What social media monitoring tools do you use for your business?
I would like to measure my social media activity but I don't know where to start! What tools should I be using?
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Oct 7, 2020
All social media channels have their own inbuilt analytics to measure site traffic. Like facebook analytics, Pinterest analytics, twitter analytics,
We can also manage it by setting up pixels like Facebook pixels, Instagram pixels. Google webmaster and analytics are also helpful.
Feb 14, 2013
I don't really pay much attention to Klout actually. And its funny because that's one of the most used tools I see.
Followerwonk is great for tracking and analyzing follower lists. I also use Hashtags.org for Twitter. You can research the popularity of the hashtags you're using to open your tweets up to a larger audience (..and you ARE doing that right, ? :)) Hashtags.org also shows when the most people are searching for your hashtag term.
Jan 17, 2013
I work in Fashionbi and I will recommend for all the Fashion Companies to use it.
Fashionbi is a complete Digital Marketing tools for the Fashion Industry, it is really easy to use, and it allows you to discover, compare and follow facts and data in the Fashion Industry. You can get useful insights like:
-Brand Reputation
-Brand Performance
-Competitor Insights
-Competitors Benchmarks
-Fashion Industry
Jan 17, 2013
If it helps any our app monitors Klout Kred and Peer Index on the social influence side of things and it also tracks where you rank in google for your targeted search phrases. It puts it all on timeline graphs and you can overlay it with Action Notes of anything you have done like: press releases, blog posts, email campaign etc etc .
You can then see very simple Cause and Effect. You can see what digital marketing you are doing is having the greatest effect.
Its free if you want to give it a go: http://bit.ly/yodelay or https://itunes.apple.com/gb/app/marketing-monitor/id503499041?mt=8
Let me know how it goes
Duncan
Jan 16, 2013
We use a combination of Google Analytics and Hootsuite for most of our management of social media at this point :)
Jan 15, 2013
Google Analytics is the best FREE tool available for measurement. If you blog, use bitly stats as well.
Jan 15, 2013
Hootsuite is a good place to start - it's free, you can generate traceable short links, and you get a weekly performance report straight to your inbox. I suggest using it for 6 months or so before looking to get more into social media...
Jan 15, 2013
Klout is a great tool to measure social media performance against your peers. As to monitoring tools, I've used Jive and I've recommended Jive for other consulting clients. Jive is cost effective and efficient to use. Good luck!
Jan 15, 2013
If you join LinkedIn. Facebook and Twitter your responses will automatically come back to you. You should post updates continually to these sites.
Jan 15, 2013
At AppIt Ventures, we use HootSuite and Klout primarily. With HootSuite, you can create shortened links and track how many people click each one, which is really helpful in understanding what types of content our followers/fans like. Plus you can set up the posts in advance to post automatically, which is really helpful if you want to post several items a day, but not all at once. It also offers an incredibly convenient format for checking your @mentions and your direct messages!
Klout is great too; it scores your influence through social media, shows you which platforms are working best for you (in terms of influence), keeps track of your most momentous/influential posts, and creates a graph of your influence over the last 3 months so you can track your improvement effortlessly.
I don't know what we would do without HootSuite and Klout, they are awesome!
Jan 15, 2013
Thanks Brandy! I briefly looked into Klout and saw that you connect your social network pages to your Klout account. Is there a way to connect your Google+ business page and Linkedin company page to the Klout account, or just your personal pages?
Jan 15, 2013
Unfortunately, they don't support company pages for Google+ or LinkedIn. I'm hoping they include those platforms soon, too!
Jan 15, 2013
To measure you social media influence you can use Klout. Like Carrie i like Hootesuite. Followerwonk is good for analyzing your followers on Twitter and finding influencers in your niche. Love Tweepi also for cleaning up your Twitter account and lastly for finding similar sites to be active with i like websiteslike.org and for blogs blogcatalog.com Good Luck :)
Jan 15, 2013
I forgot to mention Tweepi! Good call, Tweepi is fantastic too! I'll look into Followerwonk, sounds pretty cool.
Feb 5, 2013
Followerwonk was bought by Seomoz but is still free to use. This exact topic was just discussed in a Podcast via Social Media Examiner http://www.socialmediaexaminer.com/measuring-social-media-how-to-determine-your-roi/ Great tips.
Jan 15, 2013
Each social media that you are involved with has some form of analytics that you can look at. Tools like Hootsuite and Buffer can help as well as tracking them on a spreadsheet. It all comes down to what information you are trying to obtain.
Jan 16, 2013
I have been using Buffer, it is a great app. Not so much for monitoring, but for schedueling posts to twitter, facebook, google+, etc.
Jan 17, 2013
Thanks for the input! I am on Hootsuite already and am looking through the Buffer site. How is it different from Hootesuite? Do you think one is better than the other?
Jan 22, 2013
Hootsuite is very much more analytics driven. What I like about Buffer (since I dont care so much about my analytics for my personal Twitter account) is that it make content reposting (and timing) very easy. I just add a piece of content into my buffer app, and it automatically spaces it out time wise according to how many other pieces of content I have added in there, and asks if i want to share on other connected accounts (like LinkedIn).
Jan 15, 2013
I am still working on establishing an online presence, but several people recommended Hootsuite to me. I just recently signed up and it seems like an easy way to keep track of everything in one place.
Agree with Marivi, Fashionbi is pretty cool and super easy to use! Plus, they are constantly updating their platform so you know you always have to most up-to-date innovation :)