What should be my 30 second elevator pitch?
Assisting multinational companies to acquire markets and retain markets by providing inputs for strategy formulation and continuous strategy revision.
Undertaken discreet and confidential investigations to identify problems and generate actionable intelligence for clients for strategy formulation and strategy revision.
Environment scanning to help clients outflank and outmaneuver competitors in existing markets and new markets in Emerging economies.
Competitive Intelligence to anticipate competitor actions and reactions to assist clients in maneuvers in emerging markets.
Identifying Strategic Inflection Points to Mitigate Risks and manage Black Swan Events for clients in emerging markets.
Facilitated joint ventures and mergers and acquisitions for clients to develop synergy and create competitive advantage in emerging markets.
Undertaken complex Trade Union Negotiations in emerging markets in India.
Undertaken Hostage Negotiations.
Executive Protection for Heads of Governments and Chairman and Board of Directors of Fortune 500 companies
3 questions: What do you actually do for your clients?
What benefit do they get from your services?
Why do you do it?
With this info we can help you!
As mentioned by others, an "elevator pitch" is too impersonal, commercial, and screams "hire me right now!", without knowing exactly how you can help your prospect to accomplish their goals.
People don't want to be sold to; instead, they want you to step into their world for a moment, to learn more about their business, understand their objectives, and the obstacles that stand in the way of achieving their goals. In other words, show more interest in getting to know them instead of pushing for them to get to know you.
Develop a sense of partnership with them by being a great listener, and position yourself for future conversations. Once you learn more about them, and what they want to achieve, you can do your research prior to your next meeting with them, and align your solutions with their greatest urgent needs.
Leave the "elevator pitch" for your promotional materials such as your business card and website.
Hi Vivek, I have an article about this: http://www.mosaichub.com/resources/resource/aicda-for-breakfast.
We use very carefully collected data to get special clients ahead of their competitors. We use that same data to negotiate better deals.
Vivek, I see that you hav e received a lot of great advice and would only add the following:
1. Use conversational English (or whatever language you are applying in) but not slang.
2. Write out three top categories of things that represent what you do that would be of interest to the client and practice the delivery...no, you don't have to use all three.
3. Always finish with a question such as "What would you like for me to expand on?" This is the lead in to a conversation as many others have pointed out. Without this transition, the agenda is solely the hiring authority's and you have no further input (or you might be lucky???)
"Elevator pitches" are only useful when your solution addresses what is already being done with like solution. Your pitch then, is about doing what others do, only better. In some respect given only 30 seconds to be understood, you can only tell an evaluator what they already know. If your solution is a radical change though, good luck with a 30 second pitch. Your evaluator will only understand your solution based on assumptions about solutions made based on what the evaluator has experienced in the past. I am in the "radical change" business because that is what we needed and respectfully decline when asked to recite my "elevator pitch". Rather than the evaluator walking away with an inaccurate understanding because of a 30 second pitch it is better to reschedule when the evaluator has more time. If there is interest in what we do they will find the time.
"Most large multinational companies don't have the knowledge and know-how to perform 'deep investigation' of the competition, governmental influences, and environmental risks. Our company specializes in discreet exploration, discovery, and reporting of the issues and options giving our clients a substantial advantage to reduce risks and increase profits when making strategic decisions."
My floor...here's my card. Chao!
You have to approach qualified prospects as real people. What does your company provide in terms of benefit or solution? Why not introduce yourself and let them know you're not there to sell them anything or coerce them into making an uninformed decision but if you could show any benefit that warrants 15 minutes of their time, without pressure, would they be interested in setting an appointment? I used to tell prospects that "I feel bad if you miss this 10 minute discussion and if you say no once, I will leave but at least you had a chance to be informed."
Twitter tweets may help as their 149 characters might assist you. You need to talk about what it does for them, popularly called WIFT'. If there is $ to be made make sure you include that in your elevator talk. This "opportunity" will save you or make your company $0.00 by using your service. Also ask yourself what are your differentiators.Practice on twitter without sending the tweet!
An elevator pitch is used to open the door to start talking. With all the above information you will scare people away as they don't know what you actually do.
