You can target an interest-based audience which converts well into sales.
In order to make email marketing effective, you should use additional tools which can optimize your work. Personally, I recommend Reply.io, thanks to it boosting my sales. Check it out https://reply.io#1.
Have a report to check on user behavior, time spent on the site, and how many times people visit your site and which sections. The best way to go about collecting email addresses for email marketing is with an opt-in email ID. Then create an email campaign according to user behavior like if they completed a transaction, information they've provided or engagement. For example, if you are looking to run a sale/CRO email campaign to create urgency, send an offer based email campaign and make it time sensitive so your customers will have to make a purchase to get the sale.
Suppose, you don't have Oracle Eloqua. Oracle Eloqua costs $2,000 dollars a month. All you need is 300 email addresses to mail to and 43 gmail accounts to send email from. Ensure that the email addresses have only official emails like email@example.com, and not any gmail or yahoo addresses. If Google warns you for spam for mailing from your gmail address 300 emails every day, twice a day, tweak your bounces. If Google threatens to delete your email account, use your next email address for bulk mailing. Keep the same detailed signature on all email addresses.
Though recently the trend in the market to nurture leads is through content and social media marketing, very few marketers understand the limitation. Social media marketing has a short lifespan and heavy competition.
The quickest way to nurture leads through the sales funnel is to get the website content in front of the lead. This requires high search ranking for relevant keywords which takes a lot of effort and time.
The best way to make your content reach and consumed by the lead is email marketing. Add modern email marketing strategies to your lead nurturing efforts you can create convert at a faster speed, deliver relevant content, add a touch of personalization and monitor it actively.
The following stats will explain why and how B2B marketers can use email marketing as a best digital marketing solution to convert leads effectively:
17% of B2B purchasers are using the online chat feature, they rather prefer using email to get in touch with their clients.
For every dollar spent, email marketing has an average return rate of $38.
Recipients are 14% more likely to open an email which is part of a segmented campaign rather than traditional emails.
Emails containing a video see click-through rates that are 96% higher than non-video emails.
56% of marketers using an emoji in their subject line had a higher open rate than those who did not.
You must keep one thing in your mind, what your customer wants. Your title, body, and images included in the email must be clear to your receiver. Otherwise, your email might get clicked but they are going to visit the landing page. I agree with other fellows who shared their important information. I work the same for my projects, you can check out my landing pages here: https://www.gibl.in/health-insurance/