What is the fastest way to get thousands of Mobile App Downloads?
we need to reach 500,000 downloads of our app - www.lowdownapp.co when we launch, before we do I need to work out the quickest way to get users downloading.
If you want a quick download for your mobile app then you should know all the aspects of mobile app marketing. For boosting downlaod you can try app store optimization, can buy service like who charges on downloads. Google mobile ads, marketing of mobile app website etc.
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Good luck with your launch.
Hold the phone. I don't see anyone asking why. Why 500k? Why not 1M or 10k? What's the business need that defined this number?
As a strategist and BI consultant, I've been conditioned to ask where goals like this come from. More often than not, it's based on assumptions and misguided expectations. Clearly, no one makes money by having their app downloaded.
I know this isn't going to be a popular answer but I'm pretty sure 500k downloads doesn't mean what you think it means. Unless there are investors who've hooked conditions on additional funding based on this milestone (which is in itself crazy) I'd say you should double-check that this is as valuable as you think it is. My experience says it almost definitely isn't.
Why not launch a competition, where the prize is ab app. the contest takes you through the problems that the app solves, then when they 'win', they get the App, and then they rave about it online for a free second year!
My agency worked on the launch of a hugely popular consumer app (music-oriented) and I will tell you that 500,000 downloads don't grow on trees. Our client shared the numbers/impact of every piece of coverage we got and it was sometimes surprising what drove downloads and what didn't. For example, major articles/reviews in two top ten market newspapers did little to directly drive downloads. BUT, they most assuredly did impact Apple's decision to feature the app in the app store which drove hundreds of downloads an hour.
I think your marketing has to start by being clear about who your product is for, what problem of theirs it uniquely serves, and how.
I've done a few app launches before (this one for WhoSampled went well: http://bit.ly/18xAYcI) but it's very hard to get reviews. The ones that have worked for me before were those where the proposition is clear and unique - a cursory glance at your homepage suggests the app saves time but it's not obvious to me how it does that. The market for productivity apps is seriously flooded - what's your USP? You need to be able to say to a reviewer "We're a bit like [app you've heard of] but better/ different in [this] way."
Articulate that clearly and succinctly and you can build a campaign (ads/ content/ PR) from there. I see below that you're meeting a PR agency - that should be instructive but no matter how good they are you need to start with an awesome proposition.
In my view you'd be better off building a community of beta testers/ early adopters /tribe of advocates before going to an agency: if the PR brief is coverage to drive signups you'll struggle - most reviewers want proof before they'll touch you. If you haven't got a junior in-house/ digital marketing/ community manager person you might want to think about that - probably be more cost-effective than an agency.
Create a viral video that showcases the solution to the problem solved by your app. Make it funny! Get all your friends to push it out on their social networks. Create a contest around it. Give away prizes. Cash is always best.
You've already got valuable advice.
I'd like to add these:
1- Build a solid Beta program
2- Create a buzz before its release
3- One way to achieve above two: list the app with PreApps.com
Lots of really good suggestions here in terms of marketing, pr, promoting and all that good stuff. One idea that really stood out is where @Matthew Weller said it best..."make an app that doesn't suck."
I'd like to expand on that premise. I'm sure you have a great app. And yes there is no magic marketing pill that will "poof" garner you 500,000 downloads. From the look of the site, you have some really great visuals - a definite plus! Now in addition to getting the word out, my suggestions to ensure people download your app are:
1) Depending on your pricing model, offering a free trial version or Basic Free account is key to get early adapters on board with this new concept you're pitching. This is important because if your app really doesn't suck - those people, if influential on a large scale will advocate for your app and promote for free via word of mouth.
Comments are really crucial too. I personally scroll through the user reviews before deciding to purchase or download an app. I look to see if people 1st and foremost, recommend the app or if they have had such a negative experience, their only advice for future users is to run as far away from the app as possible. Which brings me to my next point...
2) Customer service - Couldn't be more important. Your early adapters will most certainly unveil overlooked issues and also, provide some new ideas. Listen to them, respond to their inquiries timely, and give them the best experience as possible. They will more likely see value in your product even if there are a few kinks to work out. If the app is really good, helpful (meaning it truly satisfies a need) and they are part of a free trial, they may be more inclined to be loyal and upgrade once you roll out officially.
Hopefully this helps, and best of luck!
Hi there David,
Having had a look at the site, it looks refreshingly good and clear cut what the app does.
The Fastest way to get thousands of Mobile App Downloads, is dependent on whether it will offer a free trial period or not, but here are a few tips in the right direction.
1) Marketing your app via forum mentions from influential bloggers in the apps niche and target market, some pay accept doing the blogging for you by way of review to their audience so long as you offer a coupon to their audience/subscribers this works really well.
2) Using bloggers by way of influence to help promote the app prior to launch date will be useful by way of getting an affiliate page on your site with some pre-written content for them to use when promoting the app to their list/subscribers and you should be able to get alot of interest by sharing initial app purchase revenue.
3.) large amounts of PR on the app of which this can be done cheaply but the most effective ay of doing this is going to be through the either a professional online PR company, or by way of PAID advertising using sites like GreatApps.com as they use a one off charge and it is published to a high number of media outlets monthly whiclst attracting over 40,000 unique visitors daily.
4.) check out manicdev.com for a list of review sites according to ranking of course then choose which one is most nearest your niche to choose which market to begin marketing to?
5.) Forum Marketing the biggest by far.... By now you should have joined a few forums that discuss the niche you are in and there i would build a reputation as the most posted helpful bloger possible and get as many as your followers to review the app too whcih must all be done via downloads of course.
6.) email me and i can get my marketing team to put this whole thing together for you concisely for a respectively minimal fee, inclusive of some very important factors i haven't included here that are sure fire ways to skyrocket optins and re-subscription tactics.
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