Therefore, your elevator pitch should a trigger to start talking, and it is nicely summarized by CL Webb: your elevator pitch should be the main solution that you offer to a specific problem.
I manage Strategic Inflection Points for organisations
Am with Jerry on this. Short and sharp enough to get them to ask you for more information. Been able to start a conversation without hitting people over the head with meaningless buzzwords is the key.
Dear Vivek. This requires a lot more than a 10 lines reponse. I suggest you work on your elevator pitch by reading Helen Nicholson's book "Networking". Patrice
Please study human psychology, there are not more than five or six type of human according to psychology of client, if you got the type then you got the solution for client,...I recommended you the book of psychology by David G. Myers
It appears there are numerous things that you can do but how can you help me. You see your 30 seconds needs to focus on the other person. If you can't help me I don't have time for you. For example you state "Events for clients in emerging markets" So how do these events help your clients? Do you provide socially appropriate events where people can introduce themselves to one another, do you make one on one introductions, Do you pair emerging businesses with investors? So one statement alone brings multiple questions that when answered correctly highlights how you or your company helps others.
That is a lot of description for a 30 second or for an elevator pitch. I agree w/ Steve Gill and Jerry Fletcher. And in addition, to save you from the long road just stick w/ on 'how you make things better?' and deliver the pitch because technically the innovation of an enterprise is its value proposition. Good luck and hope I have helped you one way or the other.
When analysing you introduction text Vivek it is evident that once superfluous wordiness is eliminated it can be distilled down to 7 key discipline statements.
1. Assisting companies
2. Identify problems.
3. Emerging economies.
4. Mitigate Risks
5. Mergers and acquisitions.
6. Complex Negotiations
7. Executive Protection
Only one of these sounds immediately interesting or different (No. 7). The remainder could be attributed to almost any business, neither do they help to develop your USP.
Remember your ‘elevator pitch’ statement is most often delivered in response to the question, “What do you do Vivek (or Mr Raghuvanshi)?” Therefore you never start with “my name is” or “my company is called” that is so “me too”, absolutely obsolete and will likely lose you audience’s attention in less than 5 seconds.
Whatever you say should make what you do sound of immediate benefit, fascinating and be couched in a way that draws the next question. The next thing you are asked should be, “Really, that sounds very interesting Vivek, how do you go about that?”
Then you have taken effective control of the conversation and can direct proceedings as you think fit. Generally your responses purpose would be to extract something relevant from your audience that then allows you to expand on the most appropriate service they could use (you have a lot listed). Never attempt to cover everything in your overly wordy list during your first encounter, as at this stage most of it will be irrelevant.
“I protect senior international executives’ interests whilst they profit from sharing in India’s economic boom.”
However as executive protection is last on your list it may not be what you want to initially focus on. Therefore this more generic statement could serve you better:
“I make India’s economic boom a profitable reality for international entrants.”
I hope this helps. http://www.mosaichub.com/user/profile/edit?s=drop
In my opinion, the over-used "elevator pitch is only interesting to someone coincidentally or by stroke of luck has an interest in the pitch. To me, everyone has a significant problem and pain point. While I take the stairs, but happened to get cornered and hypothetically asked me what I do? Well, it depends on what you do, because I solve the most nagging and perplexing painful problems for clients in a wide variety of spaces...could we meet for coffee next week and I will tell about it and in the course of our conversation, we will be able to rough out plans to deal with your most irritating problems. Period
I read your question and few options you have written (or say examples). I noticed that average word length was more than 8 letters - :) you are using jargon my friend - straight from some business management course. As a Director, I will simply switch off.
People have misunderstood the concept of elevator pitch - it has nothing to with what you sell and what you do. It has nothing to do with your products and your offerings. It has nothing to do with your deals and how great your company is.
What really matters is how well you understand the person you are meeting and how easily and simply you can communicate that and value you or your business can bring. It need not be 30 second - as it depends in which part of the world and which culture you are dealing with.
Real thing is what CL Webb said - Communicating, what problems you can solve or what opportunities you can create - in plain english.
...and there is no perfect pitch. You have to place it in a context and keep innovating!
Hope this helps!
Sample Formula that you can use
"Hello, my name is . I am an expert in
I help even though they
At the end of the day, I