How can I improve this website layout?
Hello experts, is there anything to add on as part of improving this website layout/features? Below is the website I'm talking about:
You need to tell your story - the one that sets you apart from your competition. I recommend using a combination of video, photos and written content that actively inspires visitors to take action and contact you to book an excursion. Why not think about a booking app so visitors can book online?
There’s so much white space on your website I missed your social bar in the footer. and your font needs to be bigger so it’s easier to see against the stark white background.
Hi there, Samwel.
You should consider some of these recommendations:
- Increase the font size, since the one you are using right now is too small and makes it difficult to read the text properly.
- Increase the line-height of the text. It will make the reading easier. Usually a 1.6em works good.
- Increase the margin and padding of your containers: the text is too close to the edges. That is not looking good.
- Add some images between paragraphs, and maybe some on the sides of the text: this will help users rest their eyes from the reading and will also make the subject more easy to remember.
- If possible, reduce the ammount of text: usually a long text makes people not even start reading.
- The logo is too small as well. You should increase it's size to make it relevant.
- Make it responsive: You will miss a lot of potential users/clients if your site is not shown properly in mobile devices. You could use a CSS Framework like Bootstrap or Foundation, if you need help with it.
- Make the contact information in the top right more relevant.
I hope these recommendations can help you.
If you have any doubts or questions, let me know.
See below for some things to improve about the layout
1. Responsiveness - Didnt open in responsive mode when I tested it on a mobile screen.
2. Mixed media and copy text to highlight your value proposition
3. Showcase user experience through testimonials
4. Simple clear call to action elements to book or learn more about your offering.
Feel free to connect or PM me and I will be able to help you resolve those issues.
Best of luck
I would suggest you start by thinking about what is most important to your visitor and what your goals are for the site. It seems you want to sell travel packages, but I'm not sure anyone would trust it. And that's the most important consideration -- taking such an extensive, and I imagine expensive, trip requires that I trust you to do what you say, keep me safe, give me value for my money, etc. The way it looks and sounds now, with a blurry logo, dated design, disorganized content, and so much more of what people have said already, makes me want to seek a more professional, credible travel site. Most people wouldn't get past the home page.
You've received a lot of good input. the keys to a good Website are
1) Tell your story
2) Use quality visuals (in your case a lot of photos to help tell your story)
Your photos look out of focus and are shot with a wide angle lens that makes people and animals look short and fat)
3) Keep copy short with good headlines (people like to scan for information)
4) Make font readable for your target audience - if it's over 40, the font needs to be larger
5) What steps do you want people to take after reviewing your website - make it easy to take that action
6) You're selling expensive trips and you want people to be overwhelmed at the opportunity to take a trip through you.
I would start by using some higher quality images if you have. They look grainy. Your home page needs to be brighter and more vibrant focusing on your strengths, and key offerings you wish to sell / push people to enquire about. Mission & Vision statements are best left to sub-pages.
Consult a web-designer experienced in creating excellent web pages for similar clients to re-balance it for you. It does load fast which is a bonus.
I'd suggest you to start from absolute parameters:
3. Setup Google Webmaster Tools and Google Analytics.
4. Setup HotJar account.
For ##3 & 4 collect some data for about 2 weeks and analyze it.
Invite good expert and share the data to them.
Think of your website as a sales and marketing tool. You don't need just a billboard. Put usable tools on the site and make it attractive for your customers to keep coming back to the site to either access their accounts or to get continuous information. The more frequently they access your site is the more they see and think of you your firm and are likely to be recurrent clients. Highlight your customers on your site and set it up so your customers can do business between themselves in their business. Linking up clients enhance your relationship with them.
Firstly you think about your visitor, what is the important part of your site that your visitors need.
Increase the font size, added some good images and also choose a good theme. A good design attracts audience interest and they visit on your site.
A responsive website is the key to any users mind so the website should be dynamic as well as creative.http://mobisoftinfotech.com/services/responsive-website-design-services
I did not read the other comments. I have a background in photography and the first thing that stands out to me is the lack of variety in the images. Most of the images displayed on the home page are wide angle images. I would consider showing some close-ups, some medium shots, some details. The first image shows a line-up of tribesmen, show me their faces, the details of their brightly-colored robes, the details of their spears. All of the photos show the subject from a distance, if I travel to the Serengeti, I do not want to see things from a distance, I was to experience it first-hand. Your photos should reflect that experience.
You are getting many strategies, tips, hacks and suggestion through this query for the improvement of your website. But in my analysis, I found there are many more you need to do for improve the design of your website. You need to contact with your web solution provider to improve the design of the website if you are not the designer of this website.
You can also use the web design service of FATbit web design company. Check web designing packages at http://www.fatbit.com/website-design-company/affordable-website-design-packages.html
Before you do anything else you have to increase the font size. The recommended font size is 16. And right now you have it at 12.
Take a look at the arguments for larger text here:
I like your website anyway. But if you want to improve it, you should read some helpful notes online. For example, look for the MonsterPost blog at http://www.templatemonster.com/blog/betasso-ironmass-gpl-wordpress-themes/ You will find a lot of useful tips and trick there