How can I solve the mispronunciation of my company name?
Say a company name has two words in one, i.e. "TradAnimatics". Series of mistakes are made by clients and bystanders mispronouncing the name like "TradeAnamatics". How can a company solve this problem without changing the name because than it affects the whole brand. Should they put a dash, star, etc. between the two words? Thanks in advance for any advice.
The mind works overtime as far as auto-completion is concerned, for example:
For emaxlpe, it deson’t mttaer in waht oredr the ltteers in a wrod aepapr, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. The rset can be a toatl mses and you can sitll raed it wouthit pobelrms.
The same thing applies for graphic design with Gestalt Psychology:
I wouldn’t change the name if it is established and a change is not a marketing move for gain, however if you decide to change don't worry with SEO as this is a very simple thing to resolve with a few techniques.
I would change the logo/branding with some brilliant typography rather than adding a character. I would help you but I honestly have no time at the moment and my graphics machine needs a new hdd.
I have this problem with my company name. We are a native Hawaiian company called Ha'aheo Services LLC. What I have done is for my clients outside of Hawaii is break it down on my business cards. So they can say it more easily. Also gave a meaning on what the word means in Hawaiian. Then my clients and other business people are more comfortable with saying it.
Sounds like a great opporutnity for some sort of shart video. Think like the old show Sesame Street. Recall the sketches where they told kinds the alphabetics and new words. The old rule of KISS, but from a video multimedia point of view. Wow! Is not the 21st Century a great place to live!...lol
I would put the correct pronunciation in parentheses next to the name on your Website at least. Once your brand is well known, you can remove the pronunciation information.
You can also guide people to pronounce uses graphic cues. For example:
TRADanimatics - get them started off on the right foot by going all caps or bold with "TRAD" and lower case + regular font with "animatics".
or reverse that:
Another option is to mix compatible fonts within name (as split between trad and animatics). For example TRAD is regular font and ANIMATICS is italic. Because animatics sounds like animated having the italics there implies movement so that's probably the best part to italicize.
Play with it and have fun.
I think you you need to make changes like making shortform of the name - which can be easily pronunced , having short form like all the the other brands , unforgotable , or you can keep the same name with different way of writting e.g T- Animatics or any other easy way of writting .
The best is making a marketing campaign around the mispronunciation! Everyone would remember you!!
Do like Geico did with the gecko. I bet noone calls them "Gecko" anymore and it is very memorable. Those guys at the Martin Agency are brilliant for coming up with a way to leverage the easily mispronounced name. Instead of a dash or star maybe the correct pronunciation in parenthesis like in the dictionary or on dictionary.com.
Of course I'm not sure how descriptive that name is and it might be better to just re- brand.
We produced just for fun a video: How to pronounce Debitoor. https://www.facebook.com/video.php?v=988174674532226&set=vr.988174674532226&type=2&theater
Firstly, it is essential that the possibilities of mispronunciation of brand names/labels/tag-lines be addressed at the early stages of development. A strategic campaign utilizing different tools and focused on the auditory perception of the brand can be a solution:
- employees should be taught how pronounce it perfectly - no excuses
- greetings/spiels should emphasize the proper pronunciation
- pre-recorded messages may be deployed through PA system, podcasts, answering machines..
- target other brand campaigns on radio, podcasts, online video ads to support this campaign
- phonetic spelling of the brand may be used for visuals
- a campaign may anchored on the "pronunciation problem"
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