What should be my 30 second elevator pitch?
Assisting multinational companies to acquire markets and retain markets by providing inputs for strategy formulation and continuous strategy revision.
Undertaken discreet and confidential investigations to identify problems and generate actionable intelligence for clients for strategy formulation and strategy revision.
Environment scanning to help clients outflank and outmaneuver competitors in existing markets and new markets in Emerging economies.
Competitive Intelligence to anticipate competitor actions and reactions to assist clients in maneuvers in emerging markets.
Identifying Strategic Inflection Points to Mitigate Risks and manage Black Swan Events for clients in emerging markets.
Facilitated joint ventures and mergers and acquisitions for clients to develop synergy and create competitive advantage in emerging markets.
Undertaken complex Trade Union Negotiations in emerging markets in India.
Undertaken Hostage Negotiations.
Executive Protection for Heads of Governments and Chairman and Board of Directors of Fortune 500 companies
Stop that! An elevator pitch is a commercial. People want ot have a conversation. That's why I developed 30 second marketing. The truth is you can find a way to "hook" people so they want to talk to you. When someone asks, "What do you do? you need answer like: "I untangle Money Knots" or "I'm the Business Transition Defogger" or "We build websites that make rain"
All of those are in use by clients of mine. People always want to know more.
Sales Coach, Hal Becker, would tell you that the 30 second elevator pitch is hog wash. You need to have a consultative conversation to win business and if a person doesn't have time then schedule a time that better works for them at a later date or just move on to the next person who does want to have that conversation.
Tell them, "it's complicated, exciting but complicated" and that you'd "love to tell them all about it".
My best advice is to keep it real simple. Who are your customers, what do you do for them, and what sets you apart from the competition. IN PLAIN ENGLISH, not buzz words.
I am with Jerry...your 30 second should focus on the value you bring to customers...if you hit it right, they will ask 'how'...and you are off in a dialogue, not a pitch.
What do you do? for example
I ignite the leader within those ...I am a ball of fire igniting the leader within ,...Things that attract them to ask questions
I read your question and few options you have written (or say examples). I noticed that average word length was more than 8 letters - :) you are using jargon my friend - straight from some business management course. As a Director, I will simply switch off.
People have misunderstood the concept of elevator pitch - it has nothing to with what you sell and what you do. It has nothing to do with your products and your offerings. It has nothing to do with your deals and how great your company is.
What really matters is how well you understand the person you are meeting and how easily and simply you can communicate that and value you or your business can bring. It need not be 30 second - as it depends in which part of the world and which culture you are dealing with.
Real thing is what CL Webb said - Communicating, what problems you can solve or what opportunities you can create - in plain english.
...and there is no perfect pitch. You have to place it in a context and keep innovating!
Hope this helps!
What is their pain point and how can you solve it? Short and sweet.
Mine goes something like..."I help make you not only look beautiful but feel good as well"
I always get asked to explain, and suddenly it's no longer a pitch, but a dialogue.
Suggest kep your message simple:
What you do
Why you do it
What sets you apart from the competition
What problems you are solving for your patron
I think elevator pitches are very important. But I agree with the others. It's something you say that catches the attention of the person and makes them want to know more. I think it should be short and simple. Don't overload with a lot of words the average person won't understand.
When analysing you introduction text Vivek it is evident that once superfluous wordiness is eliminated it can be distilled down to 7 key discipline statements.
1. Assisting companies
2. Identify problems.
3. Emerging economies.
4. Mitigate Risks
5. Mergers and acquisitions.
6. Complex Negotiations
7. Executive Protection
Only one of these sounds immediately interesting or different (No. 7). The remainder could be attributed to almost any business, neither do they help to develop your USP.
Remember your ‘elevator pitch’ statement is most often delivered in response to the question, “What do you do Vivek (or Mr Raghuvanshi)?” Therefore you never start with “my name is” or “my company is called” that is so “me too”, absolutely obsolete and will likely lose you audience’s attention in less than 5 seconds.
Whatever you say should make what you do sound of immediate benefit, fascinating and be couched in a way that draws the next question. The next thing you are asked should be, “Really, that sounds very interesting Vivek, how do you go about that?”
Then you have taken effective control of the conversation and can direct proceedings as you think fit. Generally your responses purpose would be to extract something relevant from your audience that then allows you to expand on the most appropriate service they could use (you have a lot listed). Never attempt to cover everything in your overly wordy list during your first encounter, as at this stage most of it will be irrelevant.
“I protect senior international executives’ interests whilst they profit from sharing in India’s economic boom.”
However as executive protection is last on your list it may not be what you want to initially focus on. Therefore this more generic statement could serve you better:
“I make India’s economic boom a profitable reality for international entrants.”
