What tools do business development, marketing and sales professionals use to keep in touch with their existing network?
As they say: "Your net worth is your network". I run a fledgling tech startup in the mobile applications and web development services industry. Our expertise ranges from building mobile applications and custom software for small and medium businesses to working on tough embedded system solutions in electronic systems.
I lead the company from a business development and marketing standpoint. I have an existing network of colleagues, friends and business partners across 3 continents and 5 countries. I am looking for a tool that will capture my phone calls, linkedin messages and posts, emails, facebook posts, salesforce contacts in one place and reminds me to keep in touch with them and maintain the relationship.
So, coming to the question, what tool do you use to effectively organize and maintain your existing network?
There are too many free and paid tools are available according to your needs please search on google.
Thank you for this. I would suggest you reach out to other business development executives thru Linked In for their input. You can join groups that discuss this at no cost. Linked In is the best tool I can think of for business interaction and where people go for networking as well as assistance. We have found it to be most effective. .
The best way to keep in touch with them is through telephone /Skype or through Physical contact whereever feasible. However there are enough applications on todays smart phone to maintain contact. There are softwares like evernote or nozbe that mnay also help. Pl go to www.evernote.com or www.nozbe.com
Salesforce.com works great. Act is also very good. Last resort Excel.
You should be sending a monthly newsletter ideally with a template if not a simple email with different subject line each time.
If there is news or an event that effects you sector of your industry send an additional email that tells how you can help.
Join industry groups on LinkedIn and write weekly or bi-monthly comments
Hi Chacko, my advice if you have tried the other forms of recording, is to have a dedicated person that will monitor everything and give you a weekly report that is in detail, in a form of graphs just like what linkedin does, then you can have a month to month as well. That will be a special to that will help you whether your business is growing or not.
Email is usually # 1 followed by Linkedin to build profile and information about the person and twitter is very close.However I do things with my email that many do not; I don't think they do anyway: I copy URLs addresses and put them in to my email.I have very detailed files and sub folders including key dates.Most important are my 1.Urgent; 2. Save 3.Action -which allows me to revisit the files.
Like you I use a combination of email, LinkedIn and Facebook
I also use Twitter, but I find fewer of my friends are following me on Twitter.
Like you I am a fledgling start-up in website, search & social marketing for the travel and hospitality markets.
Try Hootsuite or a customised flipboard; or a good android based phone like Nexus 5
It all depends upon the type of business, however, there are many different ways including but not limited to get feed back from existing customers or contacts, cold telephone or email, though phone call is more effective, different associations, chamber of commerce, different publication of the industry, personal meetings withlunch or ccoffee- lunch is more attractive and if you have any special thing to offer, you got the jackpot. Pradeep Berry
If you are planing only networking https://www.yammer.com/ could be a good choice .
Your requirement : " a tool that will capture my phone calls, linkedin messages and posts, emails, facebook posts, salesforce contacts in one place and reminds me to keep in touch "
All probably wont be possible , you might need a combination of two or three .
Like Whatsapp + Yammer+LinkedIn Sales Navigator for Salesforce . I am not sure If there are any single platform where you would be able to see all .
Money can't buy one of the most important things you need to promote your business: relationships. How do customer relationships drive your business? It's all about finding people who believe in your products or services. And when it comes to tracking these people down, you have two choices:
You can do all the legwork yourself and spend big marketing dollars. But that's like rolling a boulder up a hill. You want to drive your business into new territory, but every step is hard and expensive. There's another less painful--and potentially more profitable-way...
You can create an army to help you push that boulder up the hill instead. How do you do that? You develop relationships with people who don't just understand your particular expertise, product or service, but who are excited and buzzing about what you do. You stay connected with them and give them value, and they'll touch other people who can benefit your business.
Powerful relationships don't just happen from one-time meetings at networking events--you don't need another pocketful of random business cards to clutter your desk. What you need is a plan to make those connections grow and work for you. And it's not as hard as you think. Here are five essential tactics:
1. Build your network--it's your sales lifeline. Your network includes business colleagues, professional acquaintances, prospective and existing customers, partners, suppliers, contractors and association members, as well as family, friends and people you meet at school, church and in your community.
Contacts are potential customers waiting for you to connect with their needs. How do you turn networks of contacts into customers? Not by hoping they'll remember meeting you six months ago at that networking event. Networking is a long-term investment. Do it right by adding value to the relationship, and that contact you just made can really pay off. Communicate like your business's life depends on it. (Hint: And it does! Read on.)
