads to your business is determined by your marketing, as it needs to pre-sell people. Sales conversion rates from discussion to sale is measuring both the marketing effectiveness and the salespeople. If your marketing is poor quality you'll attract people who talk about price, as they see no difference in what you offer compared to your competitors. This means your conversion rates from sales will be low.
Sales and marketing both need to work together to be able to sell more at higher or full price. When you do this with expertise you can raise your prices 20-40% and convert more leads into sales. It takes intensive, high level training but its very achievable. Then your sales and marketing creates big profit margins.
Hope this answer gives you a better insight.
This is a classic chicken and egg question. The real difference comes down to Marketing being the understanding of those who would buy your product and the communication to that audience in general about the products features, advantage, brand etc. Sales is then converting that message into a direct contact with an individual and having them or their business purchase that product.
Great questions, it is easy to lump them into one and sometimes I do that. But the biggest way I can explain it is marketing take the football to the zero to the 50 yard line, and the sales takes it from the 50 yard line to the endzone.
marketing gives you the customer and client, sales has to close them and convert. Hope that helps a little bit.
Marketing is strategy. It's about the message or story of your company to attract attention. Sales is tactical. It's about the actions and conversations of engagement to acquire the business.
If you go to the bar to meet and impress a person, you dress up nicely, do your hair, clean your car and your house/room and then stride off into the bar with confidence. You position yourself where you can be seen and you ooze confidence and swagger and you start eye contact with someone you are interested in. You get the bar tender to send them a drink. That's marketing.
That someone makes eye contact back with you and they accept the drink and come and talk to you. You start putting on your best lines and asking them questions to get to know them more to see if their are mutual interests. Then you leave with them (hopefully!). That's sales.
Sales = money in the door.
Marketing = money out the door.
Too many small companies hire "marketing professionals" who don't know how to sell. I've done it myself. People who are great at getting the word out, networking, social media, blogging, ezines, building the list, etc.
...but never actually close a sale.
Quite simply: Sales is asking for the order, while Marketing is creating a demand in the mind of the customer so that they search for the brand. If done well marketing will drive leads to sales.
Having done both and having been trained in both by company's with the resources to differentiate the functions, allow me to try to make sense of this puzzle. Marketing is a support function for sales. Sales includes (usually) sourcing & qualifying prospects, serving as the interface between the company and the prospect/customer, dealing with all issues in obtaining the order and ensuring after sale customer satisfaction. Marketing includes all of the elements of communicating with the market as a whole: pricing recommendations, lead generation, advertising & promotion, branding, P/R, market research, segmentation recommendations, product/service education, market planning, etc. If the size and company resources permit, separating the functions help to keep everyone focused on task. Make the sales function successful.
Marketing is the "sizzle", sales is the "steak".
Marketing is all the noise to get the customer's attention. Sales is "cha-ching".
Here is one scenario:
Jane is watching TV, she sees an advertisement for XYZ car. While commuting to work, she hears XYZ car ad on the radio, and at home she receives a mailer from XYZ dealer.
That was marketing.
Now, Jane goes to the dealership and meets John.
John explains all the features and tries to cut the best deal. John's manager makes sure that the dealership is clean, staff are welcoming and courteous, and there is free cookie and coffee in the waiting area. Jane is impressed by XYZ car and the service, and buys the car --> "cha-ching"!
Sales is exchanging a service/product that I have for money from someone.
Marketing is creating the need for that someone to buy it.
You could have a 100 strong team of marketers... but without a sales man to pick up those checks.. you'll be closing down real soon.
Marketing decides on what products the company can sell, identifying target markets and sales opportunities. They determine the advertising strategy.
Sales job is to be the feet on the street that actually get the product sold by convincing the customers that they can't live without it. They educate the customer.
Marketing is the entire process of how a company determines how and who to promote its products or services to. Sales involves the actual interaction with customers or prospects to do business with the company.
For me, the marketing process starts at the conception of the business, product or service. At that point you should be asking questions such as, what do potential customers want from this product, how much will they pay, where do they live, how will the product/service be delivered, etc, etc.
The answers to these questions influence the design of the product, the route to market, the advertising and, yes, the sales techniques.
Sales generates immediate revenue and marketing promotes the business.
Marketing is the act of creating awareness about you, your company and it's products and services. Examples...
a web strategy like Linkedin, Facebook, Website, Landing Page
a direct marketing stately like direct mail, cold calling, flyers, direct email
a networking strategy like events, be they personal or professional
a speaking strategy like speaking at an event, conference, etc
and many more...
Sales is the act earning the business - trading money (or something of equal value - but usually money) for your product or service.
Marketing is the identification of the messages you want to deliver to the marketplace that differentiate you from your competition and define you to your clients and the best usage of the tools available to get the messages and image into the marketplace....
Sales is the system that uses those messages and delivers them to prospects, explaining why those differentiators are of benefit to the prospect and consummates the engagement between the client and service/product provider