Hey Jennifer! I do this kind of thing literally every day for clients of all sizes. My standard rate for a marketing plan which includes messaging, positioning and program plans (specifics on what tactics will be done: how and how much, what dependencies, other issues) is $1500 for really small companies (under 5 employees) and $2,500 for companies up to 10 employees. My process is documented involves 2 meetings with the stakeholders and time in between for more research and due diligence. Depending on the company, we will do extra interviews with customers and lost prospects to feed data into the plan rather than rely on gut assumptions. That adds some to the fee and depends on the number of interviews the client wants done.
The deliverable is a document of the messaging and positioning, summary of why and how it was determined plus an accompanying spreadsheet with the program info. The spreadsheet includes costs to do each of the recommended marketing activities but there is no requirement for the client to use my company(Mint Green). They can then decide if they want us to do more work or use other resources. However, they have a solid plan and idea of what things should cost and more importantly what and why they should do certain things and not others.
Hope that helps.
I suspect that you will be using tried and tested techniques to create a marketing presence for your client. If that is the case I would provide them with a menu of recommended activities with the associated per activity charge. Suggest the frequency that these activities should occur and establish goals associated with each tasks. I think this approach will give your client a basic feel for what is required and make them comfortable knowing what's ahead.
I have to answer your question with these questions, Jennifer:
Does the client have a budget for the work?
Are you charging by time and materials?
Did you offer the client several options for the expects results?
Is the client working with you in partnership to achieve the right results the client expects at the end of the engagement?
Do you have your options, work performed in a written agreement?
The answers will give you the right pricing for the client.
Hope this helps.
You can not answer that question without first understanding what that plan will involve. Thats where you time, research, defining tools, paths, to acquiring paying customers vary from account to account.
If you quote a price before doing that, how can you or your account assess the value v the inteded result and if its worth the investment? How can you and your prospectc measure the gains of what you will do v where they are now and do now re current business and the cost of acquiring that business?
I would say that is they just want a plan then you are looking at two day's work for the interview and consideration of the platforms to use, the content to create and metrics to use. I don't know what area you are based in, but here in the UK I would charge £1,000 or around $1,500.
It's all online. The store offers products and resources that complement traditional 12-step program materials.
So many different factors here: is there follow on business for you? You may want to do a simple plan for free if it acts as a business proposal for you. How big is the company? How many marketing channels are you going to address? (If there is an advertising schedule, a social media plan, a PR plan, a marketing partnerships plan and a website plan, I would charge differently than if it was just a social media plan.) You may want to fall back on -- how much time is it going to take you and how much do you usually charge an hour? And, of course, what's their budget? You can buy a Chevy or you can buy a Ferrari -- both are cars that will get you to where you need to go but the price tag is very different.
Time is money in addition to the value of a marketing plan. If the store is local and the business is limited to that, that should not take much time, but if they sell online, it does not matter if they are a small book store or an international business.
I suggest you think of the time you want to put into it and charge the fee based on that. Good luck.
Let me know if you get it!
Is it a single location that does retail over the Internet or is it more complex than that?
You already have one real answer here. It is Alyssa. And it appears she has a track record she can use to say "here is what I charge and here are the sales it created". The rest don't help you----at all. The key word the others missed is small. It's obvious your customer is long on dreams and short on cash.
Words I would focus on are small and online
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I charge $200-250 for a strategy session & marketing plan.
There are several factors you ought to consider before setting a price. For instance, is this going to be a one-off or ongoing, What's your client's budget, how much time/resources are you going to expend on this project, what are your competitors in your locality charging for same services, etc.
All these will help you in deciding how much you should charge your client.
Hi there, I know I am coming 5 months later on this board but I hope you guys can lend me a hand as well.
I have been contacted by a potential client who is starting mini accounting business but they do not have a clear idea (or idea at all) where to go. I told them that I can do a Marketing CheckUp but it turns out that there is no need as they have no material other than website.
Then I suggested marketing plan and also some presentation points e.g. elevator speech, presentation and such for $2500. Basically they said that marketing plan is a 'fluff' and 'they get nothing for that money'.
They said they want 'exact action broken in parts'.
To me sounds like a disaster, so I am thinking to thank them for approaching me but decline to work without a concise marketing plan. Or should I do a first mini step (kind of makes no sense to me as there is no direction and it looks like there is no budget).
Thank you in advance for your input.
I'm not sure if you got your answer about what to charge, given that this was 11 months ago, but I'd say set up a preliminary consultation to get answers on what research you'd have to do (I.e. what the owner knows about the industry, customer prospects, resources and expertise, etc), determine the time it will take, overhead costs and the value of your time, then set a price. The only thing you can tailor to their budget is what you deliver on the basis of those costs. I would develop a preliminary marketing plan, then when they earn enough and can afford more, develop an interim, then a strategic plan. I can get into numbers if you contact me at http://www.successiory.ca/contact. Cheers.