What should be my 30 second elevator pitch?
Assisting multinational companies to acquire markets and retain markets by providing inputs for strategy formulation and continuous strategy revision.
Undertaken discreet and confidential investigations to identify problems and generate actionable intelligence for clients for strategy formulation and strategy revision.
Environment scanning to help clients outflank and outmaneuver competitors in existing markets and new markets in Emerging economies.
Competitive Intelligence to anticipate competitor actions and reactions to assist clients in maneuvers in emerging markets.
Identifying Strategic Inflection Points to Mitigate Risks and manage Black Swan Events for clients in emerging markets.
Facilitated joint ventures and mergers and acquisitions for clients to develop synergy and create competitive advantage in emerging markets.
Undertaken complex Trade Union Negotiations in emerging markets in India.
Undertaken Hostage Negotiations.
Executive Protection for Heads of Governments and Chairman and Board of Directors of Fortune 500 companies
I'm absolutely with Jerry.. I am as conservative and no risk as a guy can be, but I have learned (for myself and my clients) that for marketing purposes - and particularly a short pitch - you say anything that generates a "wow', "how do you do that", or "how do I find out more". As long as you are not lying, misleading, or unethical, everything else is fair game.
I know Denise was just quoting someone else, but if you are in a very competitive business and/or providing a product/service that must be sold not bought, you best have a good elevator pitch as a start. It is a luxury to find someone who will agree to hear nothing until he/she has 30 minutes vs. jump at the chance to understand someone who says e.g. "I untangle money knots", to quote Jerry.
I know an elevator pitch is becoming a trite and over-utilized discussion topic, but I consider someone who has the ability to have a good one is also someone who has taken the time to determine how they truly differentiate themselves in the market and how they compel prospects to buy their products and services from them versus their competition. A process that costs nothing but thought and time, but few ever do it.
This is good information, It appears you do important work and help to navigate foreign landscape and potential life and death. Wow, you have clearly accomplished a great deal.
The description above looks like potential bullet points/features on a resume as opposed to an opening statement that grabs attention. Three considerations:
- Make it a 10 second elevator pitch. The world operates on sound bites.
Your objective is get your audience to in some way respond with, "tell me more". This can be done verbally or non-verbally. Simultaneously, the opportunity to find our more about the person or people you are talking with.
Once you have their interest, you can fill in the detail based on where the dialog (that you have now created) goes.
- Features tell, Benefits sell. Once you know something about your audience, shape your bullet points to what may be important to him/her.
- Make your opening statement something attention grabbing and support it with metrics if possible.
For instance...I am an Intelligence officer responsible for negotiating billion dollar deals with heads of state and industry primarily in the far East. What do you do?
Remember, for something like this, you are not likely going to close the deal in the elevator. Create a positive first touch, provoke interest and intrigue, get their card, agree on a follow up day time and follow through exactly at that time.
Best of success,
Your elevator pitch should be a brief, clear, and succinct presentation of your unique selling proposition. My pitch is: I am an author, educator, and brand builder for businesses and individuals. All of what you have outlined above needs to be compressed into about a 30 to 60 second synopsis.
Vivek, a good elevator pitch should be short, focused, interesting, engaging, benefits-rich more than feature-rich and generate more questions from interested people.
I write and speak extensively on this topic. For more information, visit this link on my site where you'll find a variety of articles on the topic - http://communicate-confidently.com/?s=elevator+speech&searchsubmit=Search.
Especially review 'Elevate Your Elevator Speech'. Best wishes for success - Phil Stella, Effective Training & Communication, Inc.
I think elevator pitches are very important. But I agree with the others. It's something you say that catches the attention of the person and makes them want to know more. I think it should be short and simple. Don't overload with a lot of words the average person won't understand.
Mine goes something like..."I help make you not only look beautiful but feel good as well"
I always get asked to explain, and suddenly it's no longer a pitch, but a dialogue.
Sales Coach, Hal Becker, would tell you that the 30 second elevator pitch is hog wash. You need to have a consultative conversation to win business and if a person doesn't have time then schedule a time that better works for them at a later date or just move on to the next person who does want to have that conversation.
Tell them, "it's complicated, exciting but complicated" and that you'd "love to tell them all about it".
I am with Jerry...your 30 second should focus on the value you bring to customers...if you hit it right, they will ask 'how'...and you are off in a dialogue, not a pitch.
What do you do? for example
I ignite the leader within those ...I am a ball of fire igniting the leader within ,...Things that attract them to ask questions
Stop that! An elevator pitch is a commercial. People want ot have a conversation. That's why I developed 30 second marketing. The truth is you can find a way to "hook" people so they want to talk to you. When someone asks, "What do you do? you need answer like: "I untangle Money Knots" or "I'm the Business Transition Defogger" or "We build websites that make rain"
All of those are in use by clients of mine. People always want to know more.
Suggest kep your message simple:
What you do
Why you do it
What sets you apart from the competition
What problems you are solving for your patron
What is their pain point and how can you solve it? Short and sweet.
My best advice is to keep it real simple. Who are your customers, what do you do for them, and what sets you apart from the competition. IN PLAIN ENGLISH, not buzz words.