What kind of approach is best for marketing to school sport clubs?
I realized that most of my revenue is generated by rowing clubs from schools, so I thought to approach them directly and offer my product for specific purposes.
Apart from pitching the right person, what would you suggest in regards?
Any resource or advice coming from your experience when pitching a prospect?
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This is a good question. Definitely pitch to the right person as you said. You can market to them in two ways: online or offline.
In this case, I believe that you have the right idea in approaching the school directly. Schools receive hundreds of emails and inquiries every day, so it’s best to avoid getting grouped in with the others and instead meet face to face if possible.
At a minimum, you should call them and note down the name of the person you spoke to. Try to set up a face to face meeting with the school teams.
Build a rapport with the person. Tell the respective person how you can help them and what advantages they will get as opposed to why they need you. This way, it makes it look like you are lending a helping hand rather than begging them for business.
Also, as you are promoting a product, bring the product along with you if you can. If it is too big, be sure to bring photos and materials such as brochures or flyers describing your product in more detail. Take more than just one copy so you can hand these out to the respective people. If you need help creating these products, I have found PrintStop to be good for marketing materials, printing and stationery company.
I hope this answer helped you out. Cheers.
I totally agree with Kumar at some points. The answer hit the right spot.
Offline marketing is best for this kind of job.
Presence, when you are making a deal or throwing a pith, is must thing.
You must keep in mind that one offline marketing solution goes at the great success of rate is using the outbound call center.
This is when a contact center makes calls for you in a professional manner.
This will be helpful to gather a lits and potential heat "targets" for your business.
This is "must" phase in the process and this will lead to increasing the business model in no time.
I highly suggest starting with this way of approach.
After that when almost 90% of the job is completed it needs, your show up when you close the deals or just need a "little" bit to convince your heated targets-clients.
Hope this helped you a lot.
We pull out on the similar client this strategy and he gets fast results with minimal investment.
Blazho from RCC.