What KPI's do you pay the most attention to and why?
We are close to launching a 'snowboarding pro' service as a test run for the rest of the winter season, with the hope of fully launching in the fall of 2015. What are the KPI's we should pay the most attention to so we can adjust and ensure smoother sailing next winter?
We use a number of inbound marketing KPIs. The first is sources. Sources represents all the different channels that you have created that allow new visitors into your site. The primary sources or channels are organic traffic, paid traffic, blof traffic, social media traffic, email marketing traffic, direct traffic and referral traffic. Watching how each of these sources grow (or do not grow) can shed light on where your "top of the funnel" marketing is weak. Then we like to see the conversion rates for each one of these sources so we can see how visitors are engaging or not engaging for each. We also feel it's import to "close the loop" and monitor the lead to customer conversions. This KPI tells you which steps in your marketing process need attention and those that can be duplicated or just tweaked for even better performance. Traffic rank and inbound links are 2 other important KPIs that will help you determine if you are moving in the right direction. I hope this helps a little.
search engine algorithmic compliance, if you can not be found nothing else will matter. DMOZ submissions,think about where the majority of your client base comes from and ensuring that you then appear before these individuals. AND unless you want to paying for all your ongoing marketing you would want to start paying attention to these items now with the intention of acquiring organic (natural) ranking. Who makes the best potential new customer, the ones that are already looking for you. take the steps to ensure that you are visible to your target in market in the places where they are. If you can do that, you are well on your way.
Two KPI classes require special attention from leaders of organizations. The KPI that measures the sustainability, because they show how healthy is the organization. And the KPI that measures the evolution of strategies, because they demonstrate how future plans and assumptions of scenarios and responses are to materialize.
Ones would affect higher management and my staff equally.
Another vote for cashflow. This is what kills more businesses than anything else.
You can have the best product or service, and a gazillion customers queuing around the block. But if you get cashflow wrong you WILL fail.
I've always paid special attention to ratio analysis. First, let me address what it is; as it isn't just comparing different numbers from the balance sheet, income statement and cash flow statement. The numbers helped me most when comparing the number against previous years, other companies or industry trends. For example, current assets alone doesn't tell me a whole lot, but when I divide them by current liabilities I'm am able to determine whether the company has enough money to cover short-term debts. I worked in Higher education and we tracked several dozen ratios.
My focus was on enrollment management.
Ratios are also easily turned into graphics for visual representation of an organizations health. They work great on a Salesforce.com dashboard.
- The Pragmatic Web Designer
Follow you business plan. Identify metrics which will indicate performance toward achievement of goals and objectives. Then, identify metrics which will track consumption of resources to ensure you have what you need in capital, time and energy to succeed. Sounds like a fun services. Enjoy!
Search in Google should give you the best sample and you modify from there.
also check what other information needed: http://www.slideshare.net/joochay/finance-for-non-financial-personnel-part-4
KPI or key performance indicator depends on your business algorithm so please learn and study the relation theory about parameter then you got your result,...