What type of marketing ideas could I use for my online store?
I recently launched an online store that sells gadgets and I'm looking for some marketing ideas to promote my store.
I already have a Facebook and Instagram page that I am using to promote the website. I am working now on gift with purchase promotions.
Can anyone help me with some other ideas?
Thank You in advance
Starting a website or blog to accompany your online store is a great idea. This way you can start ranking your web content in the search results, while also driving new sales to your site in the process. Here are a few ideas for creating content for your blog that can help with also bringing more attention to your online store and increasing sales.
- Create an expert roundup from tech bloggers and ask them what their favorite toys/gadgets are
- Write reviews on the top electronics and gadgets and how to find coupons/deals for each
- Start guest blogging on other tech/shopping/gadget sites and reach new audiences
- Run a viral contest on your blog and give away a free gadget products (use a social contest plugin)
All of these options are great for anyone that is looking to find success with blogging. The most important thing to remember is that you NEED to focus on the promotion of your content and not just putting new content out there. Once this is in place, continue to focus on building new backlinks to your site and internally linking to your best content. As all of this continues, the DA and PA of your site will improve, thus helping your site rank higher and more often in the search results.
What is E-commerce marketing?
Definition: E-commerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for E-commerce applies traditional marketing principles to a multichannel, data-driven environment.
The biggest challenge that online store owners face is increasing traffic to their E-commerce store. Knowing where to start and how to stand out from the thousands of other shops that are competing for the same traffic is a daunting challenge.
How to Grow Your Online Sales?
1. Post Daily Content for Continued Growth
One of the easiest ways to grow your social communities over time is to post content consistently. The minimum should be once a day on Facebook, 4-6 times a day on Twitter and 2–3 times a day on Instagram. Also pay attention to what time of the day you post, the timing of social media is very important.
2. Reduce Abandoned Carts
You’re losing money by missing out on potential orders. But don’t take it personally. Every online store is missing out on potential orders.
The phenomenon is a well-studied one: Customers add items to their carts but abandon their carts during checkout. According to the Baymard Institute, 67.45% of shopping carts are abandoned before they’re completed. Think about that for a minute. Your sales are one-third of what they may potentially be.
3. Run a Twitter Q&A
Engagement is critical to keep any online community alive and well. A great tactic to grow your Twitter community and dramatically increase engagement is by hosting a weekly Twitter Q&A. The idea is to pick a day of the week, and then encourage your community to post questions related to your product, business, industry or really anything. You then provide answers to their questions and then choose the best questions and use them in a blog post.
Here are some tips from Twitter company’s blog on how to host a Twitter Q&A session.
What Are You Waiting For?
The days of single channel marketing are over. Combining and integrating social, search and content into your digital marketing strategy for your E-commerce store are now vital to move from visible to visible on a crowded and competitive web.
Another alternative is to join digital marketing course where you will learn digital marketing from industries best experts with practical assignments.
For example, I presently run a small marketing business - Strategic Digital Marketing and Publishing Solutions (http://tabithanaylor.com) and decided to put together a very comprehensive training course that walks people how to set up a GOOD marketing program, from A to Z, that they can do themselves. It's literally everything in my head, presented in a well-organized program that's designed to get results.
It's a 12 week program - each week covers a new topic. And the content for each week is broken up into 5 pieces, one for each workday of the week (Monday through Friday). It should take you about 10-15 minutes per day to learn what I am going to teach you. And then, I'm asking you to invest 30-45 minutes after that to actually DO what I've taught you. It takes 30 days for something to become habit. So, the idea is that the end of 12 weeks, you will have trained yourself on how to set aside an hour per day towards the marketing of your business.
The way that I approach marketing is a little different than most people, since my background is actually in sales. So, everything I teach is designed with one thing in mind: good ROI.
E commerce Marketing is the marketing of any business that is conducted exclusively online. In other words, connecting an online store with its customers.
Here few creative Ideas to Market Your Online Store :-
Add an Exit Intent Pop-Up
Create a Series of Style or How-to Videos
Capture Abandoned Carts with an Exit Intent Pop-Up
Send Shopping Cart Abandonment Emails
Get People Back to Your Website with Remarketing
Work with Influencers in Your Niche
Create Highly Valuable Blog Posts
Create Downloadable Offers
Host a Giveaway
Get People Excited with Challenges
Launch a Facebook Store
Ask Customers for Reviews + Place Them Strategically on Your Store
Share User-Generated Content
Create Power Posts – Onsite SEO
Black Friday/Cyber Monday Sale
Countdown to Christmas
Create Pinterest-Specific Images
Create a Capsule Collection
Upsell AND Downsell
Send Wishlist Reminders
Nurture Visitors into Subscribers and Subscribers into Customers
I am working in a company where we provide Digital Marketing services for clients. Based on my experience I can suggest for promoting your store please do face book ad's with the products listed and give rating to your site which helps in improving your site position.
You can promote your store by advertising on thousands of blogs and websites in these ad boxes. It's a great way to get your online store seen and in front of customers. For more information read about it here: http://www.ibosocial.com/Maa/pressrelease.aspx?prid=507472