Whether in a macro or micro space there are required skills which are not optional. Those skills are:
• measure marketing across channels
• paid search
• affiliate marketing
• SEO strategy
• marketing analytics skills
• digital marketing strategy for consumer acquisition
• client conversion
• live test and tweak skills
• spotting digital trends
• managed search and metrics across 31 marketing channels
• track the 5 Rs across each channel: Return on: Engagement, Conversion, Acquisition, Channels, Investment
These are just for starters. You will need to demonstrate where you have applied these skills across multiple environments large and small.
I have a production background where everything is measurable. I know that a lot of people get fussy when asked about the value of social media campaigns, but it can be measured -- social media can't just exist and operate without some way to measure progress.
Secondly I'd go with intellectual agility -- social media changes quickly, and you need to have someone who knows what's changing and how new platforms can be leveraged most effectively.
Yes, you need content, yes you need images, videos, etc. but the biggest key is that this is a "network" you need to know how to be helpful to others,and how to build relationships. Check out my blog, http://networkingninjas.net I am a social media consultant who almost left the biz until I cam to this realization.
We all know nowadays social media plays a vital role in all business and marketing circles. Social media marketing is the best platform to promote your site. To improve the social media some skills are very important like expressing yourself in right manner.
Some of the skills are listed below:
1. Knows how to create content
2. Excellent written and oral communication skills
3. Comfortable with technology
4. Basic Photoshop and Quicktime skills
5. Good story teller
Writing skills, as someone mentioned here
Communication, a strong company knowledge base, understanding of company voice and brand, and content. Content is key.
Honesty - No matter what a person says very few people are the GURU's they claim to be. When a person says they have expertise find out about the pain they went through to obtain it. Experiences = decisions = path/direction. Find folks who have already walked down your path they can always provide keen insight.
Not only persistence, but CONSISTENCE. If you are to make social media your focus, you must make time in your schedule to consistently post and interact and have conversations.
Knowing how to communicate with your specific audience. Every post, tweet, blog, etc. should be targeted to the exact segment to whom you are addressing. A healthy sense of humor never hurts either ;)
I agree with everyone's excellent input re: listening, creativity, persistence, and understanding branding. Beyond all this, especially on social sites such as Twitter, I've found thoughtful, helpful responses that show caring can go a long way towards building relationships, as does follow-through if you say you're going to post or forward info.