What is the best way to approach clients?
I'm a transportation broker. Should I be using mass e-mails or individual? What shouldn't be used? What is the best approach for shippers? Do you recommend continuing with cold calls?
I have one small online business in where I do ship. What is a transportation broker? what do you really do? that questions may help set up an idea of what to answers to people like me maybe. Educate your potentials first before trying to contact them.. it saves time. If find interested, then market to them, give promotion and show them how you can leverage their work.
The method of approach is less important than the message they perceive. Ask yourself if you offer a strong enough draw to entice the client. Is the message clear, and potentially helps overcome objections before they are made? Would you trust the message if someone delivered it if you were the client. Ask people you trust to role play a little with you. Even if they don't understand the business, they may be able to strengthen your message just on tone, or delivery.
Mass emails have become the new junk mail. I would recommend personalized visits, phone calls or mailings. It is very rare to get a handwritten letter or note anymore and it stands out tremendously to receive one. If you are going to continue with cold calls, just remember to show the value of the call without giving all the information up front. With this mindset you can set up an appointment and get your foot in the door easier.
There's too little information for me to provide an answer to your questions.
Email marketing in general tends to have low conversion rate due to spam filters. You will need to continue cold calling until you get enough people coming to you and that is where digital marketing comes in. We are a digital marketing company. I would recommend starting with SEO for your website. Let me know if you ant to speak in detail.
You need to get your market's attention, and they are likely still depending on the telephone as their main marketing tool. However, YOU SAID the best approach; the best approach is to take them out for a good time.
Cold calls remains a proven method to contact the business You want. In today's world, many people do not answer their phones unless they know who is calling. So, go ahead, briefly introduce yourself and your services, and let them know you'll be emailing them with some brief info about your company and your services or products, asking them to call you back after they've receive the info. Then call them back in approximately 2 days, simply asking if they received the info and if they have any questions. If you have to leave a phone message, announce your name and phone number clearly and somewhat slowly; personally, I state my phone number twice, to make certain they can understand it.
Hi Carolyn It�s about directing your strategy to fit your client market, One hat doesn't fit all /or all the time. I agree blogging could assist you. Have you thought of using a twitter campaign?
I noticed on the website that they manage the freight, and use many types of equipment and capabilities.
You could set a twitter campaign to highlight these with a hashtag #
Even if you only have a few characters, you can still attach a link to the website or an image or article related to the capabilities. You could also highlight the online quotes Service that is available.
Cold calls are hard work and rarely productive.
Many receivers would consider mass mailers as offensive and would not reply to you. The impression they get is that you are too lazy to connect with each one individually.
The best way is to approach through someone the person you are approaching knows and trusts. If you can get some such person to forward your writeup with a brief covering note you have your best chance of getting heard.
Thereafter its up to you.
I would recommend a mix. You should track calls and emails to see what messaging is working. I would send a mix of mass e-mails with direct messaging relevant to the client. I would then follow up those emails with telemarketing.
The key is whats in the emails. You need to have an engaging message that will initiate activity. If you create a lead scoring platform it can assist you in understanding close rates and contact points before an opportunity closes. Once you close a new lead, focus on customer experience. This will allow you to get referral opportunities, which is the best way to get business. The key is to not burn out your data. So spread your emails out over time.