What should be the strategy for an internet based startup considering all its limitations like less capital, less resources etc?
We started working in an internet based start up with limited capital and resources. The thought behind initiating this work is to create a platform providing clarity to our customer in selecting the best construction professional present in market. In these type of businesses where you don’t find any MRP tag on the services architects, engineers and designers are offering, some common concerns that makes customer confused and uncertain. ----What is best deal for getting the job done? ----Who are the best Professional for your work? ----How much will it cost to hire them? In process customer end up with consulting n number of architects, constructional professionals/firms and fed-up in negotiating so as to reach to a optimum cost. BidArch targets this area by providing the online platform where one can easily connect to them all at one place and at the quickest time. So BidArch isAn online website/web application for all those who are planning to build their home or any other construction project. It is ready to launch now however marketing strategy to invite professionals and general public is our major concern as we have capital left with us. We require your suggest on, how to go for it from here?How can we allure our customers to come use our services? How to make impact on market?
Hello Rajeev. Starting up any business can be daunting, however, it sounds as though you have most of the bases covered.
BidArch appears to be very similar in concept to the transportation/trucking industries "Load Board" concept. I started a company called Freight Access which took the limited ability of a load board to far greater value for the stakeholders.
Look at several trucking load boards to see their interface to see a much more robust enterprise and rating system than you currently show on BidArch. Load Boards generate revenue from Advertising as well as brokerage splits, referral fees or even membership fees.
Additional marketing suggestions would include membership in Architect/Engineer/Designer forums, associations and local chapters to gain visibility and trust.
What additional value can you offer other than a snapshot of the limited profile you have generated in your lists. For example, can you: Add a ranking element, a social element like this forum where they could establish relationship and value with one another.
One additional element depending on your revenue model would be to attract affiliates who already have relationships that may be much easier to coordinate and mange within BidArch.
I sincerely hope this helped and I apologize if I created more questions than answers. Best of luck with BidArch, very nice concept. Let me know how it is going and if I may be of further service.