Robert, here's my two cents on your question:
1) Effective email marketing is done by connecting with a niche group of people. I don't know your business, but I'm assuming you've hammered out your USP, and you've targeted a specific group with specific needs. When that's the case, then you can really bond with them by being personal in your emails. Don't open up an email automation series with sales. First talk about how you landed in the same spot they are - with that same need. Include high drama. Be engaging. People are wired to metabolize information via story. So hold their hand, and guide them in that matter. And one key to storytelling? Drama and conflict. It's just like a film. You can see a series I did at https://outergain.com. Just opt-in on the home page.
2) As far as sales automation, I've heavily used Aweber, Mautic and MailChimp along with looking at some other competitors. I still think MailChimp is the best. Primarily due to their easy-to-use tools. Mautic is nice, but the email editor (which it all boils down to that) is worthless. MailChimp has come a LONG way. Now they operate off a single master list with groups and segments so you can pretty much do anything you want.
After banging my head against the wall trying to provide a good solution for our customers, we decided to launch Cultivate CRM which is a Wordpress CRM that allows you to tie into MailChimp for both email and postcard automation, and then Project Broadcast for text automation. It's a sweet plugin. If you're on WordPress check it out: https://cultivate-crm.com
I've worked closely with the email marketing team of my company. Here are some of the deciding factors that I observed:
Irresistible subject lines.
Segment your subscription list and send the right emails to the right customer segment.
Make it personal. Create personalized emails.
Keep your emails out of spam folders.
Keeping the ratio of the content and images to 70:30, this can even help you land in the inbox of the customer rather in the promotion section.
Emails should look clean and crisp.
The call-to-action should grab the attention of the reader.
Make emails mobile-friendly. 66% of emails are opened on hand-held devices.
Test it before deployment.
Email marketing seems more like pushing people to buy from you, but it is more of a subtle way to notify new offers and products. As we know nobody is willing to open a promotional mail or respond to it. It should be more like spreading knowledge rather than pushing for the sale. Here are some great examples you can refer to: https://blog.hubspot.com/marketing/email-marketing-examples-list
People do business with people they know, like, and trust. An email marketing effort will build your credibility if you share interesting, informative and entertaining content with your contacts. But the challenge is making sure the content in the emails you send to your contacts is focused on helping them, it's not about you.
You want to stay top-of-mind. Using a consistent email newsletter is a great way to keep contacts engaged throughout the year. If you focus on creating informative and engaging emails, your contacts will view you and your staff as advisors and mentors. They'll remember you when they need help or asked for a recommendation.
A fully automated tool is available from Newsletter Station: https://www.newsletterstation.com/
Hi guys, I wrote this small article on SuperiorSolos Website when someone asked me is email marketing dead.
It sure isn't! And it's here to stay for a very long time... Email is still the most popular content channel.
Worldwide there are more and more people using email every day. The number of email users worldwide is forecasted to increase to 2.9 billion by 2019. That’s almost half of the world’s population.
So email is still the most popular marketing and content channel in the world.
In the US, the number of people projected to use email is 244 million.
I myself and many many others make big $$$ in affiliate marketing through email marketing… I’m going to show you how you can get so much more from your email marketing!
Too many people are too busy focusing on everything else other than email marketing, And when they do email marketing they use the refurbished, overused, old spammy methods.
Copy an email, paste it, change the signature then send! Later, when things don’t work they ask “Why the heck didn’t I make more sales or get more clicks or opens?”
Also remember, it's not about the size of the list, it’s how you use it. Money is in the list, YES, but not any list.
You need to work on creating a great relationship with your list, connect with them, train them to: receive, open and engage with your email.
Do what others aren’t willing to do or are LAZY to do. This is the MAIN key:
Email is the easiest channel to automate. Marketers see a 760% increase in revenue from segmented emails and segmented and targeted emails generate 58% of all revenue and deliver 6x higher transaction rates.
So stay unique, write unique content.
Now, a small easy setup I recommend:
One or two emails MAX a day… that’s not a lot if you are thinking it is and it works. And ONE call to action hyperlink per email (you can do two, but to stay on the safe side, one is better).
One of my winning formulas (5, 7, 10, 14 or even 30-day sequences, whatever suits your offers and you know you can do):
First: Segments! Make sure you segment your list to stay in control.
Create an engaged segment, un-engaged segment, and dead segment.
1. Engaged = people who have opened within 30 days (some use more, I use 120 days myself but for optimal results use 30 days).
2. Un-engaged = people who haven’t opened an email between 30-120 days.
3. Dead = people who haven’t opened an email between 120-180 days.
I use those types of emails in this order:
VALUE-BASED EMAILS: I always prefer blog style with some educational and entertaining content that lead to blog posts about your offers and some hyperlinks/ads here and there for cross-selling.
P.S. I build and use my own FULL affiliate blogs, mainly Clickbank, with other CPA offer on side-widgets. Extra: we build this for clients too, if you are interested, get in touch.
SUCCESS PROOF EMAILS: This is a killer email that uses your testimonials. You’ll take testimonials and create stories out of them, sending that to your customers! Even if not your success, other people's success is the main key to converting your leads.
THE BIG BANG: Here you’ll Promote your main winning product and send it to ONLY the engaged segment because we’re gonna ask for a sale here! Take your winning product, throw it in front of engaged people who OPEN your emails!
Last email of the week if you are using weekly sequence:
THE BIG PROMO: The Final Countdown, the Special Discount, The Doors Closing… Make up some BS to create urgency to close your deals.
This is how you’ll keep them SUPER engaged.
P.S.S. Make sure once a week if you can, go to the DEAD segment and delete those useless emails after you tried everything with them. This will keep your list clean and healthy, and less cost on your autoresponders.
May you be healthier, happier and richer!
Analysis of user behavior metrics and follow a drip mail campaign.
I've been using an email marketing service https://bsg.world/ for 3 years already and it really works.
-It’s easy to download lists from csv or excel.
-Create beautiful emails easily. No coding needed.
-Costs based on payment for the Internet traffic only.
-Campaign results in a convenient form: open rate, heatmap, unsubscribers, etc.
-Your data is under strong protection.
-Organise campaigns from your site and familiar account.
I think email marketing is effective for you if you have thousands of opted-in subscribers. There's nothing to do with email marketing if you have no subscribers. So, you need to get subscribers first, whether through social media or your own blog or site.
You can target an interest-based audience which converts well into sales.
In order to make email marketing effective, you should use additional tools which can optimize your work. Personally, I recommend Reply.io, thanks to it boosting my sales. Check it out https://reply.io#1.