How can I solve the mispronunciation of my company name?
Say a company name has two words in one, i.e. "TradAnimatics". Series of mistakes are made by clients and bystanders mispronouncing the name like "TradeAnamatics". How can a company solve this problem without changing the name because than it affects the whole brand. Should they put a dash, star, etc. between the two words? Thanks in advance for any advice.
The mind works overtime as far as auto-completion is concerned, for example:
For emaxlpe, it deson’t mttaer in waht oredr the ltteers in a wrod aepapr, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. The rset can be a toatl mses and you can sitll raed it wouthit pobelrms.
The same thing applies for graphic design with Gestalt Psychology:
I wouldn’t change the name if it is established and a change is not a marketing move for gain, however if you decide to change don't worry with SEO as this is a very simple thing to resolve with a few techniques.
I would change the logo/branding with some brilliant typography rather than adding a character. I would help you but I honestly have no time at the moment and my graphics machine needs a new hdd.