To measure you social media influence you can use Klout. Like Carrie i like Hootesuite. Followerwonk is good for analyzing your followers on Twitter and finding influencers in your niche. Love Tweepi also for cleaning up your Twitter account and lastly for finding similar sites to be active with i like websiteslike.org and for blogs blogcatalog.com Good Luck :)
I am still working on establishing an online presence, but several people recommended Hootsuite to me. I just recently signed up and it seems like an easy way to keep track of everything in one place.
At AppIt Ventures, we use HootSuite and Klout primarily. With HootSuite, you can create shortened links and track how many people click each one, which is really helpful in understanding what types of content our followers/fans like. Plus you can set up the posts in advance to post automatically, which is really helpful if you want to post several items a day, but not all at once. It also offers an incredibly convenient format for checking your @mentions and your direct messages!
Klout is great too; it scores your influence through social media, shows you which platforms are working best for you (in terms of influence), keeps track of your most momentous/influential posts, and creates a graph of your influence over the last 3 months so you can track your improvement effortlessly.
I don't know what we would do without HootSuite and Klout, they are awesome!
We use a combination of Google Analytics and Hootsuite for most of our management of social media at this point :)
Each social media that you are involved with has some form of analytics that you can look at. Tools like Hootsuite and Buffer can help as well as tracking them on a spreadsheet. It all comes down to what information you are trying to obtain.
I work in Fashionbi and I will recommend for all the Fashion Companies to use it.
Fashionbi is a complete Digital Marketing tools for the Fashion Industry, it is really easy to use, and it allows you to discover, compare and follow facts and data in the Fashion Industry. You can get useful insights like:
If you join LinkedIn. Facebook and Twitter your responses will automatically come back to you. You should post updates continually to these sites.
Klout is a great tool to measure social media performance against your peers. As to monitoring tools, I've used Jive and I've recommended Jive for other consulting clients. Jive is cost effective and efficient to use. Good luck!
Hootsuite is a good place to start - it's free, you can generate traceable short links, and you get a weekly performance report straight to your inbox. I suggest using it for 6 months or so before looking to get more into social media...
Google Analytics is the best FREE tool available for measurement. If you blog, use bitly stats as well.
If it helps any our app monitors Klout Kred and Peer Index on the social influence side of things and it also tracks where you rank in google for your targeted search phrases. It puts it all on timeline graphs and you can overlay it with Action Notes of anything you have done like: press releases, blog posts, email campaign etc etc .
You can then see very simple Cause and Effect. You can see what digital marketing you are doing is having the greatest effect.
Its free if you want to give it a go: http://bit.ly/yodelay or https://itunes.apple.com/gb/app/marketing-monitor/id503499041?mt=8
Let me know how it goes
I don't really pay much attention to Klout actually. And its funny because that's one of the most used tools I see.
Followerwonk is great for tracking and analyzing follower lists. I also use Hashtags.org for Twitter. You can research the popularity of the hashtags you're using to open your tweets up to a larger audience (..and you ARE doing that right, ? :)) Hashtags.org also shows when the most people are searching for your hashtag term.