What are the best kind of brochures you can use to market a product?
I want to make brochure for my Stainless Steel Fastener business. What should I include in my brochure to make it more useful and market capturing? I want a brochure for the purpose of branding my business.
There are many ways to make a brochure for targeting different types of audience. But the economical pricing gives the most reach in people. In term of economical pricing, I will suggest printing a tri-fold brochure. Brochure Printing must be quality and having good content. Image representation always matters so ensure having good images.
I like just ordinary printed brochures for such a purpose. I also like to make some promotional gifts like custom lapel pins I get from http://www.pinsource.com/ service. They always work for my small bakery :)
It sounds like you need help with your over all presentation in general. Your brochure, depending on your audience will be determined from what type of content you have. If you need help with design and printing, I can certainly be of service. Content however should be discussed and decided on before the design process. It will eliminate a lot of back and forth. If you need help with your branding and logo - feel free to connect. www.mllgd.com
There really isn't enough information to answer your question properly. I will do the best I can based on the info I have. The first thing you should do is decide who you want to print the brochures. Then you should look at the formats they accept and make sure you can do the artwork required in a format they accept. Photos will need to be 300 DPI, and CMYK color. You can probably do the whole brochure in Photoshop if you have that but you may need something like Adobe's InDesign.
You need some really nice looking photos. Since your product is fasteners you might look for a photographer who specializes in taking photos of jewelery since the lighting is critical and you want photos that make your fasteners jump out. You might also include some application photos. For instance showing some ways your fasteners are used. You want a nice logo and some catchy phrases to attract attention.
You want some hard hitting selling points. Emphasize whatever selling points you have such as fast shipment, a wide range of product, excellent customer support, the ability to custom make special fasteners and whatever other selling points you have.
Include a nice footer with complete contact information including your web site.
Nitish, as Dina states...are you asking about the type of brochure format to use, i.e. one pages, tri-fold, etc.? or are you asking for what information/content should be included in a brochure to make it effective?
I would first ask yourself - why, what, when, how and for whom will the brochure be used for? i.e. if you don't network, attend conferences or are around large groups of people, brochures (anything printed) is expensive. So, why, where, how and for whom will you use the brochure?
Now that you have determined that.... without repeating a lot of it, here is an article I found that highlights what should go into a brochure. It is dated, but viable. http://www.businessknowhow.com/directmail/ideas/brochures.htm
I will make one strong note - remember that you are not selling your business (or product/service), you are selling what value/importance and need your CUSTOMER will gain by doing business (or buying) with you.