What type of digital marketing strategies should we implement for a startup?
What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.
So my thought is.. Why sell eggs at the bottom of your driveway, hoping people will drive by, want eggs, and come buy from you, when you can go sell them at the flea market in the middle of town, with 100s of passer buyers, actively shopping.
In other words, my strategy would be to go where your target market is already hanging out versus busting your butt to get them to come to where you are from the jump (your website).
So what I'd do, is go join groups on Facebook and other social sites that match your demographic. Start interacting. When you or others ask target market specific questions, I'd friend and connect with the people who interact with the posts (only people who interact).
If you start building a concentric internal audience based off of your target audience, going after people who specifically INTERACT and ENGAGE - you will quickly build an audience of the right people.
From there- create your OWN group, and put out a post, inviting all of your connects interested in the target market or are looking for cures to specific pain points you solve.
From there, go hard with your group, putting up content 2-3x a day (bulk schedule a week at a time on FB) and ask your members to invite people who are the RIGHT fit.
You then can start pushing group members to your website, by adding links to the group via posting.
I'd concentrate on building SOCIAL communities where your audience is already hanging out on FB, and depending on your business, YouTube second. YouTube is a longer play, but you can build an incredible community and drive a ton of leads/sales. I've built a channel to 1.3m subs, and get hundreds of thousands of free leads every year for example. YouTube also archives the content, so you have videos being found on YouTube, watched, and people visiting your site on automation.
I don't disagree with those saying SEO is good - I just don't think expecting the audience to come find you when we already know where they are hanging out - let's go find them.
It depends on what type of business you have.
If you have a lot of local competitors, then try focusing more on digital marketing rather than going head on and competing with more established businesses.
Find out where your target market is, and focus your marketing campaign there.
In my experience, I've had a better result from small FB ad campaigns rather than Google Ads.
Building your brand is critical and is something that you should be doing from the launch of your startup until you gain customers.
Search engine optimisation would suit you the best.... do you have a website?
Competitor analysis: Use some tools like - semrush to find keywords for your potential products/services.
Keyword analysis: Find at least 100 keywords to start with.
Content: Collect product data. If it is services then you just need to create write-ups. Create 1500+ writeups on each product/service. If the product doesn't have much content, then use images and video to enhance page quality.
Website: Simple design - find a free WordPress template and implement. Make homepage and most important product or inner pages.
Content optimization: Now, optimize the content - keyword density should be 1% and you should use semantic keywords/phrases.
Make the site live with at least 50+ pages including the homepage. Setup Google webmaster & analytics. Create XML sitemap and upload on the root. Submit to webmaster.
1st Month: Now start promoting the website on different sites - yellow pages, quality directories, press releases.
2nd Month Onwards: SEO - Start building anchor links on keywords: guest posts, article marketing, forums, etc.
3rd Month: Continue the 2nd-month work.
4th Month: Check the keywords rank, SEO typically starts showing results in the 3rd month if things are implemented seriously on time. You should receive a good amount of traffic by the 4th month. Keep monitoring the growth through google analytics and webmaster and keep doing the link building activity.
Precautions: Do not copy content from other websites and do not make bad quality links to your site. Bad quality means from thin sites, check the site DA on Moz tool - the DA should be at least 30.
All good, for more info you can search on Google - "SEO guides"
Initially, we need to look to the website on which we are going to start work for digital marketing purpose. Firstly, we need to understand that digital marketing is very vast and broad sector. In digital marketing, many of the tools come under it. There are some techniques which I am going to explain below.
1. Email Marketing - Just find out the data and start sending emails to them.
2. Social Media Marketing - Create creative ads for your business and start boosting the post.
3. Content Marketing - Start doing content marketing by using a paid press release, guest blogging at the lowest cost.
These three are the best way to start Digital marketing at the lowest price. Still, if you have any query regarding this, you can SEO Ninja, USA based company. They will help you out with the best strategy in less time. You can also email them at firstname.lastname@example.org.
