You can tell your friend as much as you want that you run in the morning. But they will only believe you when they see confirmation (they will run with you, track your morning activity through the iWatch features, and so on).
You should also check the Agency's words. Let's say they said that they are actively engaged in blogs. Don't look for cases. Check out their personal blog. If it was updated a week ago or more (not to mention several months), that such an Agency is lying to you.
Checking their past cases and projects is one of the best options, or request feedback from the company if possible. Look for articles reviews or reviews that can tell you more about the company you want to hire
One thing you must always keep in mind while choosing a digital partner.
You should always check their previous projects and their growth ratio of their previous projects & even the planning, execution and the creativity part.
One who would know what kind of marketing strategy runs best in his country. For example in Canada, Facebook (80%) and LinkedIn (45%) are the most popular media platforms and one who would know which media outlet to contact in their specific niche. If you need help with local SEO services in Canada, you should definitely check out: https://www.webmobileseo.com/
Webmobile SEO is a Brampton SEO company focused on providing Local SEO services in Mississauga, Brampton, Toronto, and Caledon.
Bringing businesses on the first page of Google is their specialty.
You need a digital marketing partner that has the below qualities:
1) One who understands the digital marketing in its full sense - So look for someone who is a real expert in digital marketing as it would give you a real edge in position your service/product in the subsequent market with a right and sustainable strategy. It's all about understanding the market and
2) One who has a thorough knowledge about your market - Yes, it's also important to have a right partner has a thorough knowledge about your market, both in digital and legal aspects. So he/she should have a thorough knowledge on the rules and regulations in the country and at the same time have a thorough knowledge about digital platform, as rightly pointed out in the other answers, which works best in that market.
I hope this answer helps - I have worked with some partner companies in India in digital marketing and, based on my experience, I would suggest that if you're looking for a partner in Indian market, do only consider any of the top digital marketing agencies India, so you have a long-run business success.
They have to be knowledgeable about local channels and rules. For example in Asia especially Japan Yahoo is more popular than Google as a search engine.
It depends on what you are looking for. Try to find the partner that meets you needs and can do it at the quality and level you desire. I'm sure you can find one one mosiacHUB.