What tools best assist with lead generation in social media?
For one of my ventures, social media is the main tool I am using to promote the company's products/services. We're currently experimenting with Hootsuite, but I'm curious about other good ones that might be out there. What tools do you use?
In the world of social media lead generation, your biggest ally is going to be clear, concise, and consistent information. We use Hootsuite at my agency and we love it, but it can only do so much when you have an entire gammut of information to release to the public. Try integrating Buffer in to your workflow as much as possible to help you keep that "drip" going! =)
If it's in your budget, I recommend Moz (www.moz.com) to every single one of my clients doing lead generation. After all, you need to know how well your lead generation campaigns are working in terms of visibility and conversion, right? Moz will give you very clear metrics from which to base your future messaging cycles.
Hope this helps!
I'd say Hootsuite and Sproutsocial are two top services - you should also check out Hubspot - not exactly the same but equally valuable.
Also if you're using Twitter Tweetdeck (free) is a must if you're on a tight budget, I recommend it to anyone really, the post scheduling features are top notch.
Also Buffer would be wise to use (also post scheduling) that comes with analytics.
Hubspot has everything built in. It is a breeze to monitor, respond, and manage many social media accounts. No limits, but them in a buffer, monitor the keywords, get notifications and more. It is integrated with email, blogging, analytics, Calls to Acton buttons to track everything.
Check out Nimble.com. Very powerful
Don't forget about SocialOomph. I still use it. (It is free)
Tweetdeck, Hootesuite are both great. It will depend on which ones you personally prefer. (Chocolate or strawberry?)
Buffer is also a good addition if you don't have a tool like Hubspot.
I prefer tools with built in tracking code so we can understand the response to the 'promote'. Unfortunately, social media can show how there is plenty of effort but with no one clicking.
Best of luck!
Jugnoo’s SoMeAnalyzer - I use it for my own company as well as my clients. It's a pretty amazing tool for the price.
Good morning, I believe social media today is the cheapest marketing strategy. I think as much as people tend to think that face book is flooded , it could be a good ground for your promotions. All you need to do is create a page, then invite your friends to like your page. The chain will extend as they will invite their friends, and their friends will invite more. This creates awareness. You can also upload a you tube video telling people about your products.
It depends on the venture, doesn't it? For the lead gen campaign I worked on for a client, LinkedIn was the best at converting in terms of setting up demos.
It depends. First, which social media outlet does your target market and ideal client use? Are you in the consumer space or B2B space?
99% of the time, the message is more important than the tactic you use to deliver the message. Make sure you have the correct message and ensure it properly communicates your value before you pick the marketing tactic to deliver it.
Any tool for posting will do the mechanics of posting. Just make sure that the end result looks like a natural post.
Most social media sites display best if you use the native interface of a phone or web browser, and the rule change often, so make sure you are at least logging in to the site as a user wold to check.
That being said, the posting is a small part of success. Answering questions, joining discussions and serving the community are far more important. The last thing you want to do is be seen posting ads for your company expecting free media.
If you look for those who are looking for help, see that they get it, you will soon have the reputation for people needing products and services. It's the person to person connection that sets you apart and generates leads.
If you want it faster, just by ads there's no limit to the speed o paid placement.
Hootsuite isn't bad but at times it has had many glitches which impacts our work with Clients. Therefore, we prefer using Social Sprout. Check it out.
Social media is a great way to promote your business. Depending on what you are trying to accomplish will determine the best tools for you.
BufferApp is a great tool to manage your posts and if your looking for more a "social media relationship" tool then you may want to check out Nimble.
A nice article to read is the following post from Jay Baer for some more insight into defining your categories of Social Media software at the following link:
http://ow.ly/yL6Pe. The article is titled "Clearing Clouds of Confusion – the 5 Categories of Social Media Software".
Of course there are tons of resources available and hope this information helps. Best wishes to your success.
There are several tools, quite handy on mobile and tablets as well: Few are: Buffer, Tweepi, Social Oomph, Spread Fast, Sprout Social, Everypost, Bitly
Jen, I have a bit of a different slant on Social Media marketing.
Do not put ALL YOUR EGGS in the social media basket. Social media is just a tool. It should be integrated with ALL your other marketing strategies. Do not do it in a vacuum.
Remember you DO NOT own those social media sites that you are relying on.
And on Facebook you will only get about 16% organic views.
If you are not doing this already, my recommendation is to use social media to capture people's email address and cell phone numbers.
Having a bunch of "LIKES" means very little if you do not have the contact info of those "LIKES"
Consider implementing contest and landing pages so you can capture contact info, build your own database so you can FOLLOW-UP.
I could be wrong, but it sounds like you are focusing on the delivery system, instead of what message/offer you are delivering.
Another one of your objectives is to try to redirect your Social Media traffic over to your website.
To your success,
"the Marketign Coach"
How about NONE of these known tools like Hootsuite as your main social media approach to finding and acquiring paying customers online or offline
Proactively, directly finding and Harvesting local customers from social media without facing competition is quite doable on your own for any business regardless of expertise in the online world.
