What sort of tools are good for managing market insights/intelligence?
There are a lot of good services for collecting intelligence and plenty of places to turn to target specific data. My questions gears more around how to best manage the intel once I have it. I need a tool that's able to store data but also help me in analyzing trends, specifically geared to those around the market itself and possibly outside of the intel that I already have...
There are several insightful tools that are helping marketers in the area of marketing insights. However, although the tools are different, they work in similar ways. Here’s a list of some of the best business intelligence tools in the market:
Market Research is the process of collecting data that help to convert into more useful comprehensible. Market research used for multipurpose such as customer feedback, product review, competitor research, etc.
Tools for Market Research:
Depends on your market research purposes, you have to choose the Market Research tool. Here I'm sharing some popular tools for market research for different purposes.
Google Trends is a real-time search tool that keeps you updated with the on-going trends in the world.
SoGoSurvey is a tool known for surveys, and this is one of the trusted online market research tools.
Social Mention is like a social media search engine that will help you to know what is trending on social media.
Google Keyword Tool is one of the best and accurate tools for keyword research.