What is the best way to present an SEO report for a client?
As you all know the SEO trends have been changed and we can't focus on old techniques to create SEO weekly/monthly report. Also, we can't show them keywords ranking in an increasing way in every month. Then what is the proper way to create an SEO report?
I think the most easiest way would be to just give an insight of what you PROMISED/EXPECTED to your client and what you ACHIEVED so far. For example: if you said something regarding traffic, just take the analytics from Google Analytics or whatever and show them the growth. Similiar with other parameters like page views, bounce rate, referrals etc.
SEO has changed very much in the last year's time! And, of course, you want to keep your customers happy! I'd suggest being sure of the goals that they have for their company & tracking anything that pertains to that goal. Google Analytics will help with this, but tracking actual conversions will be a bit messier. There is a site that can help you with it & offers free classes/tutorials on the subject. It is: https://www.udemy.com/blog/seo-report/ I plan to take it just to brush up on some of the skills that will be necessary as things continue to change in online marketing.
This is a very good question. As in the recent days, many webmasters struggle with their clients regarding this report issue. For better understanding about the online trend today, you can convince your client by showing the traffic growth - direct, referral and organic. Page rank update is not up to mark and google rolling out many updates and changing their algorithm frequently, it is a big task to complete.
For correct reporting of SEO you need to establish clear goals and guidelines previously.
My preferred reporting is sending them their traffic amounts, referring websites, calls from call tracking, and various keyword ranking.
Now all of that may seem like regular stuff, until you read call tracking. I LOVE call tracking because it gives me a way to defend myself to clients. I had a lawyer who was pissed that he was paying me a decent monthly sum and he didnt feel I was earning it. Even after showing all the regular stats and conversions, he still was not happy.
With call tracking, i record every call made to that number. We went through the most 10 recent phone calls and listened. His receptionist was being an idiot and screwing up GOOD LEADS. He fired her and increased his budget with me.
Take my advice, call tracking.
Take advantage of the Goal feature in Google Analytics. You can create very specific or fairly broad conditions for traffic trends. Additionally, you can set conversion rates or purchasing trends as well. For example, you may choose to track all traffic that travels from Facebook -> Landing Page -> Sign Up -> Purchase Completion.
Once you are ready to present your SEO results, simply aggregate your Goal list. Be sure to include your own analysis for each graph/chart.
Best of luck,
You have to explain to them in laymen terms what you are doing to help them gain ground with Google and other search engines, Also graphs depicting raise in search traffic and where they started in regards to search traffic and where they are now. At the end of the day the client wants to see progress. If you show them progress they are yours for life.
Yes, you have to look at the clients reason for the SEO project and tie everything back to that. Analytics are still the easiest! What are the goals? Branding, e-commerce, etc. You could look at traffic sources; organic, referrals, email campaigns, social, endorments, etc. You could look at CTR for each of the sources. Who knows, maybe you'll find some low hanging fruit and earn a big fat bonus.
Analytics and graphs to easily explain the results that you are getting them. This includes site traffic and conversions to show you are helping them makes an additional profit. Whatever conveys that you are giving them what they paid for.