What's the best press release distribution tool?
Has anyone used PR Web, PR Newswire or a similar press release distribution site? Do you think they are worth the money? If so, which one do you recommend? Thanks.
I am a Sr. Featured author for Newswire, Small Business Trendsetters and a LinkedIn Publisher.. I don't use the phrase Press Release as it has bad connotations and I don't write press releases. I write articles. Realistically 99% of the Press Releases written will never be seen and if seen will not move people.
There are three main things you have to be and do to have this work.
1) You have to natural, original, interesting, relevant content.
2) In needs to come from a well established reputable source. In my opinion for most writing that would be Newswire (not PR Newswire), PR Web, SBT (Small Business Trendsetters or LinkedIn. Those that can get on Huffington Post or Forbes are in really great shape.
3) You have to earn author authority. This comes from your work and the recognition you establish.
In general you can have outbound links in article but Google want them as nofollow and limited to3 maybe 4. You want the article with no keyword. Just be natural. No advertorials. Journalistic but can lead to action.
You have to write consistently. No spinning real writing. Write for you audience not the search engines.
The reason I don't use the phrase Press Release as that has become something that is promoted as some article usually by someone with English as their third language and from some cheap source that has no influence at all. It goes nowhere. Much of this came about from using these to try to build backlinks. Google is way smarter than that, if they even think someone is trying to game them rather than focus on value they can send you to search engine Siberia.
Add value for your readers. Link out to sites or articles that add value not just to promote. Promote is OK if relevant, adds value and natural.
When all of this is established then you have influence and that needs to be used wisely. I only write about people and things I feel good about. The rewards are really being able to transfer influence to them and with that my fees for articles run from $700 to $1500. When people ask what I do I have a big list that goes like this
Google - Authority Marketing Campaigns - I am Google Page 1 number 1 - Under this and many more. You have to have the best pieces and you have to work prolifically to be there but you can be there. Associate only with influencers as you are seen as who you hang out with..
You can check this link too :-)
I think folks have made some good comments here on PR Web and Newswire.
I'd like to offer a few alternatives:
1. ) prlog.org This is a free distribution service.
2. ) newsvine.com This is an unique distribution network service. Again, free
3. ) pitchengine.com This is a paid platform, but offers an opportunity to pitch to your customer or prospect base.
Hope this helps.
I don't have a ton of experience with PR distribution tools, but Cision Point is a great database of contact information for editors/journalists you can contact directly. I find direct calls/emails are much more effective than automated distribution as well.
I've never used any of the paid press release sites. In the past I've used the free press release news sites because at that time there was quite a few that had high authority and my search engine optimized releases would get picked up rather quickly in Google.
As far as PR Web, I've heard good things about it. It has good syndication and I think now it allows you to embed a video which great for maximizing your press release, so it may be worth the cost.
PR Web would be the one I would recommend. A well done press release can be a very good source of leads to put the time in to craft the best release you can and make sure you check the distribution network that will receive and publish your press release.
Hope this helps. Don Stone
The value of a news release distribution service is directly proportional to the steps you take to maximize its effectiveness. The overall goal is to drive traffic back to your *wonderful* website.
Here are some tips:
1. Simultaneously publish the release to your site and keep live as long as it has relevance.
2. Include a link to a landing page with more content or an call-to-action offer, or anything that will move the reader into a sales process.
3. Give potential subscribers a reason to care about your service in the title.
4. Include keywords that target your subscribers' problems if you want them to take action (content matters).
5. Include multimedia, such as photos or video, to increase views by up to 20%
6. If it is important enough to tell the media, tell your subscribers too. Encourage and invite readers to share the information on social media - just don't forget to ask!
Publishing a news release with links increases the search engine ranking of your site. This is great, but also remember that once you start, you should release something on a regular basis. Otherwise potential subscribers may feel you are not "moving forward" as a business.
In terms of which service to select, that all depends what best serves your needs. Here is rundown of the Big 4:
Business Wire is the most connected wire service with most inbound links. It is the most expensive wire service of the big four. Best for large companies who want the most robust service.
PR Newswire is the most indexed of the big four news wires. Charges an annual "membership fee" of $195 and does NOT host releases indefinitely. Best if you are more interested in reaching journalists and not so much concerned with long term SEO benefits.
Marketwire is very good for its SEO and social media friendliness capabilities. Especially, for a localized release, Marketwire offers very competitive pricing. Good balance of media distribution and social media features at more modest prices.
PRWeb is the most “watched” of the big four wire services with a fantastic Alexa Traffic Rank, priced competitively for a national distribution. Releases are hosted indefinitely on the site. Does not offer a localized state-by-state distribution option. Best for small or very budget sensitive companies who are more interested in the SEO benefits.
Hope this helps. Good luck!