I'm not sure if you got your answer about what to charge, given that this was 11 months ago, but I'd say set up a preliminary consultation to get answers on what research you'd have to do (I.e. what the owner knows about the industry, customer prospects, resources and expertise, etc), determine the time it will take, overhead costs and the value of your time, then set a price. The only thing you can tailor to their budget is what you deliver on the basis of those costs. I would develop a preliminary marketing plan, then when they earn enough and can afford more, develop an interim, then a strategic plan. I can get into numbers if you contact me at http://www.successiory.ca/contact. Cheers.
Hi there, I know I am coming 5 months later on this board but I hope you guys can lend me a hand as well.
I have been contacted by a potential client who is starting mini accounting business but they do not have a clear idea (or idea at all) where to go. I told them that I can do a Marketing CheckUp but it turns out that there is no need as they have no material other than website.
Then I suggested marketing plan and also some presentation points e.g. elevator speech, presentation and such for $2500. Basically they said that marketing plan is a 'fluff' and 'they get nothing for that money'.
They said they want 'exact action broken in parts'.
To me sounds like a disaster, so I am thinking to thank them for approaching me but decline to work without a concise marketing plan. Or should I do a first mini step (kind of makes no sense to me as there is no direction and it looks like there is no budget).
Thank you in advance for your input.
There are several factors you ought to consider before setting a price. For instance, is this going to be a one-off or ongoing, What's your client's budget, how much time/resources are you going to expend on this project, what are your competitors in your locality charging for same services, etc.
All these will help you in deciding how much you should charge your client.
I would say that is they just want a plan then you are looking at two day's work for the interview and consideration of the platforms to use, the content to create and metrics to use. I don't know what area you are based in, but here in the UK I would charge £1,000 or around $1,500.
Time is money in addition to the value of a marketing plan. If the store is local and the business is limited to that, that should not take much time, but if they sell online, it does not matter if they are a small book store or an international business.
I suggest you think of the time you want to put into it and charge the fee based on that. Good luck.
Let me know if you get it!
You can not answer that question without first understanding what that plan will involve. Thats where you time, research, defining tools, paths, to acquiring paying customers vary from account to account.
If you quote a price before doing that, how can you or your account assess the value v the inteded result and if its worth the investment? How can you and your prospectc measure the gains of what you will do v where they are now and do now re current business and the cost of acquiring that business?
I charge $200-250 for a strategy session & marketing plan.
Words I would focus on are small and online
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You already have one real answer here. It is Alyssa. And it appears she has a track record she can use to say "here is what I charge and here are the sales it created". The rest don't help you----at all. The key word the others missed is small. It's obvious your customer is long on dreams and short on cash.