What is the easiest way to market my business?
I’m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their tactics for growing their business to double my promotional efforts.
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There are many ways to market a business online. Here are three great ways to increase your product awareness:
1. Start a blog
Blogging is one of the best ways you can bring traction to your business, blogs can help you to build large customer base especially on a long term.
Attract them by giving them a lot of how to articles, add value to your customers by teaching them how the proper way of using your products. In that way you have attracted new customers, you’ll increase the lifetime value of each customer because you have attracted them by adding more value to them.
Blogging is hard and there are no magic steps to blogging, do it consistently and in a very short time, your business will find traction that it needs.
2. Consider paid advertisement
Paid advertisement is the best way of getting fast traffic to your online business, but consider optimizing your business web page so that your bounce rate will reduce. If you continue to drive traffic to a page of 90% bounce rate. With the cost of online advertisement today you might not get your investment back. I will recommend Facebook advertisement, but before going into Facebook advertisement and make sure your web page is optimized so that you don’t waste cash.
3. Email marketing
Sending emails to existing and potential customers is one of the best ways of attracting new customers, you can also maintain a constant relationship with existing customers. Email marketing has the highest return on investment after free marketing and its efficacy cannot be under estimated. Make sure you collect emails from customers constantly and maintain a relationship with them by writing them consistently. You can’t find a better way to add value to your new online business.
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Nowadays this type of marketing is much more successful in America. Network marketing is now applying to the online marketing platform now. Even in the social network area, this marketing is growing to develop business strategies. So networking is effective for promoting and branding your products or services. Also, it can be helpful in making the brand efficient by using other different networks.
Based on your description, it looks like you have the right skills to grow your business. I find that maintaining CONSISTENCY on particular set of tasks is what has gradually grown my business Nowadays it is easier to do this if you scatter your services and products in the various online platforms available including your own website, blogs and social media. Keep doing that with consistency and you shall grow your business. This is how I did when I started my website at https://www.ladilsa.com
If you do not have a website yet, then you must get one, and assign to the right tools to assist you on growing that website. Where I registered my website, they contain not just a media for you do register and host your website, but a whole set of business suite of tools to help you and carry you a long the way. Assists you on researching keywords for topics on your website, assists in building each web page with easy to use templates, the system audits/checks each web page you build to ensure they are well optimized for the search engines like google, publishes and submits each web page to the search engines, and integrates your website with social media, blogs and forums related to your target market.
Find out more about it if you wish by going through a few case studies of folks who use this system today that started their business websites and are doing fine...
Think of a business idea.
Do you already have a killer business idea? If so, congratulations! You can proceed to the next section. If not, there are a ton of ways to start brainstorming for a good idea. An article on Entrepreneur, “8 Ways to Come Up With a Business Idea,” helps people break down potential business ideas. Here are a few pointers from the article:
Ask yourself what's next. What technology or advancement is coming soon, and how will that change the business landscape as we know it? Can you get ahead of the curve?
Fix something that bugs you. People would rather have less of a bad thing than more of a good thing. If your business can fix a problem for your customers, they'll thank you for it.
Apply your skills to an entirely new field. Many businesses and industries do things one way because that's the way they've always been done. In those cases, a fresh set of eyes from a new perspective can make all the difference.
Use the better, cheaper, faster approach. Do you have a business idea that isn’t completely new? If so, think about the current offerings and focus on how you can create something better, cheaper or faster.
Also, go out and meet people and ask them questions, seek advice from other entrepreneurs, research ideas online or use whatever method makes the most sense to you.
And, if you've exhausted all your options and you're still stuck, here are 55 great business options you can start.
Create valuable content.
Not only do potential customers love great content, but so does Google. There are many ways to share information -- blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. Not only do you gain authority as an expert, but you also get free traffic. You can also offer to be a guest blogger for another complementary website or be interviewed on a podcast.
You don’t always have to produce the content yourself. You can hire freelance writers, graphic designers and personal assistants through websites like freelancer. If you run out of ideas, you can repurpose old content and give it a new spin.
Which business? Local or online business?
Marketing strategy depends on your audience and the type of business.
For successful marketing, you have to first research your audience.
1. Who is your audience?
2. What is their need?
3. Where can you contact them?
Think about the above questions and through the answers, you will get marketing ideas.
For daily growth, stay in contact with your customers continuously, be adaptive to their changing mood. Always think about solving customers problems, not yours... ;-)
Hope this will help.
Reach out to magazines, podcasts, and other publications that your ideal client would tune-in to and contribute advice on how/why they would benefit from your expertise.
It doesn't hurt to try some search engine optimization (SEO). This will help you rank for relevant keywords, which in turn will get you more targeted traffic that may turn into conversions. Being visible online will also help in building your credibility and brand.
First, you need a responsive website to reach customers online, then do SEO and marketing.
Firstly, you have to gain customer satisfaction in your business then only you can use customer testimonials to market and grow your business with an expanded customer base.
Search engine optimization (SEO) combined with social promotion is going to be the most powerful.