I love to read:
1. Dwivendi, D. N Macroeconomics Theory and Policy (2003)
2. Jackline. O. Developing and Managing Contract (2010)
3. Dr. Mbithi Mutual and Dr. Musiega Douglas Project Management (2008)
Good question and there appear to be a lot of great answers so far!
I enjoy "The Power of Moments" by Chip and Dan Heath. The book applies to business and life in general. They talk about how we remember the biggest moments of our lives (getting hired to a dream job, getting married, having kids, starting a business, winning an award, etc.) and tend to forget a lot of the everyday activities in our lives.
They argue that companies should try to create major moments for their employees. Whether it's making a big deal out of an employee's first day to make them feel welcome or celebrating their company anniversaries, businesses can make employees feel happier by creating memorable moments that stand out above the everyday job duties. The same can be true of life outside of work. If we work to make other people's birthdays, awards, anniversaries, etc., memorable celebratory moments, those moments will stay fresh in their memory. When your most vivid memories are joyful, it tends to lead to living a happier life.
Another great read is "When to Jump" by Mike Lewis. The book is a fantastic read for anyone who wants to start their own business but is afraid to take the leap. The book shares dozens of stories of how career changers who shared why they changed careers and "jumped" into a new career path. The stories can give you the confidence you need to take a career leap and pursue your career dreams.
Oh, I'm insane about Robert Cialdini's books. He is really great and motivates me every day.
It's a great question, however, it's hard to answer it.
I'm always skeptical when I read this kind of books, however, I can name you two books I've really enjoyed when I was just a writer for different educational projects.
"How to Win Friends & Influence People" by Dale Carnegie
"Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight
1. Rich Dad Poor Dad - Robert T. Kiyosaki
2. Financial Statement - Thomas R. Ittelson
3. Competitive Strategy - Michael E. Porter
Here're two business books on my reading list marked as obligatory to read (2019):
"The Surprising Science of Meetings" by Steven G. Rogelberg
"The Prosperity Paradox" by Clayton Christensen, Efosa Ojomo, and Karen Dillon
I usually take some notes while reading too (indicating the methods/plans/strategies which I can use for my own business). But my favorite is Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. A fantastic read about astonishing achievements and perspectives.
My top 3 are:
(1) "It Doesn't have to be Crazy at Work" by Jason Fried and David Hansson (of Basecamp)
(2) "Purple Cow" by Seth Godin
(3) "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne
Really a great question.
Selecting a favorite one is very tough for me. Because most of the time I read new books and they become my favorite. Some of them are: The Lean Startup, Start with Why, and Blackmart Alpha.
Emyth Revisited. A must read for any business owner. Good luck.
Good to Great by Jim Collins is an absolute must-read (or listen. I listened to it first, then bought hardcover copies of the book for all my team.) Get it and thank everyone that recommended it to you later. You'll see why when you get it - I guarantee. Contains many life and leadership lessons as well as business ones, and just utterly fascinating and rewarding to study. It's the book that keeps on giving!