Instead, It has everything to do with knowing exactly where your natural target audiences hang out online to discuss common issues, challenges, needs that you and your offering can directly solve and directly joining into their conversations with ideas that can help them manage or solve their issues that they are raising and discussing.
In that way you can manage getting directly to your natural target audience who actually have a "need it now" or seem to need what you offer and can get that all important "hey, thats me - I need to talk with Jen".
It has nothing to do with how many sites you are on nor paid ads.
I'd suggest that you do this:
--Find those hidden social media sites and join in offering short expert ideas or paths to take for resolving the issues being discussed.
--Don’t sell, just suggest as in " to manage or solve the issues that you have raised, you might want to try doing ( very short sentence that point to the typr of service/product idea that you offer)" Say just enough so it hints strongly but has no elaborated specifics.
--No brand names, product names. just post an action path in the way I have suggested
--Do sign your post with your name, company, email,phone. It establishes your credentials and wont be seen as an attempt to sell.
Doing that directly establishes you amongst your natural target audiences as their "go to" source for answers and solutions, not as a sale type but as a respected and valued "member of their family" so to speak.
The result of this approach will be lots of calls from genuine prospects to you with a genuine need for what you do asking for YOUR help.
--That's how you can both promote to genuine natural prospects but even more important, acquire lots of customers and do so without facing competition.
--You also reach the "I need it now" prospect before they google search and they call you instead.
These now known genuine prospects will also take a call from you because they know you and respect your expertise. That means you now proactively and directly control actually reaching and harvesting genuine prospects who have a need for your products and moving that into lots of sales.
Thats how I work and its what I teach my clients to do to simultaneously promote but more important, acquire paying clients online via social media without having to face competition
Neil Licht. Please reach out with a way to Call so we can talk a bit re your new challenges and some approaches that can work for you.
HootSuite, SocialSprout, and dlvr.it are my top three hardworkers...
You want to promote your company' products and services. You asked what tools?
First thing to sort out is your objective
What do you want ? (only 1)
- 1. fast path to cash
- 2. traffic or
- 3. exposure
Each has its own way to go to achieve the objective. Example -If it's (1) money - long term or fastest path to cash?
Long term sales funnel or FP2C If it's the latter ,why do you want this?
To get more clients- Sell your services -Use Facebook and a website.
Tools to post to Facebook instead of Hootsuite. I prefer to use Rignite as it is so easy to use, the support is great and I love the services.
Promoting with social media is a tool to reach your audience.The reason you want to reach them is to help them, not sell them. Setting up a social media campaign takes all of this into consideration and much more.
To your success,
Marketing Offline Online
Hootsuite is a social media dashboard, and a dashboard's main function is to allow you to post to and monitor your social media platforms from one central place.
You CAN use dashboard's as lead generators by following key words in your industry and having them come into your viewer or by sending people to your lead pages on your website through specific links you post.
In the latter case (sending people to your site via links), it is not the dashboard that is the lead generator, it is the platform you posted to. For example you use Hootsuite to post to Twitter, in your post you link to a specific lead capture page on your website. Someone clicks though and fills out your form... So it was not Hootsuite that got you the the lead, it was Twitter.
In the former use (following key words) you could say Hootsuite is the lead generator because if you follow "I hate peeling potatoes" and someone Tweets that, you can send them a message about your fabulous automatic potato peeler and hope they will click through to fill out your form...
Using Social Media that way will not convert MANY leads to sales, unless someone is seeking what you do in the moment, and you have an offer they cannot refuse (your peeler better have tons of special features or be priced so low who would say no?)...
Social Media is more about building relationships first... and becoming someone who is recognized for solving certain problems. Using the peeler example, you would gain a better reputation by starting a conversation first with that person about how to peel a potato and discussing options. Build trust with your new friend, they will check you out... people buy from people they like. So get people to like you first. Don't just reply with links...
Hope my answer is helpful.
I use Hootsuite all of the time for my clients and like it very much and always suggest it to new clients! It is an easy way to make scheduled posts to the different social media sites and saves you time. As I am sure that you are finding out. I used to use Tweet Deck but I personally Love Hootsuite much better. But of course I use Facebooks own scheduler instead of Hootsuite due to the posts seem to receive more likes and such. Thanks for your question.
I use HootSuite to monitor and schedule posts on Google+, Facebook, & LinkedIn.
I like TweetDeck for Twitter. It's owned by Twitter and it's has some nicer features than HootSuite.
For content curation, Feedly.
You still need spend some time daily on each network as HootSuite is limited as to what you can do.
Blogging at least 3 times a week will drive the leads to your site and then your website plays a huge part in capturing the leads with a compelling call-to-action.
It all works together.
AZ Social Media Wiz
One Technique that I use is,
http://qrcodehome.net/make-a-qr-code and link the QR Codes to my social media pages. Which I can then place the QR Codes on my business cards, flyers, coupons etc etc. The company does it all!