Hi Jen, It's a long shot to get an article published by the mainstream media unless that story is powerful in some way, chances are if you go the press release route as someone suggested it's going to blend nicely with all the other crap that those services attract.
My advice would be to dive deeper to understand the audience you intend to reach and then find sources that those people read. Those people are going to be easier to contact and be more responsive. Make a list of sources, find twitter names, email addresses or phone numbers and get to know them. It's not submit and forget, it's build relationships with your community, in this case publishers in your niche.
Good luck and message me if you have more questions.
Hello Jen, usually you should first make an article suggestion to the publisher/ editor of the online news organization. Of course you can send the article straight away, however there's the risk of sending something which does not interest the media. I'd recommend you to present a few points of what you want to cover and see if it interests the editor. After 2-3 days in case you don't get a response, follow up by phone, if possible, to make sure they got your email. If they say they can't publish you, ask for the reasons and try to find alternatives which fits better with the editorial requests of the online news organization. Don't give up if it take long. As long as you know what exact they expect you can write down the article and hopefully submit other articles, getting published more frequently... ;) Hope this helps.
I am dating myself, but I have published over 30 magazines and some newspapers, pre online publishing days. My editors were always open to talking with people that could write something interesting pertaining to the particular subject niche. If you want to provide more specifics perhaps I can be of help to you. Of course, your writing style has to be deemed print worthy by the organization.
Make sure that your content goes along with what they're wanting to publish. If they have guidelines on their site for their content, follow them. The best idea is to get in touch with editors and build a relationship with them.
Don't go after the big sites first, leverage yourself up in the smaller niche sites so that when you are ready to target those bigger sites, those are editors are more likely to respond to you.
If you truly have a compelling story to tell then the best way is target specific industry/specialty/niche journalists. By doing this, and if your story gets published you have the best chance of the story getting on the AP wire which in turn will snowball. If you only what to gain some Google juice then I would go with prnewswire.com (high end) or prweb.com (low end).
Provide information of value for their target audience. Don't sell. Share your knowledge. Be genuinely helpful.
Hi Jen, The request may be too general. Sure the pat answer might be to simply subscribe to PR Web or other distribution services. Google PR Distribution services and options come up. I like Thomson Reuters PR Opportunity engine as for any serious ongoing PR and article submissions its great though about $5K a year. Better than Vocus or Cision.
If you just know your topics and have an audience, look them up and contact them and see how they best prefer to receive stuff., if you only do a modest volume, that works.
Now, one thing we will start doing that is really cool and new is adding interactive, layered video to article and news release submissions. You can just embed a presentation or video if you like but where a story has multiple extensions that the viewer can select, this makes a video far more interactive and natural. I could say more but the request was general so hope this at least helps somewhat. Bill
In my experience, the best you can do is actually write a compelling excerpt in an email to the editor /media of your choice and then the complete article on pdf. The thing is that normally good news organizations have really no time to analyze new stuff therefore you need to write your title, subtitle and excerpt in a really compelling way for them to be interested.
The response is statistically low, but if you reach the right ear in the right moment, you'll get what you intended with a better result than a PR agency.
All of the suggestions here are good ones... some additional suggestions I'd offer, having been on both sides of the fence both as a publicist and a reporter:
- Be sure to know what the reporter you're pitching has written about in the past, and be sure you approach him/her in a way that lets them know you understand the publication and what his/her readers are looking for.
- Understand that what seems like "news" to your executive team isn't always news in the eyes of a reporter. Be sure your article ties into major trends.
- Be sure the reporter and publication you're pitching hasn't written about the topic already - seems like a PR 101 tip, but you'd be surprised how often people don't do their homework.
- If the reporter says no, ask if he/she will offer some feedback as to why - they might give you revision suggestions that would make the piece more valuable.
Well, there are some rules and guidelines for writing a Press Releases. I suggest you look them up before approaching any news organizations, because they get swamped with press releases every day and only publish the ones that are well-written follow the rules. If interested, I can send you a sample press release that I submitted a few months ago.
By having a clear and compelling story line that catches the readers attention will certainly help in getting it published.
The content needs to be relevant
for the target audience needs of the day. Keywords from SEO?SEM that qualify the audience and the article should support the brand message themes of the publication.
I've only ever had my entries published on music and movie online websites and that's by contacting them directly. Other ways are finding people who work for such news organisations on social networking sites like Twitter, Hub Pages, Linked in or Tumblr.
Hope this helps any!
Hi Jen, Everyone has written some great advice, but one tactic I found recently that might help you. Read the recent stories (research) and find one in your field that may not be 100% correct, contact them and let them know that you would like them to write a response back to this article to correct and information which is incorrect in the previous article. They will usually more likely to publish this type of information and reference you in the article as the source and expert in the field.
The reason they do this is because the subject is fresh and has been qualified as a news worthy article, and they don't like making mistakes, so if you can rectify this misinformation, they will be happy to help you publish the article.
There are lots of websites which provide such services. The main thing is that the content needs to be relevant and appropriate. Getting published by famous online news organization is tough but not impossible. Good luck with your articles!