What should be my 30 second elevator pitch?
Assisting multinational companies to acquire markets and retain markets by providing inputs for strategy formulation and continuous strategy revision.
Undertaken discreet and confidential investigations to identify problems and generate actionable intelligence for clients for strategy formulation and strategy revision.
Environment scanning to help clients outflank and outmaneuver competitors in existing markets and new markets in Emerging economies.
Competitive Intelligence to anticipate competitor actions and reactions to assist clients in maneuvers in emerging markets.
Identifying Strategic Inflection Points to Mitigate Risks and manage Black Swan Events for clients in emerging markets.
Facilitated joint ventures and mergers and acquisitions for clients to develop synergy and create competitive advantage in emerging markets.
Undertaken complex Trade Union Negotiations in emerging markets in India.
Undertaken Hostage Negotiations.
Executive Protection for Heads of Governments and Chairman and Board of Directors of Fortune 500 companies
3 questions: What do you actually do for your clients?
What benefit do they get from your services?
Why do you do it?
With this info we can help you!
As mentioned by others, an "elevator pitch" is too impersonal, commercial, and screams "hire me right now!", without knowing exactly how you can help your prospect to accomplish their goals.
People don't want to be sold to; instead, they want you to step into their world for a moment, to learn more about their business, understand their objectives, and the obstacles that stand in the way of achieving their goals. In other words, show more interest in getting to know them instead of pushing for them to get to know you.
Develop a sense of partnership with them by being a great listener, and position yourself for future conversations. Once you learn more about them, and what they want to achieve, you can do your research prior to your next meeting with them, and align your solutions with their greatest urgent needs.
Leave the "elevator pitch" for your promotional materials such as your business card and website.
Hi Vivek, I have an article about this: http://www.mosaichub.com/resources/resource/aicda-for-breakfast.
We use very carefully collected data to get special clients ahead of their competitors. We use that same data to negotiate better deals.
Vivek, I see that you hav e received a lot of great advice and would only add the following:
1. Use conversational English (or whatever language you are applying in) but not slang.
2. Write out three top categories of things that represent what you do that would be of interest to the client and practice the delivery...no, you don't have to use all three.
3. Always finish with a question such as "What would you like for me to expand on?" This is the lead in to a conversation as many others have pointed out. Without this transition, the agenda is solely the hiring authority's and you have no further input (or you might be lucky???)
"Elevator pitches" are only useful when your solution addresses what is already being done with like solution. Your pitch then, is about doing what others do, only better. In some respect given only 30 seconds to be understood, you can only tell an evaluator what they already know. If your solution is a radical change though, good luck with a 30 second pitch. Your evaluator will only understand your solution based on assumptions about solutions made based on what the evaluator has experienced in the past. I am in the "radical change" business because that is what we needed and respectfully decline when asked to recite my "elevator pitch". Rather than the evaluator walking away with an inaccurate understanding because of a 30 second pitch it is better to reschedule when the evaluator has more time. If there is interest in what we do they will find the time.
"Most large multinational companies don't have the knowledge and know-how to perform 'deep investigation' of the competition, governmental influences, and environmental risks. Our company specializes in discreet exploration, discovery, and reporting of the issues and options giving our clients a substantial advantage to reduce risks and increase profits when making strategic decisions."
My floor...here's my card. Chao!
You have to approach qualified prospects as real people. What does your company provide in terms of benefit or solution? Why not introduce yourself and let them know you're not there to sell them anything or coerce them into making an uninformed decision but if you could show any benefit that warrants 15 minutes of their time, without pressure, would they be interested in setting an appointment? I used to tell prospects that "I feel bad if you miss this 10 minute discussion and if you say no once, I will leave but at least you had a chance to be informed."
Twitter tweets may help as their 149 characters might assist you. You need to talk about what it does for them, popularly called WIFT'. If there is $ to be made make sure you include that in your elevator talk. This "opportunity" will save you or make your company $0.00 by using your service. Also ask yourself what are your differentiators.Practice on twitter without sending the tweet!
An elevator pitch is used to open the door to start talking. With all the above information you will scare people away as they don't know what you actually do.
Therefore, your elevator pitch should a trigger to start talking, and it is nicely summarized by CL Webb: your elevator pitch should be the main solution that you offer to a specific problem.