2. Communication is a contact sport, so do it early and often. Relationships have a short shelf life. No matter how charming, enthusiastic or persuasive you are, no one will likely remember you from a business card or a one-time meeting. One of the biggest mistakes people make is that they come home from networking events and fail to follow up. Make the connection immediately. Send a "nice to meet you" e-mail or let these new contacts know you've added them to your newsletter list and then send them the latest copy. Immediately reinforce who you are, what you do and the connection you've made.
You rarely meet people at the exact moment when they need what you offer. When they're ready, will they think of you? Only if you stay on their minds. It's easier to keep a connection warm than to warm it up again once the trail goes cold. So take the time to turn your network of connections into educated customers.
3. E-mail marketing keeps relationships strong on a shoestring budget. Build your reputation as an expert by giving away some free insight. You have interesting things to say! An easy way to communicate is with a brief e-mail newsletter that shows prospects why they should buy from you. For just pennies per customer, you can distribute an e-mail newsletter that includes tips, advice and short items that entice consumers and leave them wanting more. E-mail marketing is a cost-effective and easy way to stay on customers' minds, build their confidence in your expertise, and retain them. And it's viral: Contacts and customers who find what you do interesting or valuable will forward your e-mail message or newsletter to other people, just like word of mouth marketing.
4. Reward loyal customers, and they'll reward you. According to global management consulting firm Bain and Co., a 5 percent increase in retention yields profit increases of 25 to 100 percent. And on average, repeat customers spend 67 percent more than new customers. So your most profitable customers are repeat customers. Are you doing enough to encourage them to work with you again? Stay in touch, and give them something of value in exchange for their time, attention and business. It doesn't need to be too much; a coupon, notice of a special event, helpful insights and advice, or news they can use are all effective. Just remember: If you don't keep in touch with your customers, your competitors will.
5. Loyal customers are your best salespeople. So spend the time to build your network and do the follow-up. Today there are cost effective tools, like e-mail marketing, that make this easy. You can e-mail a simple newsletter, an offer or an update message of interest to your network (make sure it's of interest to them, not just to you). Then they'll remember you and what you do and deliver value back to you with referrals. They'll hear about opportunities you'll never hear about. The only way they can say, "Wow, I met somebody who's really good at XYZ. You should give her a call," is if they remember you. Then your customers become your sales force.
If real estate is all about location, location, location, then small business is all about relationships, relationships, relationships. Find them, nurture them, and watch your sales soar.
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I highly recommend Microsoft Dynamics CRM Online, which now comes free (if you have more than 10 users) with Social Insight that taps into all your social media contacts and helps you extract up to date information and save against contact and company records you hold in your database. Marketing communications can be automated, personal and relevant using Microsoft CRM too. www.cloud9insight.com offer expert services to help you in this area.
There are several CRM trolls out there that will help you do exactly what you seek at different price levels. Take a look at these CRMs: Salesforce, infusionsoft, soffront, zoho, and constant contact.
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In your quest for business development your faith in network is appreciated,but it has a short fall. Your focus should more be on the productivity. Should be more agile,flexible, and develop a competitive advantage. Finally you should in broad terms understand how you could increase your customer,s expectation. A strong network consisting of you for business development, marketing and sales besides your contacts at different continents should all integrate to develop strategies and tactics needed, be innovative, and most important should look at process which dictates the business style. What are the shortcomings, fixing responsibilities,providing training to gain knowledge, identifying kra, throughput obstacles, raw material and wip, logistics, ontime delivery and so on will give impetus to the organisation foundation to develop a meaningful business plan. These details should percolate into all streams of communication and exchange of information. Without improvements looking at reinforcement of network base would be a futile attempt. Most of the info given above are a part of the tentacles from bpm.
Good question. I use Salesforce.com. It does a good job of capturing my activity and updates. There are a lot of integration tools to allow you to connect to LinkedIn, your emails and such. The secret is remembering to update the tool (I am still improving) But Salesforce also has some mobile applications also to help.
The best tool out there for what you are looking for AND to create better automated nurturing campaigns is Infusionsoft. It's an amazing tool. Here is a link for you: www.infusionsoft.com
i dont know if there is one tool for business and family and friends...
synchronize the business contacts in Linkedin. tag them and once a month send a group personalized email with inspiring content. You can do the same if Facebook.
Sorry, I have no idea. I would just creat a short and strong email describing your services, offering perhaps a discount or a finder's fee to your friends! That should do it. No need for a fancy tool that will cost you a bundle.