What is the easiest way to market my business?
I’m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their tactics for growing their business to double my promotional efforts.
Think of a business idea.
Do you already have a killer business idea? If so, congratulations! You can proceed to the next section. If not, there are a ton of ways to start brainstorming for a good idea. An article on Entrepreneur, “8 Ways to Come Up With a Business Idea,” helps people break down potential business ideas. Here are a few pointers from the article:
Ask yourself what's next. What technology or advancement is coming soon, and how will that change the business landscape as we know it? Can you get ahead of the curve?
Fix something that bugs you. People would rather have less of a bad thing than more of a good thing. If your business can fix a problem for your customers, they'll thank you for it.
Apply your skills to an entirely new field. Many businesses and industries do things one way because that's the way they've always been done. In those cases, a fresh set of eyes from a new perspective can make all the difference.
Use the better, cheaper, faster approach. Do you have a business idea that isn’t completely new? If so, think about the current offerings and focus on how you can create something better, cheaper or faster.
Also, go out and meet people and ask them questions, seek advice from other entrepreneurs, research ideas online or use whatever method makes the most sense to you.
And, if you've exhausted all your options and you're still stuck, here are 55 great business options you can start.
Create valuable content.
Not only do potential customers love great content, but so does Google. There are many ways to share information -- blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. Not only do you gain authority as an expert, but you also get free traffic. You can also offer to be a guest blogger for another complementary website or be interviewed on a podcast.
You don’t always have to produce the content yourself. You can hire freelance writers, graphic designers and personal assistants through websites like freelancer. If you run out of ideas, you can repurpose old content and give it a new spin.
Which business? Local or online business?
Marketing strategy depends on your audience and the type of business.
For successful marketing, you have to first research your audience.
1. Who is your audience?
2. What is their need?
3. Where can you contact them?
Think about the above questions and through the answers, you will get marketing ideas.
For daily growth, stay in contact with your customers continuously, be adaptive to their changing mood. Always think about solving customers problems, not yours... ;-)
Hope this will help.
Reach out to magazines, podcasts, and other publications that your ideal client would tune-in to and contribute advice on how/why they would benefit from your expertise.
It doesn't hurt to try some search engine optimization (SEO). This will help you rank for relevant keywords, which in turn will get you more targeted traffic that may turn into conversions. Being visible online will also help in building your credibility and brand.
First, you need a responsive website to reach customers online, then do SEO and marketing.
Firstly, you have to gain customer satisfaction in your business then only you can use customer testimonials to market and grow your business with an expanded customer base.
Search engine optimization (SEO) combined with social promotion is going to be the most powerful.