What are the expectations of customers for women's fashion?
I am running an online shopping site named Waki that allows users to order and buy new products, ranging from women's fashion, men's fashion, kid's fashion, gadgets, groceries, accessories, electronics and much more. I want to explore more for the category of women's fashion so, please let me know the expectations of girls and women so that we can better serve them. Thanks.
That's a tough question with a lot of different answers. Speaking just for myself, when I buy clothing, I want it to fit well, be flattering and on-trend, be a good value/reasonably priced -- and could it please have pockets? (Women's dresses and skirts so rarely have pockets, I just want to stash my keys and my phone so I don't have to tote my purse everywhere).
That said, it sounds like you need to do some market research. Here are some articles that might be helpful to you:
Market Research: Who Needs It?
Business Guide to Market Research
5 Tips to Market Research like a Pro
12 Market Research Tools Worth Trying
Since you are based in Saudi Arabia, the expectations, preferences, and fashion of your women audience will be very different in comparison to women based in other countries. Below is what can be done to gather the right stats:
1) Undertaking surveys on ground level - This will get you to gather feedback from women who will be using Waki in future and greatly help in making enhancements in terms of design, catalog, and features. There is simply nothing better than talking to your future customers.
2) Tapping on market data and reports - There must be existing reports out there that can give you insight on how women of Saudi think when it comes to shopping fashion online and what all they care about. All you have to do is find such online shopping/ buying behavior reports and buy them. Maybe, you can find some for free as well!
There is a lot of generic wisdom I can write here about women shopping habits and fashion choices but what you need is real insights from girls and women that you are planning to cater.
I have been helping businesses and brands plan offline and online surveys that help them gather the right data. Visit below link to learn more:
Also, reach out at firstname.lastname@example.org in case you need any help with SEO and marketing.
Good luck with Waki!