What should I expect to pay for a new logo?
I want a new logo for my knitting company but have absolutely no idea how much money I should put aside for it. How much does it usually cost to get a new logo?
This is a loaded question...However, I own a printing company with in house designers, I will keep this answer simple and if you have additional questions, I am happy to help.
Our rates start at $400. $400 includes 3 mock ups of what you have described to us, through a series of questions our designer asks, similar to an interview...Then of those three mock ups, the client chooses the "best so far" and we apply the changes necessary. The package includes 1 hour of additional changes. Then changes are $65 per hour after that.
Cost aside, find a professional to help you with logo design. They will work directly with you each step of the process. You want them to take your logo as personally as you do and your logo should enhance your business identity.
To accomplish this at identityXperts we would want to know the following: :
What does the brand stand for?
What is the brand all about? If there isn't an official mission statement, there’ll still be an unofficial, possibly unspoken one – we need to find out what it is.
Why was the company name chosen?
It’s important that we understand the reason why you chose the name you did. If the name has any special meaning or significance, this is something we need to know. It cannot come through in an image unless you convey the thought.
What’s the business story?
Logo designers can help tell a business story through the design. To achieve this, we need to know all the ins and outs of that story. Review with us the services you provide. We may ask you to for the “elevator pitch” to the question “What do you do for a living?” Or, “what is your company about?”
An elevator pitch is a conversation that hopefully leads into a deeper dialogue about the functionality, and specialty, of what you and your company can offer. In practice you typically have just 60 seconds to leave a meaningful impression with whomever you come in contact with. So make them count.
What’s specific about this business?
With so much competition out there on the market today, what is it about you that people should choose you over your rivals? That might be a unique approach to customer service, or a thousand other things. Whatever it is, that unique factor should shine through in the design of your logo.
What’s the brand’s personality?
Yes, a brand has a personality. And if it does not, we will develop one. You should be able to describe the business using five adjectives – what are they? Once you figure them out and share them we work on conveying them in your logo design.
Using your answers we work with you to create a design that reflects your business identity. Generally, the better your answers, the better the design. We may recommend that you work with a paid consultant if you have difficulty with the questions. Also, our rates for this service are reasonable. At identityXperts we pride ourselves on top quality custom logo design along with affordable pricing and exemplary customer service.
Logos sold by identitXperts, based on your answers, usually range from $25-$50 and are not eligible to be trademarked. Frankly, this is pretty much a loss leader in hopes that we will win your confidence and get the rest of your business: web design, social media and information technology.
To create an official logo, company name, or trademark is expensive as mentioned elsewhere. We can refer you the right places if you wish to do this. Simply PM us if we can be of service. We have every confidence you will be totally satisfied with your logo.
- The Pragmatic Web Designer
One thing to note with the cheap/low-price logos: Nobody will do a trademark search for you. The logo sweatshops like 99logos or fiver have a lot of plagiarism of designs and you could unwittingly pay for a design that may already belong to someone else. One reason large companies spend a lot of money on their logo (aside from the branding aspect of it) is to make sure they can legally own the intellectual property rights to the logo.
You don't want to copyright your logo. You want to TRADEMARK it. That's a completely different and much more costly process.
try this site, really cool idea!
Have a few clients who have used their service and are completely satisfied with end result!
Hmmm. Well - you are no Exxon, Apple, or Macy's so you should be ok in the $400 - $800 price range. Remember - you are not paying for someones time to sit down at a computer and create a random graphic (although this is how many "designers" think brands and logos are created). It takes research and creativity.
Everything from color choice to font style is at play. Don't be cheap and think someone is going to create something that is worth a ____ that you paid $35 for. Let me ask you - if you pay more for yarn than you did for the brand image that represents your business...don't you think there is a problem?
Same goes for business cards. If any of you in here proudly visit the VistaPrint giant and go with their cheap, pre-designed cards, what are you saying about your business? Cheap! Spend money on your company and you will make money. Try to be as cheap as you can and you will always wonder why your business goes nowhere. On another note...if you opt to go with Vista Prints premium cards with a custom design created by a professional, you are in better shape HOWEVER...VistaPrint's premium service is more expensive than most. They simply make bank knowing there are business owners who won't spend a dime making their business shine.
Good luck and message me if you have any questions!
You have a knitting company, to me that means you knit. Do you knit or do you sell sweaters? Lets start with that conversation. I dont know much about knitting (as a business) but I think thats work you do for a sewing store, doing finishing work.
Most of the advice here answers your quesiton, but I am not sure you are letting us help you as much as we could.
Remember that your logo is not just a logo but an extension of the company it stands behind. Think about how you really want to present yourself - with a five dollar shirt that will fall part when you wash it or a well made shirt that looks professional every time. The same goes for the presentation of your logo, and by extension brand. If you need help, Im always available. 914 920 9828
Lynn, logos can cost anywhere from $5 to $10,000 or more. So the real question is, how will you be using your logo? If you just need a logo to "prove your concept", to print on a business card, or put on your website, you might be able to get away with creating your own logo for $49 at a site like Logomaker.com (disclosure: this is my company). But if you have a couple hundred or more for marketing and want something truly unique, you might consider hiring a designer to create something for you (check out the designers at logodesign.com for a place to start). If you choose this option, be prepared to spend $200-300 at the low end. If you want lots of options or more designers to work on your project, expect to pay more.
A lot of people will tell you that you absolutely must spend several hundred dollars or more on your logo to make sure you get it right, but this simply isn't true. You can start with a professional looking, but inexpensive logo then upgrade later when your business is making money and you have more to spend on a designer.
Regardless of which direction you choose to go, I wish you luck in your business!
You need to talk with your designers each designer charges differently. I usually charge between $250-$500 just to give you an idea.
IN my point of view, it cost around in 100$, but it in low cost in some places.