It would be best if you started with blogging. Blogging is a great way to build your voice, authority, and brand for your niche. You will be able to get your content indexed by Google. This strategy will allow you to attract the right prospects for your business to your website. You can also then post your blog content on your social media. This tactic will also help you build your social media following.
Congrats on the new business. Being a business I see the world differently, my question is how long you want this to take to see results. If you have time then digital marketing is the best bet, like SEO, SMM, blogs and social media as you know this method will take three to six months.
If you want to be a little aggressive, I would get a sales team hiring rock stars and depends on your sales cycle pay them a straight commission. Then I would use email marketing and get a call center at a good rate. This way you can see money coming back in ASAP... and you can focus on the low hanging fruit. Then you can put the money in the digital marketing strategies.
Remember there is more than one way to skin a cat...
What seeds are you planting in your business...
There are many ways to promote your business. But some ways fit or not depend on your business type. If you run a local business in Canada, you can advertise your business using Yelp. The Yelpers usually search for local businesses such as restaurants, hotels, car repair stores, dentists through Yelp. On Yelp, people can get helped thanks to the review system. Actually, you can advertise your local business on Yelp for free. But if you want your Yelp business page get more customers, try its paid ads plan. Besides, there are also some proven ways to advertise your business for free here: http://skillonpage.com/advertise-a-business-online-for-free/
For startups, the easy and practical marketing strategies to improve the business are:
SEO is a free and easy way to rank the website higher in search engines. But you have to follow it in a legit way.
2. Email Marketing:
Emails are still popular to convey your business process to your targeted customers. By sending regular but limited emails containing your business process, offers will help to reach your customers in an organic way.
3. Social Media:
Social Media is a quick path to attain millions of customers. Using this medium smartly will help you to get your customers. A niche-based image wants to be posted regularly to remember your customers about the business.
4. Write Articles:
Writing articles is also another way to draw the attention of your users. These steps will help you to improve your business sales for the next level.
To want more about digital marketing or want to hire SEO and digital marketing experts for your business, visit here: https://www.infinijith.com/services/social-media-marketing
Hi Jenny Petula,
I suggest you to follow inbound marketing strategies like SEO, SMO, SMM, and content marketing.
Before that your website should be crawl-able by different search engines....
Glad to hear you planning to start your business.
Having been involved and advised clients on a start-up digital marketing strategy may I suggest the following techniques:
- Blog on stories your business, opinions on latest developments in the industry (using WordPress.com, plus you can build a website on this platform)
- Social Media profile on Twitter and Facebook with content on your business start-up journey, latest trends in your industry, promoting your blog plus don't forget Instagram to show any images. LinkedIn is good if you are targeting a B2B audience.
- Email: this technique will be useful with targeting clients/customer but have links to your blog posts and social media channels.
- SEO: develop profiles on Google My Business and Bing, from which will help enhance your presence in organic search.
All of these would form part of your inbound marketing strategy and the costs to implement this will be low.
As for a website, I would suggest using WordPress.com https://wordpress.com/learn-more/?v=site to build a site. If in doubt look on Udemy.com for courses.
Hope my advice is useful and good luck with your start-up business venture.
Start with SEO to make your website more user and search engine friendly.
Get some quality backlinks from your theme relevant high authority websites. It will help to improve your website presence on Google search results.
Make some social presence through pages likes, followers, and reviews. It will help to build trust and a reputation in the eyes of your customers about your business. That will convert in your future conversions and improve your sales.
Make some quality and unique posts on your website and share them with the help of social media sites.
All this will helpful for a new startup...
It's a very serious question for startup people.
In my opinion, it depends on the content of the startup business.
The digital content startup needs a different strategy like a viral hack, social engagement, guest posting, etc
The product-based startup will need a paid advertisement marketing strategy.
Although, almost all types of startup needs social marketing and aggressive engagement with the crowd.
Digital Marketing is one of best part in your business , as a starter you can Social bookmarking , blog commenting, and promote your social media
digital Marketing Course
Marketing is all about getting right client for your business at the ideal place and at the perfect time. We are living in an advanced world and the best methodology for a business is to try endeavors to meet with their clients online as that is the place where people spend most of their time.
