What small business marketing actions do you perform on a regular basis?
If you are a small business owner, please consider answering this. I am attempting to identify the top 5 marketing actions small business owners routinely use.
This is for personal edification.
I also like some promotional products for marketing my small business. It works nicely even nowadays. I just create some custom lapel pins with the help of http://www.pinsource.com/ service and give them to my customers. They are very happy with such small freebies, I have to say :)
As a Marketing Manager and Product Specialist, i usually do sales forecasting which is beneficial for Marketing Strategies and Marketing Plans. By forecasting sales you can easily make Pricing Strategies, Promotional Strategies, and Product/Service Strategies. This strategies can be planned at least once or twice a month.
As a branding & marketing consultant, I perform these activities for my company as well as for my clients. Once one is clear on positioning, including knowing one's audience and the media they access, my laundry list usually includes some or all of the following:
Custom content published as blogs on the company's website, social media (including LinkedIn's Pulse platform), Medium, BizSugar, Business2Community, ScoopIt - Custom content should be helpful, valuable, relevant to one's audience and utilize good SEO practices (and visuals!)
Curated content published on social media platforms (building expert status)
Email newsletters a minimum of once per month (but blogs more often)
A website that is well-designed, functional and up-to-date (including a blog, FAQ and News page)
If applicable, collateral materials, available in both print and pdf formats
Do you have a written MARKETING PLAN? Think STRATEGY before you start implementing TACTICS.
My recommendation is to concentrate on daily LEAD GENERATION activities. You need to implement multiple ways (OFFERS) to build a list of PROSPECTS that you can nurture and build relationships with.
It could be an email list, text list or physical mailing list.
Don't spend a lot of money or effort on Branding. For most small businesses it takes way too long to get a return back on your investment. And it's not geared to generating leads.
Focus on attracting leads and process to convert those leads into SALES.
This is the critical element for the vast majority of small businesses.
To your success,
the Marketing Coach
2 part answer.
1. Have a skill set, not be a jack of all trades. The skill set to get clients from marketing is paid advertising on Facebook and Instagram.
2. Here is the rinse and repeat.
A. Find a business you either know or not.
B. Create a case of what you can do for them to get results. USE VIDEO!!!!!!
C. Ask if they would like your help.
In no particular order:
1. Send email campaigns. Grow email list.
2. Fill my queue for social media posts.
3. Post to Facebook groups.
4. Attend local networking events.
5. Email my workshop events to local media channels.
1. Lead generation
2. Prospect nurture
4. Content creation
5. More Lead generation
You need to be touch with all of your leads, prospects and customers/clients on a regular basis via whatever media you use. Send content of value, not messages to buy your stuff.
Outsource these if you don't have the time and you do not have a marketing background.
I have much of my processes automated.
I send out an email to my list on a regular basis, depending upon the stage that prospect is in at the time. I also send out newsletters and other content pieces on a regular basis both via email and direct mail.
The top 5 activities to market your business, are the top 5 activities that you the business owner have chosen. These activities are in your Business Plan. The valuable experience that is part of your business you have learned over this time. Also use someone you trust to guide and assist you towards success. If you do not have a business plan, never fear, just develop a marketing plan and follow it consistently. Review your plan regularly for changes needed.
Create content is by far the largest frequency slice of daily marketing tasks. 1) Product shots for Instagram, Twitter, and Pinterest accounts. Invariably this involves tweaking background, light, and supports all of which gobble up time. 2) Video capture and editing sessions for tutorials and product support. 3) blog 1-2x/week. There is a seasonal aspect to my business, so content creation while the sun is out and the water is warm are important, as winter prevents most new creation.
Set up weekly analytics Reports
Review main traffic sources
Evaluate spending trends
Look at competitors weekly
Review content and make updates