What's one new thing you're trying in your business *today* that will help you get more customers or increase revenue?
One new thing you're trying in your business *today* that will help you get more customers or increase revenue? How successful that new thing has been?
I am trying out introductory offers; small but high impact samples of services at pricing that covers my expenses.
Reviewing, updating and clarifying my business mission, objective and marketing strategy as outlined in my business plan. I am a business plan download archivist and owner of several successful online businesses. I remind my clients to periodically review their business plans to make sure they are following through with stated objectives, marketing plan tasks, and business processes. This helps my clients stay focused and, as a result, they always increases sales and revenue. I encourage every business owner to write, review and implement tasks detailed in their own business plan. For those who don't feel they have the time or fortitude to draw up a 10-20 page business plan, I recommend downloading a business plan from one of your competitors. For more info regarding prewritten business plans go to http://www.smallbusinesssuccesstips.net/p/online-business-plans.html
I have a digital presence, so for the whole of the autumn (5 Sep-23 Dec) I plan to invest in SEO. Nothing spammy: I am just going to write good content and follow the guidance to link articles to one another and have different pages for different key phrases potential customers may search for.
My thinking is that this initiative will give me a double whammy if I get it right:
1. more focused traffic to my site.
2. by offering those people good content, improved conversion.
I am not trying to offer advice here, but answering Davinder's question (moving 'today' forward a couple of weeks, because I am on holiday/strategy sabbatical for a couple of weeks).
We send a email to all of our existing customers to remind them to change or upgrade their A/C or Furnace Filters from constant contact every other month. This has proven to be very successful for our business.
As always empowering my internal customers - employees with new initiatives. Asking them what strategies to adopt with new initiatives 'needed' by the external customers. Florence MacDonald
We are moving to an LMS with a lot of back-end, social media connections to better distribute our tools for improving involvement and engagement and motivating workplace creativity and innovation. Instead of focusing on our existing network of trainers, we are going DIRECT to supervisors.
Many of my HR and Training friends suggest that bypassing them in making organizational development materials available to the specific end user is a really good idea, and the LMS will allow us to do this really inexpensively. It will be low-cost, very high value and Stupidly Simple to use, based on our Square Wheels model of how things really work and the reality that the round wheels already exist in the wagon.
We've been playing with the basic tools as consultant's toolkits for 20+ years and this shift direct to end users is a major one. Plus, since the reality is that supervisors tend to operate without a lot of support, our back end will be heavily into peer coaching and support and networking, since so many of the issues and problems are really commonly-shared opportunities that people have already proven to work with their people.
Collaboration. Breakfast of Champions.
I use tried and true marketing and sales processes. Content is key as is lead generation, lead future and closing sales.
As Wayne said, the real key is the marketing message. His comments are spot on in my humble opinion.
i think it depends what business you are in. One method that will work in almost any business is to speak to your current customers and ask them what they like or do not like about your product or service. Then ask the customers that are happy for referrals. People focus on growth if a company is growing at 15% a year and has a retention rate of 85% there is no growth. If given a choice I would prefer a 95% retention rate of growth of 10%.
Using the 3-foot rule. If I am within 3 feet of anyone, I use my elevator pitch and ask if they know anyone that could use a marketing partner.
David J Dunworth
Chief Experiences Officer
Marketing Partners LLC
I agree with Wade that messaging is key. When you go to the hardware store and buy a drill bit, do you really need a drill bit? No, you need a hole. And there are a lot of people selling drill bits out there. It is about finding your TRUE value proposition. Everything in your marketing plan and execution flows from that. Your differentiation, strengths, targets...everything.
Visualizing my "marketing stack" so I can make it more efficient and effective.
This has been very effective for us: https://incomeoffer.io/results/2
Like the majority of my clients, I am always trying to improve the effectiveness of my marketing. I need to "practice what I preach'" more, since I help business owners with this but I need to constantly improve myself in the same area.
I have concluded that the primary success element of marketing is the MESSAGE. Even though we have all heard it, our marketing message has to be directed at the potential client... not to you. The prospect does not care who you are and what you do... they only care about what you can do for them. Yet we over and over again, start our messages with our logo, our company name and a description of what we do. That in no way distinguishes us from our competition and it does nothing to get the attention of our prospects (except for the 1 - 5% who might just coincidentally be looking for what you provide).
Case in point... it took me years to not only tell my clients but to also do this myself. For some reason, for those of us with egos, it's tough to do.
I have studied this a lot and even held a free online training event last March on "How to Create KILLER Marketing Messages". If you or anyone else has an interest, you can view a recording of that by going to: http://bit.ly/MessageRecording