Why is my website's Alexa rank increasing?
Hello, my website traffic is good and it is increasing gradually day by day. But when I check my Alexa rank, I notice that it is also increasing. Why? Is this tool accurate?
Top site keep eyes ,once your web site start on internet Alexa start monitor it so it is simple traffic increase your ranking increase
You site doing good...
Better use google analytic to check the Visitor Stat and demographic..
Yes, Alexa is a great web monitoring tool. I think it's the best in the business. A high Alexa rank is the sign of a vibrant, healthy site. Nice work!
Just to add to the good answers, unlike Google, a lower page ranking (the increase you mention) on Alexa is better. :)) Based on an algorithm that checks unique visitors versus url requests, higher ranking "may" suggest greater activity. However, the downside is the toolbar may not be as widely installed as you may require to give you sound findings. The stats can be "gamed"
Your Alexa ranking is an indication of your website activity. If you're providing quality (valuable to the reader and shareable) content the search engines will take note. Along with traffic, other ranking factors include pageviews, daily time on site, bounce rate, sites linking in, and search visits.
If your Alexa rankng is increasing try to find out why. Make sure you're playing by Google's rules.
How's your social network engagement? I've found if you're doing well with people sharing your posts, you do well with the search engines.
How's your bounce rate?
You can check out this article for an explanation of what's involved in Alexa ranking: https://alexa.zendesk.com/hc/en-us/articles/200449744-How-are-Alexa-s-traffic-rankings-determined-
Hope some of this was helpful,
Lovely insights from my fellow friends..You justified your statement.
Amazon driven company Alexa maintains health of a website according to its performance. So, you get metrics about how good/bad a website is.
Now, as we talk about health of a website, with respect to Alexa rankings, it has different drivers like daily number of traffic visitors and page views etc. And as you said that traffic on your website is increasing, it directly paves way for more page views. Result is the natural Alexa rank increase.
Another aspect is that majority of the traffic/visitors might have Alexa as toolbars installed on their browser. so it also helps in Alexa rank boost.
Is Alexa accurate ? - FOr this, I advise you to compare your Google Analytics report with Alexa .
You should think of your Alexa rank as one indicator of many. I personally put more faith in what Google Analytics tells me.
Adam is spot on. The only thing I'd add to it is the manner in which Alexa gain their data. They do it through the browser add-on. Someone has to have this installed when they visit your site for it to register. Now Alexa know not everybody has the add-on, so they imply the percentage of internet users who also use Alexa and up-scale it to get what is nothing more than an estimated traffic volume. Increase your Alexa users and you increase your Alexa rank.
Unless your site has been around a long time and you've been keeping track of your Alexa ratings by comparing the changes to other marketing activities (this is the ideal scenario with any KPI) then I really wouldn't worry about it. I agree that it's difficult to find accuracy in their ratings.
Really, I'd focus more on the metrics you have a lot more control over. Determine your KPIs (Key Peformance Indicators) through Google Analytics and keep track of anything you do with Annotations to help you determine what's making your KPIs shift. Don't forget to set your goals in GA to help track your Conversion Rate.
Check out these resources to determine the KPIs that are right for your website:
Alexa has stated that unless your website is ranked 100,000 or below with them, they do not have enough statistical data to accurately give you a proper ranking. Websites ranked 100,000+ are subject to wild swings in ranking.
Ive never been a big fan of Alexa because they never seem to be completely accurate. If you think about it, it has to be hard to rank ALL the websites out there
If you want more information you can check out this link: