What's the best way to contract with a social media manager? To get the most out of the relationship.
I am in the process of hiring virtual assistant and one of the tasks I need handled is my social media. I'm wondering if anyone has experience with performance related contracts and any tips on making the relationship work most effectively. Thx advance for any answers, sincerely appreciated.
Everyone here has some great advice. The only thing i would add/ reiterate is contracting and freelancing is all about managing everyone's expectations.
It is important that you not only set goals, set tasks, and set compensation guidlines, but also be sure to have a candid conversation as to what to expect from all of the contracted actions.
For example, if your goal is to have an additional 100 followers on Facebook every month, it is important that you ask the question of what that translates to, what can you expect to come out of those additional 100 followers.
Many business owners think things like more followers automatically means more traffic and more conversions. Truth is, if the gained followers are not in your target market, then those "follows" have much less of a benefit to you company than a follower from your target market. Dont be afraid to ask the hard questions.
An administrator would need to understand your business well to independently create effective posts on social media. This would be ideal where they could post and also respond. But this will depend on the skills of the administrator and the boundaries of work you set.
Be specific in what you want them to do. Make one of their responsibilities to be understanding your business well enough to answer the questions and comments. This assumes your social program is interactive vs. one way (ideal).
Setup a posting schedule and devise a monthly editorial calendar. And make sure your posts are connected to a destination such as an offer, a blog, etc. Create engagement not just one way blasts into the universe.
Best of luck,
I have no experience with performance related contracts, but if I was to create such a relationship, I would ensure that tracking analytics are added to links shared and that person gets compensated on both aggregate as well as % of total website visitors that they are able to bring to whatever web property you want to promote.
Hi Michael- when it comes to social media-you and your manager need to address goals, and priority tasks. Getting more Facebook Likes don't monetize or necessarily drive traffic to your website or build fan/consumer engagement...the key is to stay involved with the process, and create unique and engaging content that gives your target audience a reason to follow, share, and comment (engage) with you.
Do you have anything interesting to say or a solution or offer value to potential customers? If so, show by example and associated links to success stories.
Managers can only deliver on what you direct as well as what you provide them. Way too many folks believe there's a magic wand that is waved over Facebook or Twitter and millions of followers begin to adore you..
Like 'Match.com' for you or your business, develop a keyword/commonality list for yourself (or company brand)-on what DEFINES you...what are the keywords that IDENTIFY WHO YOU or YOUR BRAND ARE ABOUT...via hashtags and keyword SEO search- you can find ongoing conversations and dialog to show you relevant followers that find you target audience profile.
As if you were in the biggest virtual cocktail party on Earth and you want to engage or meet someone (via social media)....be yourself, engage the with a useful or meaningful tweet designed to provoke interest or a response, and you'll be surprised 9 times out of 10, you'll get a response...and from there, it's up to you on how you develop things.
Best way to make the relationship work is to always remember to provide the manager with EVERYTHING relevant to your goals to make it easier to attain what you want...best-g
It might be best to have an initial phone conversation to determine if there is a match between what you need and what services are being offered by the social media support professional. There are many levels and points of focus for this industry and only direct communication can determine if you will get what you feel you need. Be prepared to be open to new concepts as what you think you need, my not serve you as well as what a professional has to offer you.
Remember that you know your business, and they know theirs.
Feel free to contact us for more info and support: www.amerigoconsulting.com
I'm not sure if your question was answered. If not, I hope my 2 cents help.
If you're a small shop, you can do:
• Part-time, medium-term: knowing the scope of works helps determine number of hours/week.
• Part-time, short-term: will help you determine whether or not you need more/less time, etc.
I'd say start with a 3-month contract. If you're comfortable, build in a series of 6-month contracts moving forward. I talk about hiring for social media, and 3 contract-options a bit more here: http://www.successiory.ca/blog/2014-4-3-social-media-outsource-or-hire
Just a word of caution: depending on the scope of works, if your virtual assistant is taking on the normal workload, your social media could suffer. Either hire someone whose specialty is social media - from a strategic perspective - or you make the time to research and develop a social media strategy in advance.
Let me know if you'd like to discuss this decision further.
Always give your Social Media manager a cut of your business or profit sharing. That is how you get the most out of them.
In addition to the valuable insights provided earlier, the first thing a Social Media Manager would do is an assessment/diagnosis of your social media current situation, and together determine what are you looking to achieve with Social Media. An agreed upon, proposal or plan is then drawn up that details your expectations, timeline, the cost and how you will know when and how your objectives will be met.
I've been through this process and have a great gal who can provide support services for a very reasonable monthly fee. Please message me if you'd like her information.
As with hiring a support services provider, you need to be clear with your requirements, specific needs and budget. Committing to a short term project is always a good way to determine if you can work with a outsourced contractor.
Seeing the actual posts and responsiveness of the provider will be key.
I went through three providers before I found the right match for my needs.
Owning a social media and branding firm, I so appreciate this question! We have clients that we have never met before, and why it works is because of our organizational skills and structured system (which is always developing and improving).
As the business owner, working with a virtual assistant, these are the items I would focus on.
1. Request one key contact person, with one back-up to assure if you can't reach your main contact you have someone to reference.
2. Weekly reports of activity (time spent on research, time spent on communication, what social sites were updated and how often).
3. Monthly social media reports (reports from your website and all your social sites, including most effective activity and least effective)
4. A financial commitment to digital advertising, a set-budget and full report each month on the performance of the budget (Google Ads, Facebook Ads, Twitter Ads, etc.)
5. Realistic goal setting, an on-going discussion on what is expected. What will be considered a success and what would be considered a fail.
6. Social schedule. An outline of what can be expected for posting, tweeting, updating, etc. (Facebook 2X a day, Tweets 6x a day, Linked 1x a day, etc., etc.).
We often use Google Drive as a way to communicate, setting up check-lists and to-do's for both parties.
Again, great question!