Now a days digital platforms are not any more limited to your regular life and are presently being utilized for promoting purposes also. That’s why it is fundamental to comprehend the key advantages related with advanced advertising and acknowledge how vital it is for a business' prosperity. In basic terms, this type of marketing is about utilization of electronic media for advertising products and services.
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Yeah, it's little bit difficult in the initial stages to bring your company in to marketing funnel. To achieve success in the company marketing, you need to implement the strategies like SEO, SEM, SMM, etc. The important is to create the social presence of your company, create some facebook, twitter, and linkedin pages, following this, you can go with the local listing and so on.
The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively. If your business doesn't have a plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.
The challenges of creating a digital marketing strategy?
In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction. You can learn more about our free downloadAnother challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience of your website. Our article, What is digital marketing? shows how by using our RACE planning framework you can define a more manageable number of digital marketing activities that cover the full customer journey. Within each digital marketing technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, retargeting, and skyscraper content for organic search.
A recommended approach for developing a digital strategy
Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential against where you need to be in the future.
To help you get started we have created a free digital marketing benchmarks download with a series of benchmarks covering overall digital strategy and the key tactics like Search, Social Media, Email marketing, and site/experience design.
If you already made your GMB account and a Facebook page then next best thing you could do is build your website. A website is the foundation of any and all digital marketing strategies. More people will come to your website than your store to checkout your goods and services. To learn more on how to design and SEO optimize your website schedule a free consultation with me at logisticsandoptimization.net
For the startup, you should use paid and organic strategies. The Google search ads are must and run a remarketing custom campaign if you have data. and do content marketing along with social media.
Blog marketing is one of the most effective ways to promote goods and services on the internet today. Commonly referred to as business blogs, these sites are able to capitalize on their versatility and ability to interact with visitors to the site. Whether you’re involved in affiliate marketing or are promoting your own products or cause blogs have proven to be very effective online marketing platforms.
If you are looking to start you own business or perhaps already have one you may want to consider using a blog as your primary business site.
Let’s look at 5 reasons why blogs are so effective as online marketing platforms>.
One of the most valuable aspects of blogging is the feedback you can get from your readers who leave comments. This form of market research is gold to any online business looking to succeed and grow. By simply posting questions and asking for comments the site owner can gain valuable insight that can be used to improve both the blog and the business.
Search Engine Ranking
Due to the freshness of the content most blogs offer search engines visit more frequently as do the readers. This results in a higher ranking for the blog with the search engines. This increase in ranking will then bring more visitors and this cycle will serve to again further boost the sites ranking.
Give and Take
The give and take nature of a blog leads to a learning experience for both the readers and the site owner. The exchange of ideas and information benefits everybody who participates by expanding their current knowledge base of the topic being discussed.
No Time Sensitivity
Both posts and comments are timeless from the standpoint that they can be read and responded to over a delayed period of time. The need for ‘real time’ responses is neither expected nor required allowing all participants to engage when it is most convenient for them.
Due to the give and take nature blogs offer between the site owner and the reader it is easy to adjust or adapt to the whim of the readers. If posts are intriguing readers will let that be known and encourage more of the same. If however information or comments are not well received or unpopular the feedback will allow for adjustments to be made accordingly.
After reviewing the 5 reasons above it is easy to see why blog marketing is both effective and popular. Whether your primary focus is affiliate marketing or perhaps offering your own goods and services business blogs can effectively accommodate your needs. So if you want to start your own business online you would do well to consider using a blog as your primary business site. The ease of use and the flexibility a blog can offer will likely make your online business experience more pleasurable and financially rewarding..
Recommended tool for SEO: Semrush.com
You will need Semrush only for first three months and you can easily do the keyword and competitor research for the blog posts your team will publish for the next one year.
For a startup, you want to pay utmost attention to branding. You want to make sure you know how to express your company directives with the right image and slogan. Next, you want to create a website that speaks volumes about who you are. Getting on Google map would be the next step to get immediate traffic. For some businesses, it may not apply.