I hope this helps. http://www.mosaichub.com/user/profile/edit?s=drop
"Most large multinational companies don't have the knowledge and know-how to perform 'deep investigation' of the competition, governmental influences, and environmental risks. Our company specializes in discreet exploration, discovery, and reporting of the issues and options giving our clients a substantial advantage to reduce risks and increase profits when making strategic decisions."
My floor...here's my card. Chao!
Vivek, I see that you hav e received a lot of great advice and would only add the following:
1. Use conversational English (or whatever language you are applying in) but not slang.
2. Write out three top categories of things that represent what you do that would be of interest to the client and practice the delivery...no, you don't have to use all three.
3. Always finish with a question such as "What would you like for me to expand on?" This is the lead in to a conversation as many others have pointed out. Without this transition, the agenda is solely the hiring authority's and you have no further input (or you might be lucky???)
Vivek, a good elevator pitch should be short, focused, interesting, engaging, benefits-rich more than feature-rich and generate more questions from interested people.
I write and speak extensively on this topic. For more information, visit this link on my site where you'll find a variety of articles on the topic - http://communicate-confidently.com/?s=elevator+speech&searchsubmit=Search.
Especially review 'Elevate Your Elevator Speech'. Best wishes for success - Phil Stella, Effective Training & Communication, Inc.
This is good information, It appears you do important work and help to navigate foreign landscape and potential life and death. Wow, you have clearly accomplished a great deal.
The description above looks like potential bullet points/features on a resume as opposed to an opening statement that grabs attention. Three considerations:
- Make it a 10 second elevator pitch. The world operates on sound bites.
Your objective is get your audience to in some way respond with, "tell me more". This can be done verbally or non-verbally. Simultaneously, the opportunity to find our more about the person or people you are talking with.
Once you have their interest, you can fill in the detail based on where the dialog (that you have now created) goes.
- Features tell, Benefits sell. Once you know something about your audience, shape your bullet points to what may be important to him/her.
- Make your opening statement something attention grabbing and support it with metrics if possible.
For instance...I am an Intelligence officer responsible for negotiating billion dollar deals with heads of state and industry primarily in the far East. What do you do?
Remember, for something like this, you are not likely going to close the deal in the elevator. Create a positive first touch, provoke interest and intrigue, get their card, agree on a follow up day time and follow through exactly at that time.
Best of success,
I'm absolutely with Jerry.. I am as conservative and no risk as a guy can be, but I have learned (for myself and my clients) that for marketing purposes - and particularly a short pitch - you say anything that generates a "wow', "how do you do that", or "how do I find out more". As long as you are not lying, misleading, or unethical, everything else is fair game.
I know Denise was just quoting someone else, but if you are in a very competitive business and/or providing a product/service that must be sold not bought, you best have a good elevator pitch as a start. It is a luxury to find someone who will agree to hear nothing until he/she has 30 minutes vs. jump at the chance to understand someone who says e.g. "I untangle money knots", to quote Jerry.
I know an elevator pitch is becoming a trite and over-utilized discussion topic, but I consider someone who has the ability to have a good one is also someone who has taken the time to determine how they truly differentiate themselves in the market and how they compel prospects to buy their products and services from them versus their competition. A process that costs nothing but thought and time, but few ever do it.
In my opinion, the over-used "elevator pitch is only interesting to someone coincidentally or by stroke of luck has an interest in the pitch. To me, everyone has a significant problem and pain point. While I take the stairs, but happened to get cornered and hypothetically asked me what I do? Well, it depends on what you do, because I solve the most nagging and perplexing painful problems for clients in a wide variety of spaces...could we meet for coffee next week and I will tell about it and in the course of our conversation, we will be able to rough out plans to deal with your most irritating problems. Period
That is a lot of description for a 30 second or for an elevator pitch. I agree w/ Steve Gill and Jerry Fletcher. And in addition, to save you from the long road just stick w/ on 'how you make things better?' and deliver the pitch because technically the innovation of an enterprise is its value proposition. Good luck and hope I have helped you one way or the other.
It appears there are numerous things that you can do but how can you help me. You see your 30 seconds needs to focus on the other person. If you can't help me I don't have time for you. For example you state "Events for clients in emerging markets" So how do these events help your clients? Do you provide socially appropriate events where people can introduce themselves to one another, do you make one on one introductions, Do you pair emerging businesses with investors? So one statement alone brings multiple questions that when answered correctly highlights how you or your company helps others.
Please study human psychology, there are not more than five or six type of human according to psychology of client, if you got the type then you got the solution for client,...I recommended you the book of psychology by David G. Myers