What should I charge to run a small business's social media?
Hi there! I work at a doggy daycare and boarding facility, and I'm going to school for business and marketing. At the daycare I work at, I run the social media and marketing. I post a picture to the Instagram account daily, I take the photos of the pets and the facility, I run a pet of the month section where I get people to sign up to win the pet of the month, I run the Facebook account, I respond to any customers inquiries, and I go through any Instagram posts in the area which include dogs and like and comment on their photos. I also go through a page called ask park city to see if there are any questions regarding dogs and answer them through the company's Facebook. Previous to this, I have done some social media and marketing work for a local yoga instructor, but this is about all of my experience. I'm doing a great job and I am reaching every goal the owner has asked of me, however, she only pays me $100 per month for this and I'm wondering what I should be getting paid? I am working on all of this for about 10 hours per week. Thank you so much for any help!
This is a great question that I think a lot of freelancers struggle with. It sounds like you're doing a lot of great work and you should definitely get paid more. I recommend charging per project like you are now. But to determine that price, think about how many hours you're putting in and how much you think you deserve per hour. For example, if you're working around10 hours a week and want $8 per hour, you should ask for at least $80 per week.
However, you should always charge per project. When you charge per project rather than per hour, you typically make more money and aren't penalized for working more efficiently. At the end of the day, clients care most about the quality of your work.
If you want more info, I wrote this article for Business.com's sister website about setting rates.
First up, great job with social media marketing strategies and execution.
The pay depends on the kind of company that you work for and also the sort of value you deliver like some social media marketers get paid hundreds and thousands of dollars. If you feel you are underpaid, My suggestion would be to come up with a plan along with how much value you are adding and talk to the owner and negotiate to what you think it should be. However, you shouldn't try to jump from $1,000 to $10,000, so it has to be reasonable and also you have to understand what the owner and business can afford then asking a little higher than that could possibly a good strategy
Hope this helps!
Hey, if you unhappy with current salary conditions just ask more, you can ask for $500 or $1,000, it doesn't matter. Just say to your employer that you need more, then you can start to negotiate with her. It's not about her, it's more about how you feel. In the end, if you are not satisfied with money, you always can look for other options. Do not limit yourself as long as you do your work great, you will always find something for you! Good luck!
We all go through a few early phases in life where we think what we are getting is enough for what we are giving in return. Just have confidence and keep giving your best. I would like to suggest you to, categorize your work and take charges accordingly.
Social media- answering queries on Facebook, liking pictures;
Marketing- Updating websites, uploading pictures which you click during programs, putting up flyers or ads online.
Others- Working in the daycare and boarding facility other than social media and marketing.
Just so you know, qualified people take a lot of money to do that. Even to make a website they charge a lot, so don't think you are doing a small job.
I hope this helps as you have been really good at your Job.
All the very best!